{"id":63791,"date":"2020-02-24T08:00:44","date_gmt":"2020-02-24T07:00:44","guid":{"rendered":"http:\/\/e3mag.com\/?p=63791"},"modified":"2024-01-19T14:49:28","modified_gmt":"2024-01-19T13:49:28","slug":"entreprises-allemandes-plates-formes","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/entreprises-allemandes-plates-formes\/","title":{"rendered":"Les entreprises allemandes h\u00e9sitent sur les plateformes"},"content":{"rendered":"<p>Bien que 4 entreprises sur 10 (45%) indiquent qu'elles consid\u00e8rent les plateformes num\u00e9riques comme une opportunit\u00e9 pour leur propre entreprise, 3 sur 10 (30%) les consid\u00e8rent comme un risque.<\/p>\n<p>Une entreprise sur cinq (22%) n'accorde aucune importance aux plateformes num\u00e9riques pour son activit\u00e9. En comparaison, 96% consid\u00e8rent la num\u00e9risation comme une chance pour leur propre entreprise, seuls 3% y voient un risque.<\/p>\n<p>C'est le r\u00e9sultat d'une \u00e9tude command\u00e9e par l'association num\u00e9rique Bitkom aupr\u00e8s de plus de 500 entreprises allemandes employant 20 personnes ou plus. Elle a \u00e9t\u00e9 pr\u00e9sent\u00e9e par le pr\u00e9sident de Bitkom, Achim Berg, en amont du sommet num\u00e9rique du gouvernement f\u00e9d\u00e9ral de cette ann\u00e9e.<\/p>\n<p>Dans l'ensemble, les entreprises sont divis\u00e9es sur la question des plates-formes. Environ deux tiers (63%) estiment que l'utilisation des plateformes num\u00e9riques leur apporte globalement plus d'avantages que d'inconv\u00e9nients, mais une entreprise sur quatre (27%) affirme que les plateformes num\u00e9riques mettent notre existence en danger.<\/p>\n<p>Dans l'\u00e9conomie allemande, les principaux avantages des plateformes num\u00e9riques sont la cr\u00e9ation d'une offre plus large (74%), la conqu\u00eate de nouveaux groupes de clients (72%) et la garantie de la p\u00e9rennit\u00e9 de l'entreprise (68%).<\/p>\n<p>Viennent ensuite l'augmentation de la notori\u00e9t\u00e9 (63%) et la promotion de l'innovation (62%). Mais les recettes jouent \u00e9galement un r\u00f4le important. Ainsi, 57 pour cent voient une augmentation des ventes de produits existants et 42 pour cent des ventes suppl\u00e9mentaires avec de nouveaux produits.<\/p>\n<p>Pr\u00e8s d'une entreprise sur deux (47 pour cent) attend des avantages de l'obtention de donn\u00e9es. En revanche, les entreprises s'inqui\u00e8tent de la facilit\u00e9 d'acc\u00e8s au march\u00e9 pour les nouveaux concurrents (65 %), d'une pression accrue sur les prix et de la perte de la relation directe avec le client (55 % chacun).<\/p>\n<p>Viennent ensuite les marges r\u00e9duites dues aux frais (48 %). De nombreuses entreprises craignent une position forte de l'exploitant de la plate-forme. Ainsi, 42 % craignent de devenir d\u00e9pendantes de l'op\u00e9rateur de la plateforme et une entreprise sur trois (33 %) voit d'un mauvais \u0153il la transmission de donn\u00e9es clients \u00e0 l'op\u00e9rateur de la plateforme.<\/p>\n<p>La formation d'un monopole est \u00e9galement une pr\u00e9occupation fr\u00e9quemment exprim\u00e9e. Une entreprise sur deux pense qu'\u00e0 long terme, une seule plate-forme peut se maintenir sur le march\u00e9 pour un seul objectif et qu'un monopole serait ainsi cr\u00e9\u00e9.<\/p>\n<figure id=\"attachment_63792\" aria-describedby=\"caption-attachment-63792\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/bitkom-grafik.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-63792\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/bitkom-grafik.jpg\" alt=\"Graphique Bitkom\" width=\"1200\" height=\"627\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/bitkom-grafik.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/bitkom-grafik-768x401.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/bitkom-grafik-100x52.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/bitkom-grafik-480x251.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/bitkom-grafik-640x334.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/bitkom-grafik-720x376.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/bitkom-grafik-960x502.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/bitkom-grafik-1168x610.jpg 1168w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><figcaption id=\"caption-attachment-63792\" class=\"wp-caption-text\">Base : Toutes les entreprises interrog\u00e9es (n=502) | Source : Bitkom Research. Plusieurs r\u00e9ponses possibles.<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>Des plateformes comme Amazon, Youtube, Spotify, Alibaba et Booking.com changent actuellement le monde, mais de nombreuses entreprises en Allemagne sont sceptiques vis-\u00e0-vis des plateformes num\u00e9riques. <\/p>","protected":false},"author":38,"featured_media":63793,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,37003,161],"tags":[17214,601],"coauthors":[19920],"class_list":["post-63791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1912","category-szene","tag-achim-berg","tag-digitalisierung","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Plattformen wie Amazon, Youtube, Spotify, Alibaba und Booking.com ver\u00e4ndern derzeit die Welt, viele Unternehmen in Deutschland stehen digitalen Plattformen aber skeptisch gegen\u00fcber. <\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/fr\/categorie\/sap-nouvelles\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/categorie\/mag-1912\/\" rel=\"category tag\">MAG 19-12<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/categorie\/scene\/\" rel=\"category tag\">Szene<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 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