{"id":72329,"date":"2021-03-30T09:00:00","date_gmt":"2021-03-30T07:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=72329"},"modified":"2021-03-25T13:51:08","modified_gmt":"2021-03-25T12:51:08","slug":"corona-alimente-la-numerisation","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/corona-alimente-la-numerisation\/","title":{"rendered":"Corona alimente la num\u00e9risation"},"content":{"rendered":"<p>Le manque de personnel qualifi\u00e9, la fragmentation des points de contact avec les clients sur diff\u00e9rents canaux en ligne et hors ligne ainsi que le changement culturel vers une m\u00e9thode de travail agile comptent parmi les principaux obstacles \u00e0 surmonter. Les budgets pour les projets de num\u00e9risation devraient n\u00e9anmoins augmenter. <\/p>\n\n\n\n<p>Les entreprises souhaitent avant tout compl\u00e9ter leur offre de produits existante par des services num\u00e9riques : 88 pour cent des participants indiquent vouloir mettre en place ponctuellement des services num\u00e9riques \u00e0 valeur ajout\u00e9e tels que des applications, des chatbots ou des centres d'assistance \u00e0 la client\u00e8le. Une meilleure int\u00e9gration des canaux de distribution analogiques et num\u00e9riques est au centre des pr\u00e9occupations de 83 pour cent des participants \u00e0 l'\u00e9tude.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"337\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk.jpg\" alt=\"210209_Luenendonk_DXS_Studie300dpi_cmyk.jpg\" class=\"wp-image-72330\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk.jpg 1000w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-768x259.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-100x34.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-480x162.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-640x216.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-720x243.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-960x324.jpg 960w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Question : Parmi les strat\u00e9gies suivantes, laquelle est suivie par votre entreprise pour sa transformation num\u00e9rique ? Source : \u00c9tude de segment de march\u00e9 L\u00fcnendonk 2020 : le march\u00e9 des services d'exp\u00e9rience num\u00e9rique<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>En ces temps de Corona, les entreprises investissent de plus en plus dans leur num\u00e9risation. Elles se heurtent toutefois \u00e0 quelques d\u00e9fis.<\/p>","protected":false},"author":38,"featured_media":72694,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,38859],"tags":[37740,601,38439],"coauthors":[19920],"class_list":["post-72329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-21-03","tag-covid-19","tag-digitalisierung","tag-luenendonk-2","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Unternehmen investieren in Zeiten von Corona verst\u00e4rkt in ihre Digitalisierung. Sie sto\u00dfen dabei aber auf einige Herausforderungen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/fr\/categorie\/sap-nouvelles\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/categorie\/mag-21-03\/\" rel=\"category tag\">MAG 21-03<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/72329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=72329"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/72329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/72694"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=72329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=72329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=72329"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=72329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}