Quelles sont les technologies utilis\u00e9es dans le cadre de l'analyse des donn\u00e9es ? Quels secteurs sont actuellement des pr\u00e9curseurs, lesquels sont \u00e0 la tra\u00eene ? L'\u00e9tude \"Cr\u00e9er de la valeur avec les donn\u00e9es 2015\" examine l'\u00e9tat actuel et les perspectives de l'utilisation de l'analyse des donn\u00e9es dans l'\u00e9conomie allemande.<\/p>\n
Pour ce faire, Bitkom Research a interrog\u00e9 706 entreprises au total \u00e0 la demande de la soci\u00e9t\u00e9 d'audit et de conseil KPMG. Bien que 75% des entreprises interrog\u00e9es prennent d\u00e9j\u00e0 des d\u00e9cisions pertinentes sur la base d'analyses de donn\u00e9es, de nombreuses entreprises ne disposent pas encore d'une strat\u00e9gie correspondante.<\/p>\n
Pour que des connaissances exploitables et des d\u00e9cisions durables puissent \u00eatre tir\u00e9es de l'avalanche de donn\u00e9es, les entreprises doivent comprendre comment exploiter correctement leur tr\u00e9sor de donn\u00e9es.<\/p>\n
Peu d'entreprises exploitent pleinement le potentiel des analyses de donn\u00e9es. Actuellement, les entreprises allemandes analysent surtout les donn\u00e9es d'entreprise et de clients disponibles en interne, alors que les donn\u00e9es externes ne sont que rarement trait\u00e9es.<\/p>\n
Alors que 71 % sont satisfaits des analyses individuelles ad hoc, on constate que 98 % des utilisateurs sont satisfaits des analyses de donn\u00e9es avanc\u00e9es. Avec les analyses de donn\u00e9es, les entreprises visent en priorit\u00e9 \u00e0 augmenter l'efficacit\u00e9 et le chiffre d'affaires, plut\u00f4t qu'\u00e0 minimiser les risques.<\/p>\n
Plus de la moiti\u00e9 des entreprises interrog\u00e9es estiment que les objectifs d'augmentation du chiffre d'affaires (61%) et d'am\u00e9lioration de l'efficacit\u00e9 (55%) sont tr\u00e8s importants lors de l'utilisation d'analyses de donn\u00e9es. Les entreprises reconnaissent l'importance croissante du Big Data, mais les strat\u00e9gies pour y parvenir sont encore inexistantes pour beaucoup d'entre elles.<\/p>\n
Alors que pr\u00e8s des deux tiers des entreprises s'attendent \u00e0 ce que l'importance du Big Data dans leur entreprise augmente au cours des trois prochaines ann\u00e9es, moins d'un tiers d'entre elles disposent d'une strat\u00e9gie pour mettre en \u0153uvre des mesures concr\u00e8tes en mati\u00e8re de Big Data.<\/p>","protected":false},"excerpt":{"rendered":"
Les donn\u00e9es sont la mati\u00e8re premi\u00e8re de notre \u00e9poque. Les entreprises allemandes font de plus en plus confiance aux analyses de donn\u00e9es. Mais quelles entreprises utilisent quelles donn\u00e9es et dans quel but ?<\/p>","protected":false},"author":38,"featured_media":61274,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,1583],"tags":[210,5077,1116],"coauthors":[19920],"class_list":["post-61459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-1583","tag-big-data","tag-datenanalysen","tag-kpmg","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",400,155,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-768x297.jpg",768,297,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-100x39.jpg",100,39,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-480x186.jpg",480,186,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-640x248.jpg",640,248,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-720x279.jpg",720,279,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-960x372.jpg",960,372,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",18,7,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",600,232,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",600,232,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"
Daten sind der Rohstoff unserer Zeit. Deutsche Unternehmen vertrauen immer mehr auf Datenanalysen. Doch welche Unternehmen nutzen welche Daten zu welchem Zweck?<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 15-11<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/61459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=61459"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/61459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/61274"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=61459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=61459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=61459"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=61459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}