{"id":69187,"date":"2020-10-13T08:00:00","date_gmt":"2020-10-13T06:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=69187"},"modified":"2020-09-30T14:40:03","modified_gmt":"2020-09-30T12:40:03","slug":"les-applications-ki-sont-la-nouvelle-norme","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/les-applications-ki-sont-la-nouvelle-norme\/","title":{"rendered":"Les applications d'IA sont la nouvelle norme"},"content":{"rendered":"<p>Plus de la moiti\u00e9 des clients (54% au niveau international) ont des interactions quotidiennes bas\u00e9es sur l'IA avec des organisations - une augmentation significative par rapport aux 21% de 2018. \"La perc\u00e9e des technologies bas\u00e9es sur l'IA a conduit \u00e0 une num\u00e9risation croissante des relations entre les entreprises et les clients. <\/p>\n\n\n\n<p>Nous vivons actuellement dans un monde socialement distant, dans lequel les aspects de sant\u00e9 et de s\u00e9curit\u00e9 sont devenus un argument suppl\u00e9mentaire pour investir dans la num\u00e9risation des interactions avec les clients\", explique Hellmuth Leinfellner, expert en exp\u00e9rience client num\u00e9rique chez Capgemini en Autriche.<\/p>\n\n\n\n<p>L'\u00e9tude met en \u00e9vidence les facteurs qui ont largement contribu\u00e9 \u00e0 l'acceptation de l'IA par les clients. Il s'agit par exemple de l'utilisation plus intensive dans les entreprises, de l'\u00e9volution des technologies d'IA vers des interactions plus proches de l'humain et de la confiance croissante des clients.<\/p>\n\n\n\n<p>Covid-19 a acc\u00e9l\u00e9r\u00e9 l'adoption par les clients de syst\u00e8mes bas\u00e9s sur l'IA sans contact, tels que les assistants vocaux et la reconnaissance faciale. Plus des trois quarts des clients (77%) s'attendent \u00e0 utiliser davantage d'interfaces sans contact pendant la pand\u00e9mie de coronavirus, afin d'\u00e9viter les interactions directes avec les humains ou les \u00e9crans tactiles. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Leitfellner-Hellmut.jpg\" alt=\"\" class=\"wp-image-69189\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Leitfellner-Hellmut.jpg 800w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Leitfellner-Hellmut-150x150.jpg 150w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Leitfellner-Hellmut-768x768.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Leitfellner-Hellmut-100x100.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Leitfellner-Hellmut-480x480.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Leitfellner-Hellmut-640x640.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Leitfellner-Hellmut-720x720.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Leitfellner-Hellmut-24x24.jpg 24w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Leitfellner-Hellmut-48x48.jpg 48w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Leitfellner-Hellmut-96x96.jpg 96w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Leitfellner-Hellmut-300x300.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Selon l'\u00e9tude, 62 pour cent continueront \u00e0 le faire apr\u00e8s Covid-19, et encore plus en Allemagne (73 pour cent) et au Br\u00e9sil (71 pour cent). Le fait que les interfaces sans contact deviennent une partie int\u00e9grante de l'exp\u00e9rience client dans un monde conscient de la sant\u00e9 et de la s\u00e9curit\u00e9 est \u00e9galement reconnu par les organisations : 75 pour cent pensent que l'int\u00e9r\u00eat croissant des clients pour les offres sans contact se poursuivra dans le monde apr\u00e8s une pand\u00e9mie.<\/p>\n\n\n\n<p>Dans l'\u00e9tude de 2018, la confiance dans la technologie pouvait encore \u00eatre am\u00e9lior\u00e9e. Les derni\u00e8res recherches montrent que les organisations ont fait de grands progr\u00e8s depuis. Plus des deux tiers (67 %) des clients font confiance aux recommandations et suggestions personnalis\u00e9es fournies par les interactions bas\u00e9es sur l'IA. <\/p>\n\n\n\n<p>En outre, pr\u00e8s de la moiti\u00e9 des clients (46 %) consid\u00e8rent que les interactions assist\u00e9es par l'IA sont dignes de confiance, contre 30 % en 2018. Dans le m\u00eame temps, le pourcentage de clients indiquant qu'ils ne font pas confiance aux machines pour assurer la s\u00e9curit\u00e9 et la protection de leurs donn\u00e9es personnelles a diminu\u00e9, passant de 49 % en 2018 \u00e0 36 %. <\/p>\n\n\n\n<p>Les clients ont continu\u00e9 \u00e0 souhaiter des interactions plus proches de l'humain et les entreprises ont \u00e9galement fait des progr\u00e8s : Dans l'ensemble, 64 % des personnes interrog\u00e9es pensent que leurs interactions IA sont plus proches de l'humain (contre 48 % en 2018). La Chine (74 %), l'Australie (72 %) et les \u00c9tats-Unis (70 %) sont en t\u00eate sur ce point.<\/p>","protected":false},"excerpt":{"rendered":"<p>L'intelligence artificielle (IA) est devenue la norme lorsqu'il s'agit d'interactions avec les clients, selon une nouvelle \u00e9tude de Capgemini Research Institute. <\/p>","protected":false},"author":38,"featured_media":69188,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,38075],"tags":[625,650,624,626],"coauthors":[19920],"class_list":["post-69187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-2009","tag-ai","tag-artificial-intelligence","tag-ki-joule","tag-kuenstliche-intelligenz","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/09\/Untitled-2-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>K\u00fcnstliche Intelligenz (KI) ist zum Standard geworden, wenn es um Kundeninteraktionen geht, so eine neue Studie des Capgemini Research Institute. <\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/fr\/categorie\/sap-nouvelles\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/categorie\/mag-2009\/\" rel=\"category tag\">MAG 20-09<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 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