{"id":54240,"date":"2018-10-23T08:00:30","date_gmt":"2018-10-23T06:00:30","guid":{"rendered":"http:\/\/e3mag.com\/?p=54240"},"modified":"2022-05-01T10:19:23","modified_gmt":"2022-05-01T08:19:23","slug":"etude-bvdw-vr-et-ar-plus-que-du-gaming","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/bvdw-studie-vr-und-ar-mehr-als-gaming\/","title":{"rendered":"\u00c9tude BVDW - VR et AR : plus que du gaming"},"content":{"rendered":"

Comme d'autres technologies, la VR et la RA ont connu leurs premi\u00e8res grandes applications dans le domaine du jeu. Entre-temps, non seulement les technologies sont devenues nettement plus m\u00fbres, mais les sc\u00e9narios d'utilisation sont \u00e9galement de plus en plus professionnels - ici surtout dans le domaine de la RA.<\/p>\n

Un expert sur deux (49%) interrog\u00e9 dans le cadre d'une \u00e9tude de l'association allemande de l'\u00e9conomie num\u00e9rique (BVDW) estime que la RA a un potentiel encore plus important que la VR.<\/p>\n

Seuls 21 % voient dans la RV un plus grand potentiel pour leur entreprise. Pour les 30 % restants, le rapport entre les deux technologies s'\u00e9quilibre.<\/p>\n

\"Alors que la VR est encore tr\u00e8s fortement associ\u00e9e aux offres de divertissement, la RA a d\u00e9j\u00e0 fait une entr\u00e9e remarqu\u00e9e, surtout dans le domaine professionnel\".<\/em><\/p>\n

explique Maik Herrmann, pr\u00e9sident du groupe de r\u00e9flexion VR et AR de BVDW.<\/p>\n

\"Mais il appara\u00eet clairement que ces deux technologies joueront un r\u00f4le important dans la grande majorit\u00e9 des entreprises\".<\/em><\/p>\n

Selon l'\u00e9tude, les budgets moyens ne s'\u00e9l\u00e8vent qu'\u00e0 environ 70.000 euros par an. Maik Herrmann :<\/p>\n

\"La VR et la RA ont d\u00fb faire leurs preuves en tant que technologies adapt\u00e9es au monde de l'entreprise, et elles l'ont fait de mani\u00e8re impressionnante. Dans ce domaine, on fera bient\u00f4t appel \u00e0 des budgets tr\u00e8s diff\u00e9rents\".<\/em><\/p>\n

\"BVDW_VR_AR_01_cmyk\"
La r\u00e9alit\u00e9 virtuelle et la r\u00e9alit\u00e9 augment\u00e9e sont-elles pertinentes pour votre strat\u00e9gie d'entreprise en 2018 ?<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

La r\u00e9alit\u00e9 virtuelle et la r\u00e9alit\u00e9 augment\u00e9e font partie int\u00e9grante des strat\u00e9gies d'entreprise.<\/p>","protected":false},"author":38,"featured_media":54242,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,24724],"tags":[1068,4566,274,1067],"coauthors":[19920],"class_list":["post-54240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1809","tag-ar","tag-bvdw","tag-studie","tag-vr","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Virtual und Augmented Reality sind ein fester Bestandteil der Unternehmensstrategien.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 18-09<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/54240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=54240"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/54240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/54242"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=54240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=54240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=54240"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=54240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}