{"id":63913,"date":"2020-01-21T08:00:17","date_gmt":"2020-01-21T07:00:17","guid":{"rendered":"http:\/\/e3mag.com\/?p=63913"},"modified":"2020-02-07T19:53:39","modified_gmt":"2020-02-07T18:53:39","slug":"la-conjoncture-pese-sur-les-entreprises-commerciales-allemandes","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/konjunktur-belastet-deutsche-handelsunternehmen\/","title":{"rendered":"La conjoncture p\u00e8se sur les entreprises commerciales allemandes"},"content":{"rendered":"

Interrog\u00e9es sur les d\u00e9fis actuels, une majorit\u00e9 de 56 % des entreprises commerciales en Allemagne indiquent que leurs activit\u00e9s sont actuellement affect\u00e9es par les incertitudes conjoncturelles.<\/p>\n

Pr\u00e8s d'une entreprise sur trois se sent en outre explicitement d\u00e9stabilis\u00e9e par les conflits commerciaux internationaux. Et 26 % constatent que la demande actuelle de l'\u00e9tranger freine leurs propres affaires.<\/p>\n

Tels sont les r\u00e9sultats d'une enqu\u00eate repr\u00e9sentative r\u00e9alis\u00e9e pour l'association num\u00e9rique Bitkom aupr\u00e8s de grossistes et de d\u00e9taillants allemands op\u00e9rant en ligne ou en magasin.<\/p>\n

Selon ce rapport, la demande int\u00e9rieure pr\u00e9occupe \u00e9galement les entreprises commerciales : 30 % des commer\u00e7ants estiment que la demande actuelle sur le march\u00e9 int\u00e9rieur freine leurs affaires.<\/p>\n

\"Conflits<\/a>
Quels sont les d\u00e9fis actuels pour votre entreprise ? Base : 504 grossistes et d\u00e9taillants stationnaires et en ligne en Allemagne, r\u00e9ponses pour \"Tout \u00e0 fait vrai\"\/\"Plut\u00f4t vrai\". Source : Bitkom Research.<\/figcaption><\/figure>\n

\"Les incertitudes li\u00e9es au Brexit et l'assombrissement de la conjoncture repr\u00e9sentent actuellement un d\u00e9fi majeur pour le commerce allemand. \u00c0 cela s'ajoute le conflit commercial entre les \u00c9tats-Unis et la Chine, qui touche \u00e9galement les entreprises allemandes en raison de leurs liens \u00e9troits avec les deux \u00e9conomies\".<\/em><\/p>\n

d\u00e9clare le pr\u00e9sident de Bitkom, Achim Berg.<\/p>\n

\"Dans une telle situation mixte, il est d'autant plus important que les entreprises mettent leurs mod\u00e8les commerciaux \u00e0 l'\u00e9preuve : La comp\u00e9titivit\u00e9 est la priorit\u00e9 absolue - et elle ne peut pas \u00eatre maintenue sans num\u00e9risation. <\/em><\/p>\n

Gr\u00e2ce \u00e0 la num\u00e9risation, les entreprises peuvent mettre leurs produits \u00e0 la disposition d'un plus grand nombre de clients. C'est justement en p\u00e9riode d'incertitude conjoncturelle qu'il est important d'investir dans l'avenir\".<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Les conflits commerciaux internationaux, les incertitudes du Brexit, le ralentissement g\u00e9n\u00e9ral de la conjoncture mondiale : le climat \u00e9conomique se durcit pour le commerce. <\/p>","protected":false},"author":38,"featured_media":63914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,36983],"tags":[17214,35,601],"coauthors":[19920],"class_list":["post-63913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1911","tag-achim-berg","tag-bitkom","tag-digitalisierung","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_252374152-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Internationale Handelskonflikte, die Unw\u00e4gbarkeiten des Brexits, die allgemeine Abk\u00fchlung der Weltkonjunktur: Das wirtschaftliche Klima f\u00fcr den Handel wird rauer. <\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 19-11<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/63913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=63913"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/63913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/63914"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=63913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=63913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=63913"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=63913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}