Le DMF a d\u00e9but\u00e9 le 6 mars 2019 par quatre s\u00e9minaires de management d'une demi-journ\u00e9e. Des contenus fond\u00e9s, pertinents pour la pratique et applicables ont permis aux participants de d\u00e9velopper et d'\u00e9largir leurs comp\u00e9tences.<\/p>\n
La conf\u00e9rence du 7 mars 2019 a \u00e9t\u00e9 ouverte par Sascha Glemser de KPMG. Dans son expos\u00e9, il a mis en \u00e9vidence les nouveaux potentiels de chiffre d'affaires et les mod\u00e8les d'entreprise qui r\u00e9sultent de l'acc\u00e9l\u00e9ration des cycles d'innovation, des nouvelles technologies et de l'augmentation du volume des donn\u00e9es.<\/p>\n
Des exemples clairs ont permis \u00e0 l'auditoire de comprendre cela - comme le retour d'informations sur les temps d'arr\u00eat et de maintenance au fabricant de machines ou la collecte et la revente de donn\u00e9es m\u00e9t\u00e9orologiques par des entreprises de transport.<\/p>\n
Avec l'\u00e9valuation du bilan des donn\u00e9es, les canaux de distribution possibles et la tarification, Glemser a pr\u00e9sent\u00e9 les r\u00e9flexions n\u00e9cessaires au d\u00e9veloppement de mod\u00e8les commerciaux num\u00e9riques.<\/p>\n
\"Fail fast, iterate fast, learn fast\" - J\u00f6rg Dennis Kr\u00fcger de ConversionBoosting a d\u00e9voil\u00e9 les secrets du growth hacking. D\u00e9velopp\u00e9 par des start-ups, le concept de growth hacking repose sur des solutions cr\u00e9atives et des mises en \u0153uvre cibl\u00e9es afin d'acqu\u00e9rir rapidement de la notori\u00e9t\u00e9 et d'augmenter le chiffre d'affaires et les b\u00e9n\u00e9fices.<\/p>\n
La d\u00e9finition personnelle de l'intervenant : Utiliser l'ing\u00e9niosit\u00e9 pour obtenir un r\u00e9sultat intelligent. C'est beaucoup moins compliqu\u00e9 que le \"marketing classique\", beaucoup moins cher et beaucoup plus amusant. Simon Tsch\u00fcrtz de 100 Worte Sprachanalyse s'est pench\u00e9 sur Psychological AI, l'identification automatique et donc l'approche individuelle de types de clients et la cr\u00e9ation d'offres.<\/p>\n
Apr\u00e8s seulement 35 mots, il est possible d'identifier le type d'acheteur sur la base de recherches scientifiques. Cela peut \u00eatre utilis\u00e9 dans la pratique pour les entretiens t\u00e9l\u00e9phoniques avec les clients gr\u00e2ce \u00e0 la reconnaissance automatique du type d'acheteur et aux propositions de produits correspondantes.<\/p>","protected":false},"excerpt":{"rendered":"
Que peuvent apporter les syst\u00e8mes de marketing num\u00e9rique aux entreprises ? Les participants au forum sur le marketing num\u00e9rique sont repartis avec de nombreuses nouvelles id\u00e9es et astuces pour une utilisation imm\u00e9diate dans leurs processus de travail.<\/p>","protected":false},"author":38,"featured_media":59942,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[4,30555],"tags":[625,624,1116,4461],"coauthors":[19920],"class_list":["post-59941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","category-mag-1906","tag-ai","tag-ki-joule","tag-kpmg","tag-marketing","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/06\/shutterstock_764408104-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"
Was k\u00f6nnen digitale Marketingsysteme f\u00fcr Unternehmen leisten? Die Teilnehmer des Digital-Marketing Forums nahmen viele neue Ideen und Tipps f\u00fcr den unmittelbaren Einsatz in ihren Arbeitsprozessen mit.<\/p>\n","category_list_v2":"Business-Management<\/a>, MAG 19-06<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/59941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=59941"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/59941\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/59942"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=59941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=59941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=59941"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=59941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}