Selon une enqu\u00eate de l'association num\u00e9rique Bitkom, moins d'une entreprise sur cinq (19 %) indique avoir nomm\u00e9 un directeur de la num\u00e9risation ou un CDO. <\/p>\n\n\n\n
Ce chiffre est certes en l\u00e9g\u00e8re hausse par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente (15%), mais les petites entreprises en particulier restent tr\u00e8s r\u00e9ticentes. <\/p>\n\n\n\n
\"La num\u00e9risation n'est pas seulement une question de logiciels et de mat\u00e9riel, mais aussi et surtout d'id\u00e9es et de strat\u00e9gies. Une responsabilit\u00e9 claire et une concentration du savoir-faire sont particuli\u00e8rement importantes pour les moyennes entreprises\".<\/em><\/p>\n\n\n\n d\u00e9clare le pr\u00e9sident de Bitkom, Achim Berg. <\/p>\n\n\n\n \"Tout le monde serait bien avis\u00e9 de miser r\u00e9solument sur la num\u00e9risation dans la crise coronarienne actuelle\". <\/em><\/p>\n\n\n\n Les entreprises qui ont un directeur de la num\u00e9risation ou un CDO ont dans quatre cas sur dix (43%) plac\u00e9 cette fonction au niveau du conseil d'administration ou de la direction. <\/p>\n\n\n\n Le r\u00f4le est encore un peu plus souvent (50 %) \u00e9tabli au niveau directement inf\u00e9rieur au conseil d'administration ou \u00e0 la direction. Dans seulement 5 % des cas, le CDO fait partie du management interm\u00e9diaire. <\/p>\n\n\n\n \"Il est important que le CDO soit dot\u00e9 des ressources n\u00e9cessaires et qu'il ait le soutien de la direction de l'entreprise. Le CDO ne doit pas seulement pouvoir penser de mani\u00e8re disruptive, mais aussi agir\".<\/em><\/p>\n\n\n\n a d\u00e9clar\u00e9 Berg. <\/p>\n\n\n\n \"Il ne suffit pas de concevoir des concepts num\u00e9riques, il faut aussi les mettre en pratique\". <\/em><\/p>\n\n\n\n Les entreprises allemandes sont en tout cas encore \u00e0 la tra\u00eene et doivent rattraper leur retard, selon Achim Berg de Bitkom.<\/p>","protected":false},"excerpt":{"rendered":" La num\u00e9risation est plus importante que jamais, et pourtant une enqu\u00eate de Bitkom pr\u00e9sente un r\u00e9sultat d\u00e9cevant : tr\u00e8s peu d'entreprises ont un Chief Digital Officer.<\/p>","protected":false},"author":38,"featured_media":66563,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[37619],"tags":[35,7885,601],"coauthors":[19920],"class_list":["post-66562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mag-2005","tag-bitkom","tag-chief-digital-officer","tag-digitalisierung","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":" Digitalisierung ist wichtiger als jemals zuvor, und dennoch pr\u00e4sentiert eine Bitkom-Umfrage ein ern\u00fcchterndes Ergebnis: In den wenigsten Unternehmen gibt es einen Chief Digital Officer.<\/p>\n","category_list_v2":"MAG 20-05<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 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