Les Visiondays de Valantic traitent de tous les th\u00e8mes li\u00e9s \u00e0 la gestion de la relation client et auront lieu pour la 30e fois les 25 et 26 mars 2020.<\/p>\n\n\n\n
De tels congr\u00e8s sur la num\u00e9risation sont d\u00e9sormais indispensables, car \u00e0 l'\u00e8re de la Customer Centricity, tout tourne autour du client et de sa meilleure exp\u00e9rience possible dans le processus d'achat. <\/p>\n\n\n\n
Dans ce contexte, les technologies telles que l'intelligence artificielle (IA), l'apprentissage automatique (ML) et l'automatisation des processus robotiques (RPA) sont synonymes d'avantages commerciaux d\u00e9cisifs. <\/p>\n\n\n\n
Des processus commerciaux optimis\u00e9s et intelligemment reli\u00e9s entre eux sont une condition pr\u00e9alable importante, mais ne repr\u00e9sentent depuis longtemps plus qu'une partie des possibilit\u00e9s. Entre-temps, le niveau \u00e9motionnel des clients - \"l'exp\u00e9rience d'achat ressentie\" - est \u00e9galement devenu mesurable. <\/p>\n\n\n\n
Une technologie n'apporte toutefois les r\u00e9sultats escompt\u00e9s que si les conditions de son utilisation sont r\u00e9unies. Avec des recommandations d'action concr\u00e8tes, les entreprises cr\u00e9ent la base d'une utilisation profitable des technologies d'avenir. <\/p>\n\n\n\n
Il est tout d'abord important de cr\u00e9er le bon \u00e9tat d'esprit, de briser les vieux sch\u00e9mas de pens\u00e9e : Les entreprises doivent souvent repenser une grande partie de leurs processus. Ce ne sont pas seulement les collaborateurs qui doivent se pencher sur la num\u00e9risation, mais aussi le management. <\/p>\n\n\n\n
Le changement de mentalit\u00e9 n\u00e9cessaire doit \u00eatre ancr\u00e9, compris et g\u00e9r\u00e9 au plus haut niveau. Le service informatique seul, en tant que moteur de la num\u00e9risation, ne suffit pas. En outre, il faut s'y prendre le plus t\u00f4t possible. <\/p>\n\n\n\n
Jusqu'\u00e0 pr\u00e9sent, aucune entreprise n'a \u00e9t\u00e9 accus\u00e9e de s'\u00eatre num\u00e9ris\u00e9e trop t\u00f4t, mais beaucoup ont fait le contraire. Il convient de noter que malgr\u00e9 un d\u00e9marrage pr\u00e9coce, il faut veiller \u00e0 la qualit\u00e9 des donn\u00e9es. Les nouvelles technologies telles que l'intelligence artificielle ou l'analyse des donn\u00e9es ne peuvent \u00eatre utilis\u00e9es de mani\u00e8re rentable qu'avec une base de donn\u00e9es solide. <\/p>\n\n\n\n
La meilleure fa\u00e7on de garder un \u0153il sur l'avancement du projet, le budget et le calendrier est g\u00e9n\u00e9ralement d'adopter une approche agile et de proc\u00e9der par petites \u00e9tapes. Les comp\u00e9tences propres \u00e0 l'entreprise sont \u00e9galement un facteur de r\u00e9ussite important pour les projets. En outre, un partenaire de num\u00e9risation devrait apporter son soutien gr\u00e2ce \u00e0 son savoir-faire en mati\u00e8re de technologie et de processus commerciaux.<\/p>","protected":false},"excerpt":{"rendered":"
Le transfert de connaissances est de plus en plus important pour les \u00e9volutions rapides de la gestion de la relation client. Les congr\u00e8s sur la num\u00e9risation mettent en r\u00e9seau les penseurs, les cr\u00e9ateurs et les experts pour un \u00e9change ax\u00e9 sur la pratique.<\/p>","protected":false},"author":38,"featured_media":65101,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,37274],"tags":[624,626,480,627,12682,12681],"coauthors":[19920],"class_list":["post-65099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-2002","tag-ki-joule","tag-kuenstliche-intelligenz","tag-machine-learning","tag-ml","tag-robotic-process-automation","tag-rpa","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_714159727-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"
F\u00fcr die schnellen Entwicklungen im Customer Relationship Management wird Wissenstransfer immer wichtiger. Digitalisierungskongresse vernetzen Vordenker, Gestalter und Experten f\u00fcr einen praxisnahen Austausch.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 20-02<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/65099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=65099"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/65099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/65101"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=65099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=65099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=65099"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=65099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}