{"id":70094,"date":"2021-01-13T08:00:00","date_gmt":"2021-01-13T07:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=70094"},"modified":"2020-12-03T11:24:00","modified_gmt":"2020-12-03T10:24:00","slug":"les-raisons-de-lechec-de-linnovation-en-entreprise","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/woran-innovationen-im-unternehmen-scheitern\/","title":{"rendered":"Les raisons de l'\u00e9chec de l'innovation dans l'entreprise"},"content":{"rendered":"<p>C'est ce qui ressort de la nouvelle \u00e9tude de Capgemini \"Scaling Innovation - What's the Big Idea ?\", ce qui explique pourquoi la plupart des innovations ne sont pas d\u00e9ploy\u00e9es avec succ\u00e8s.<\/p>\n\n\n\n<p>Olivier Herv\u00e9, directeur du conseil en strat\u00e9gie chez Capgemini Invent, r\u00e9sume les r\u00e9sultats de la mani\u00e8re suivante : <\/p>\n\n\n\n<p><em>\"La mise \u00e0 l'\u00e9chelle de l'innovation doit \u00eatre trait\u00e9e comme une discipline distincte au sein du parcours d'innovation, car elle est fondamentalement diff\u00e9rente. Elle a ses propres d\u00e9fis et se situe typiquement dans un secteur d'activit\u00e9 d'une entreprise totalement s\u00e9par\u00e9 de la g\u00e9n\u00e9ration d'id\u00e9es, la mise \u00e0 l'\u00e9chelle exige \u00e9galement une autre fa\u00e7on de penser et d'autres comp\u00e9tences. <\/em><\/p>\n\n\n\n<p><em>En traitant le passage \u00e0 l'\u00e9chelle comme une discipline sp\u00e9cifique et unique, en mettant en place la bonne gouvernance et en cr\u00e9ant une culture pr\u00eate \u00e0 prendre des d\u00e9cisions difficiles pour passer \u00e0 l'\u00e9chelle de l'innovation, les entreprises peuvent y parvenir avec une rapidit\u00e9 et une certitude que les concurrents auront du mal \u00e0 \u00e9galer\".<\/em><\/p>\n\n\n\n<p>L'innovation et sa mise \u00e0 l'\u00e9chelle r\u00e9ussie sont deux fonctions distinctes qui n\u00e9cessitent souvent des attitudes et des comp\u00e9tences diff\u00e9rentes. Cependant, peu d'entreprises font la distinction entre le front-end de la cr\u00e9ation de l'innovation et le back-end de la mise \u00e0 l'\u00e9chelle de l'innovation. Elles ne pensent pas \u00e0 la mise \u00e0 l'\u00e9chelle elle-m\u00eame, une discipline qui se distingue clairement par son objectif, ses exigences et ses d\u00e9fis. <\/p>\n\n\n\n<p>Bien que la mise \u00e0 l'\u00e9chelle intervienne en aval du processus d'innovation, elle est souvent trop faible et arrive trop tard. En consid\u00e9rant la mise \u00e0 l'\u00e9chelle de l'innovation comme une discipline \u00e0 part enti\u00e8re, les entreprises peuvent s'assurer qu'elles mettent en place, d\u00e8s le d\u00e9but de la phase d'id\u00e9ation, des \u00e9quipes qui se concentrent davantage sur la faisabilit\u00e9 et la viabilit\u00e9 des innovations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"626\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Olivier-Herve.jpg\" alt=\"\" class=\"wp-image-70095\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Olivier-Herve.jpg 800w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Olivier-Herve-768x601.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Olivier-Herve-100x78.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Olivier-Herve-480x376.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Olivier-Herve-640x501.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Olivier-Herve-720x563.jpg 720w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>L'incapacit\u00e9 de nombreuses entreprises \u00e0 mettre en \u0153uvre des innovations \u00e0 grande \u00e9chelle les emp\u00eache d'exploiter le potentiel des technologies d'avenir, alors qu'elles en sont plus que jamais tributaires.<\/p>","protected":false},"author":38,"featured_media":70096,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,38353],"tags":[1015,11834],"coauthors":[19920],"class_list":["post-70094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-20-11","tag-capgemini","tag-innovationen","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1346114726-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Die Unf\u00e4higkeit vieler Unternehmen, Innovationen im gro\u00dfen Stil umzusetzen, hindert sie daran, das Potenzial von Zukunftstechnologien zu nutzen \u2013 obwohl sie mehr denn je darauf angewiesen sind.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/fr\/category\/sap-nachrichten\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/category\/mag-20-11\/\" rel=\"category tag\">MAG 20-11<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 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