{"id":70075,"date":"2020-12-02T08:00:00","date_gmt":"2020-12-02T07:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=70075"},"modified":"2020-12-01T12:16:03","modified_gmt":"2020-12-01T11:16:03","slug":"sap-acquiert-une-entreprise-cx","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/sap-acquiert-une-entreprise-cx\/","title":{"rendered":"SAP acquiert une entreprise de CX"},"content":{"rendered":"<p>La plateforme d'Emarsys permet aux entreprises d'entrer en contact avec leurs clients de mani\u00e8re plus personnelle. En \u00e9largissant son portefeuille dans le domaine de l'exp\u00e9rience client, SAP permettra \u00e0 l'avenir \u00e0 ses clients d'entrer en contact de mani\u00e8re personnalis\u00e9e avec les clients finaux en temps r\u00e9el - sur tous les canaux de communication. <\/p>\n\n\n\n<p>Les entreprises sont ainsi aid\u00e9es \u00e0 rendre chaque interaction avec leurs clients pertinente et efficace. \"Inclure Emarsys dans notre portefeuille d'exp\u00e9rience client et le combiner avec S\/4 Hana et Qualtrics est un grand pas en avant pour ce march\u00e9\", d\u00e9clare Christian Klein, directeur g\u00e9n\u00e9ral de SAP. <\/p>\n\n\n\n<p><em>\"Notre objectif est de proposer un portefeuille 'Commerce anywhere' qui permette \u00e0 nos clients de communiquer de mani\u00e8re num\u00e9rique et personnalis\u00e9e avec les clients finaux sur tous les canaux et \u00e0 tout moment\".<\/em><\/p>\n\n\n\n<p>Emarsys a \u00e9t\u00e9 fond\u00e9e \u00e0 Vienne par Josef Ahorner, pr\u00e9sident du conseil d'administration, Hagai Hartman et Daniel Harari. L'entreprise devrait faire partie de la division SAP Customer Experience. La transaction devrait \u00eatre finalis\u00e9e au quatri\u00e8me trimestre 2020, sous r\u00e9serve de l'approbation des autorit\u00e9s de r\u00e9gulation. Le prix d'achat et les autres conditions financi\u00e8res de la transaction ne seront pas communiqu\u00e9s.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1.jpg\" alt=\"Christian Klein, porte-parole du conseil d&#039;administration de SAP\" class=\"wp-image-70077\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1.jpg 800w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-150x150.jpg 150w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-768x768.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-100x100.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-480x480.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-640x640.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-720x720.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-24x24.jpg 24w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-48x48.jpg 48w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-96x96.jpg 96w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-300x300.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>SAP a annonc\u00e9 la conclusion d'un accord pour l'acquisition d'Emarsys, un fournisseur de plates-formes omnicanales de fid\u00e9lisation de la client\u00e8le dans le cloud.<\/p>","protected":false},"author":38,"featured_media":70079,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,38353],"tags":[35728,21354],"coauthors":[19920],"class_list":["post-70075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-20-11","tag-christian-klein","tag-cx","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>SAP hat den Abschluss einer Vereinbarung zur \u00dcbernahme von Emarsys bekannt gegeben, einem Anbieter von Omnichannel-Kundenbindungsplattformen in der Cloud.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/fr\/categorie\/sap-nouvelles\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/categorie\/mag-20-11\/\" rel=\"category tag\">MAG 20-11<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 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