{"id":65231,"date":"2020-03-23T08:58:00","date_gmt":"2020-03-23T07:58:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=65231"},"modified":"2020-03-20T12:21:52","modified_gmt":"2020-03-20T11:21:52","slug":"lexperience-client-de-bout-en-bout-est-une-priorite-absolue","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/lexperience-client-de-bout-en-bout-est-une-priorite-absolue\/","title":{"rendered":"L'exp\u00e9rience client de bout en bout est une priorit\u00e9 absolue"},"content":{"rendered":"

Quels sont les objectifs prioritaires des entreprises en mati\u00e8re de gestion de la relation client ? Quels sont les obstacles \u00e0 la r\u00e9alisation des objectifs ? Quels sont les indicateurs utilis\u00e9s par les entreprises pour mesurer le succ\u00e8s ? <\/p>\n\n\n\n

Adito a pos\u00e9 ces questions et bien d'autres dans son \u00e9tude \"Attentes envers la solution CRM de demain\". 188 d\u00e9cideurs issus de la direction, de l'informatique ainsi que du marketing, des ventes et des services d'entreprises allemandes ont \u00e9t\u00e9 interrog\u00e9s.<\/p>\n\n\n\n

\"La gestion de la relation client est un processus continu qui influence \u00e0 la fois le travail de chaque collaborateur en contact avec la client\u00e8le et la strat\u00e9gie de l'entreprise\". <\/em><\/p>\n\n\n\n

\"Exp\u00e9rience
Environ 73% des participants \u00e0 l'\u00e9tude estiment qu'une exp\u00e9rience client coh\u00e9rente est importante ou tr\u00e8s importante. Source : Adito<\/figcaption><\/figure>\n\n\n\n

Cette affirmation a re\u00e7u le plus fort taux d'approbation dans l'\u00e9tude : 76 pour cent sont d'accord avec cette affirmation. <\/p>\n\n\n\n

Le fait que les trois quarts des participants \u00e0 l'\u00e9tude consid\u00e8rent le d\u00e9veloppement continu de la strat\u00e9gie CRM comme un facteur de r\u00e9ussite important ou tr\u00e8s important pour la gestion de la client\u00e8le va \u00e9galement dans ce sens. <\/p>\n\n\n\n

L'\u00e9tude s'est \u00e9galement pench\u00e9e sur les facteurs limitants. Le manque de ressources a emp\u00each\u00e9 45 % d'entre eux de passer \u00e0 l'action. Le fait que le logiciel choisi ne soit pas adapt\u00e9 aux processus de l'entreprise a frein\u00e9 33 % d'entre eux. Par ailleurs, 31 % des personnes interrog\u00e9es ont \u00e9t\u00e9 confront\u00e9es \u00e0 des restrictions budg\u00e9taires.<\/p>","protected":false},"excerpt":{"rendered":"

Selon une \u00e9tude r\u00e9cente d'Adito, les dirigeants consid\u00e8rent le d\u00e9veloppement continu de la strat\u00e9gie CRM comme un facteur de r\u00e9ussite tr\u00e8s important.<\/p>","protected":false},"author":38,"featured_media":65234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,37274],"tags":[124,739,21354],"coauthors":[19920],"class_list":["post-65231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-2002","tag-crm","tag-customer-experience","tag-cx","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Laut einer aktuellen Studie von Adito betrachten F\u00fchrungskr\u00e4fte die kontinuierliche Weiterentwicklung der CRM-Strategie als sehr wichtigen Erfolgsfaktor.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 20-02<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/65231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=65231"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/65231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/65234"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=65231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=65231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=65231"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=65231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}