Du point de vue des d\u00e9cideurs d'entreprise d'aujourd'hui, l'avenir est num\u00e9rique. Et tout le monde se pr\u00e9cipite sur les donn\u00e9es. Mais n'y a-t-il vraiment que les donn\u00e9es \u00e0 d\u00e9couvrir ?<\/p>\n
Ne s'agit-il pas plut\u00f4t d'informations comme par exemple des images, des podcasts et des vid\u00e9os qui dominent d\u00e9sormais sur le web, dans les canaux sociaux et de mani\u00e8re g\u00e9n\u00e9rale dans la communication avec les clients ?<\/p>\n
Une question fondamentale que les d\u00e9cideurs doivent se poser dans tous les secteurs, mais surtout dans le commerce. Car jusqu'\u00e0 pr\u00e9sent, en Allemagne en particulier, le commerce stationnaire \u00e9tait ma\u00eetre des relations avec les clients finaux.<\/p>\n
Mais la num\u00e9risation brise cette exclusivit\u00e9 et, du point de vue du commerce, d\u00e9place le rapport de force vers la concurrence en ligne - mais aussi des clients finaux eux-m\u00eames.<\/p>\n
Des ic\u00f4nes comme Amazon ont compris que les donn\u00e9es seules ne sont pas la base d'un bon service, d'un bon conseil et d'une bonne communication avec les clients. Pour cela, il faut une interaction entre les donn\u00e9es et les actifs num\u00e9riques. Les entreprises commerciales qui continuent \u00e0 ne regarder que les donn\u00e9es restent aveugles d'un \u0153il.<\/p>\n
Pour ma\u00eetriser la transformation num\u00e9rique, les entreprises commerciales doivent ouvrir les deux yeux et s'aventurer dans le pays inexplor\u00e9.<\/p>\n
Dans l'\u00e9conomie num\u00e9rique, la capacit\u00e9 \u00e0 g\u00e9rer sans faille toutes les informations de l'entreprise fera la diff\u00e9rence entre \u00eatre ou ne pas \u00eatre.<\/p>","protected":false},"excerpt":{"rendered":"
Les fans inconditionnels de Star Trek le savent : dans le sixi\u00e8me film de cin\u00e9ma dirig\u00e9 par le capitaine Kirk, l'\"ancien\" \u00e9quipage de l'Enterprise entreprend un voyage vers une terre \"inexplor\u00e9e\". Bien entendu, ce pays n'est pas un lieu, mais le futur.<\/p>","protected":false},"author":38,"featured_media":63513,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[37021,37003],"tags":[623,573,31],"coauthors":[19920],"class_list":["post-63512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-3-special-1912","category-mag-1912","tag-amazon","tag-handel","tag-wirtschaft","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"
Eingefleischte Star-Trek-Fans wissen es: Im sechsten Kinofilm unter Captain Kirk macht sich die \u201ealte\u201c Enterprise-Besatzung auf die Reise in das \u201eunentdeckte\u201c Land. Nat\u00fcrlich ist dieses Land kein Ort, sondern die Zukunft.<\/p>\n","category_list_v2":"E-3 Special 1912<\/a>, MAG 19-12<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/63512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=63512"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/63512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/63513"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=63512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=63512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=63512"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=63512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}