{"id":60986,"date":"2016-04-03T10:26:40","date_gmt":"2016-04-03T08:26:40","guid":{"rendered":"http:\/\/e3mag.com\/?p=60986"},"modified":"2024-01-19T14:53:50","modified_gmt":"2024-01-19T13:53:50","slug":"crm-pour-la-transformation-numerique","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/crm-pour-la-transformation-numerique\/","title":{"rendered":"CRM pour la transformation num\u00e9rique"},"content":{"rendered":"<p>Cette plate-forme unifi\u00e9e int\u00e8gre les contenus num\u00e9riques et les canaux de communication pour aider les clients dans leur transformation num\u00e9rique. Hybris Digital Documents compl\u00e8te Hybris Digital Assets Management d'OpenText, une plate-forme de gestion des ressources num\u00e9riques (DAM) omni-canal.<\/p>\n<p>La communication personnelle avec les clients ou les personnes int\u00e9ress\u00e9es est au c\u0153ur de toute strat\u00e9gie omnicanale. Pour marquer des points dans ce domaine, un grand nombre d'entreprises transf\u00e8rent actuellement leur communication client dans le domaine num\u00e9rique.<\/p>\n<p>L'objectif d'OpenText est de permettre aux clients de b\u00e9n\u00e9ficier d'une communication proactive et contextuelle, \u00e9troitement li\u00e9e aux donn\u00e9es et aux processus des solutions Hybris. L'int\u00e9gration avec la plateforme Hana pour l'analytique est \u00e9galement assur\u00e9e.<\/p>\n<p>Le CRM, le commerce, le marketing et la communication lors de l'\u00e9mission de factures disposent certes d'un certain nombre de fonctionnalit\u00e9s rudimentaires, mais il leur manque g\u00e9n\u00e9ralement une approche centralis\u00e9e qui les int\u00e8gre \u00e0 travers tous les canaux et toutes les applications.<\/p>\n<p>Hybris Digital Documents est \u00e9galement \u00e9troitement li\u00e9 aux solutions Hybris. La solution peut \u00eatre enti\u00e8rement g\u00e9r\u00e9e au sein de la solution Hybris et avec les donn\u00e9es pertinentes de cette plateforme.<\/p>\n<p>Hybris Digital Documents est int\u00e9gr\u00e9 dans les solutions SAP d'engagement client et aide les entreprises \u00e0 g\u00e9n\u00e9rer une multitude de variantes de communication individualis\u00e9es et sp\u00e9cifiques aux destinataires.<\/p>\n<p>Avec la nouvelle solution d'OpenText, il n'est plus n\u00e9cessaire de recourir \u00e0 des solutions isol\u00e9es multiples et complexes. Les entreprises disposent d'une plate-forme unique qui simplifie la communication omni-canal et personnalise les informations sur tous les canaux. Les organisations peuvent ainsi envoyer des informations rapidement et de mani\u00e8re uniforme.<\/p>","protected":false},"excerpt":{"rendered":"<p>OpenText a annonc\u00e9 l'extension de son accord de revendeur mondial avec SAP. Dans le cadre de cette collaboration, SAP distribue la solution Hybris Digital Documents d'OpenText.<\/p>","protected":false},"author":38,"featured_media":60767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[161,2,1605],"tags":[124,6171,228,33054],"coauthors":[19920],"class_list":["post-60986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","category-sap-nachrichten","category-mag1604","tag-crm","tag-customer-relationship-management","tag-hybris","tag-opentext","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",1000,387,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",400,155,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-768x297.jpg",768,297,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",1000,387,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-100x39.jpg",100,39,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-480x186.jpg",480,186,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-640x248.jpg",640,248,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-720x279.jpg",720,279,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-960x372.jpg",960,372,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",1000,387,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",1000,387,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",1000,387,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",1000,387,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",1000,387,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",18,7,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",1000,387,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",1000,387,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",1000,387,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",600,232,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",600,232,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>OpenText hat die Erweiterung seiner weltweiten Reseller-Vereinbarung mit SAP angek\u00fcndigt. Im Rahmen der Zusammenarbeit vertreibt SAP die L\u00f6sung Hybris Digital Documents von OpenText.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/fr\/categorie\/scene\/\" rel=\"category tag\">Szene<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/categorie\/sap-nouvelles\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/categorie\/mag1604\/\" rel=\"category tag\">MAG 16-04<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/60986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=60986"}],"version-history":[{"count":1,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/60986\/revisions"}],"predecessor-version":[{"id":138358,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/60986\/revisions\/138358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/60767"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=60986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=60986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=60986"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=60986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}