{"id":63747,"date":"2020-02-19T08:00:56","date_gmt":"2020-02-19T07:00:56","guid":{"rendered":"http:\/\/e3mag.com\/?p=63747"},"modified":"2020-02-07T18:51:58","modified_gmt":"2020-02-07T17:51:58","slug":"sapphire-capital-markets","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/sapphire-capital-markets\/","title":{"rendered":"Sapphire ou Capital Markets Day ?"},"content":{"rendered":"

Le 12 novembre 2019, SAP a organis\u00e9 une journ\u00e9e sp\u00e9ciale sur les march\u00e9s des capitaux qui a attir\u00e9 les analystes et les actionnaires \u00e0 New York. Cette journ\u00e9e sur le march\u00e9 des capitaux \u00e9tait sp\u00e9ciale non seulement parce qu'il s'agissait d\u00e9j\u00e0 du deuxi\u00e8me Capital Markets Day de SAP en 2019, mais aussi parce que c'\u00e9tait la premi\u00e8re occasion pour les nouveaux co-CEO Jennifer Morgan et Christian Klein de faire impression aupr\u00e8s des investisseurs.<\/p>\n

Le client d'abord<\/h3>\n

Apr\u00e8s l'annonce surprise de la d\u00e9mission de Bill McDermott en octobre, Jennifer Morgan et Christian Klein ont pris la rel\u00e8ve. Ce changement de direction a surpris tant les clients que les actionnaires, car il ressemblait plus \u00e0 une d\u00e9cision impulsive qu'\u00e0 une planification RH rigoureuse.<\/p>\n

Il n'est donc pas \u00e9tonnant que les co-CEO aient profit\u00e9 de leurs premi\u00e8res semaines dans leur nouvelle position pour convaincre les clients de la nouvelle direction de SAP - et le Capital Markets Day n'a pas fait exception.<\/p>\n

\"Nous avons pass\u00e9 le mois dernier \u00e0 \u00e9couter\"<\/em><\/p>\n

a d\u00e9clar\u00e9 Jennifer Morgan.<\/p>\n

\"Nous vous entendons. Nous entendons ce qui est important. Nos clients veulent clairement une strat\u00e9gie qui stimule la croissance de mani\u00e8re organique et qui int\u00e8gre nos acquisitions cloud de ces derni\u00e8res ann\u00e9es. Nous vous avons entendus\".<\/em><\/p>\n

\"Jennifer<\/a><\/p>\n

En \u00e9coutant Morgan, on pourrait avoir l'impression qu'il s'agit d'un \u00e9v\u00e9nement destin\u00e9 aux clients, comme le Sapphire, et non d'une conf\u00e9rence o\u00f9 l'on communique avec les actionnaires et les analystes financiers.<\/p>\n

Alors que le client semblait \u00eatre au centre des pr\u00e9occupations des deux co-CEO, le th\u00e8me officiel \u00e9tait en fait la croissance et l'excellence op\u00e9rationnelle. C'est surtout le directeur financier Luka Mucic qui a parl\u00e9 des principaux moteurs de croissance et des objectifs de SAP pour 2023.<\/p>\n

Il n'est pas surprenant que le cloud reste un important moteur de chiffre d'affaires pour SAP. Dans le cadre de ses objectifs pour 2023, SAP vise un chiffre d'affaires de 35 milliards d'euros, dont le triplement du chiffre d'affaires du cloud.<\/p>\n

En outre, SAP vise \u00e0 am\u00e9liorer la rentabilit\u00e9 en r\u00e9duisant les co\u00fbts, notamment dans les domaines du marketing et des ventes (rationalisation des mod\u00e8les op\u00e9rationnels) et du portefeuille de produits (optimisation de l'effet de levier de l'\u00e9cosyst\u00e8me).<\/p>\n

\"SAP<\/a>
Comment le cash-flow de SAP devrait \u00e9voluer en 2020 gr\u00e2ce aux r\u00e9ductions de co\u00fbts et aux nouveaux revenus du cloud. Source : SAP.<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

Bien que la journ\u00e9e du march\u00e9 des capitaux de SAP ait \u00e9t\u00e9 plac\u00e9e sous le signe de la croissance et de l'excellence op\u00e9rationnelle, les clients \u00e9taient clairement au centre de l'attention.<\/p>","protected":false},"author":38,"featured_media":63749,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[37003,6],"tags":[187,30367,39,36969,6389],"coauthors":[19920],"class_list":["post-63747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mag-1912","category-wirtschaft","tag-bill-mcdermott","tag-capital-markets-day","tag-cloud","tag-jennifer-morgan","tag-luka-mucic","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Obwohl SAPs Kapitalmarkttag unter dem Motto \u201eWachstum und operative Exzellenz\u201c stand, waren die Kunden ganz klar im Fokus.<\/p>\n","category_list_v2":"MAG 19-12<\/a>, Wirtschaft<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/63747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=63747"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/63747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/63749"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=63747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=63747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=63747"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=63747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}