La solution int\u00e9gr\u00e9e de SAP et Phizzle permet aux clubs de rassembler les profils d'utilisateurs de leurs supporters, d'analyser leur comportement en ligne et d'y r\u00e9agir en temps r\u00e9el.<\/p>\n
Toutes les sources de donn\u00e9es disponibles sont consolid\u00e9es afin que les enregistrements des supporters puissent \u00eatre clairement identifi\u00e9s. Cette uniformisation permet aux clubs d'avoir une vue d'ensemble et des informations d\u00e9taill\u00e9es sur les diff\u00e9rents supporters, ce qui leur permet de s'adresser \u00e0 eux de mani\u00e8re encore plus personnalis\u00e9e.<\/p>\n
Les entreprises des secteurs du sport, des m\u00e9dias et du divertissement sont ainsi en mesure de cr\u00e9er des profils de supporters complets et de maximiser ainsi l'utilit\u00e9 quantitative de diff\u00e9rentes sources de donn\u00e9es.<\/p>\n
La solution exploite le potentiel de Hana. Elle offre des outils pour des mesures de marketing personnalis\u00e9es et la gestion de campagnes, ainsi que des fonctions d'agr\u00e9gation et de visualisation des donn\u00e9es. En outre, la solution permet d'analyser les sentiments sur le web et les r\u00e9seaux sociaux.<\/p>\n
\"Les fans veulent au moins trois choses : \u00eatre impliqu\u00e9s, se sentir concern\u00e9s et \u00eatre reconnus\".<\/em><\/p>\n a d\u00e9clar\u00e9 Frank Wheeler, Global Vice President, Head of Business Development, Media, Sports and Entertainment chez SAP.<\/p>\n \"Gr\u00e2ce \u00e0 cette collaboration, nous offrons aux entreprises de toutes nouvelles possibilit\u00e9s de mettre les informations en relation les unes avec les autres et d'obtenir ainsi de pr\u00e9cieuses informations. <\/em><\/p>\n En g\u00e9rant facilement de grandes quantit\u00e9s de donn\u00e9es, les entreprises peuvent offrir aux fans une exp\u00e9rience encore meilleure et travailler beaucoup plus efficacement\".<\/em><\/p>","protected":false},"excerpt":{"rendered":" SAP et Phizzle annoncent leur partenariat strat\u00e9gique mondial pour l'engagement automatis\u00e9 des fans.<\/p>","protected":false},"author":38,"featured_media":61274,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[6,1551],"tags":[],"coauthors":[19920],"class_list":["post-62007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wirtschaft","category-1551","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",400,155,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-768x297.jpg",768,297,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-100x39.jpg",100,39,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-480x186.jpg",480,186,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-640x248.jpg",640,248,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-720x279.jpg",720,279,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-960x372.jpg",960,372,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",18,7,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",600,232,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",600,232,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":" SAP und Phizzle geben ihre globale strategische Partnerschaft f\u00fcr die automatisierte Fan-Einbindung bekannt.<\/p>\n","category_list_v2":"Wirtschaft<\/a>, MAG 15-06<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 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