Or, le business de demain est exclusivement num\u00e9rique. Ce business de demain doit \u00eatre pr\u00e9par\u00e9 pr\u00e9cis\u00e9ment maintenant, en p\u00e9riode de haute conjoncture \u00e9conomique\".<\/em><\/p>\n a d\u00e9clar\u00e9 le pr\u00e9sident de Bitkom, Achim Berg.<\/p>\n \"Personne ayant la responsabilit\u00e9 d'une entreprise ne peut s\u00e9rieusement dire : \"Nous n'avons pas d'argent et pas de temps pour l'avenir\".<\/em><\/p>\n En principe, l'\u00e9conomie allemande est tr\u00e8s ouverte \u00e0 la num\u00e9risation. Neuf entreprises sur dix (89%) la consid\u00e8rent plut\u00f4t comme une chance pour leur propre entreprise, seules 8% la per\u00e7oivent principalement comme un risque.<\/p>\n C'est surtout dans l'industrie que l'on voit presque exclusivement les opportunit\u00e9s (99%). Par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente, davantage d'entreprises poursuivent une strat\u00e9gie num\u00e9rique.<\/p>\n Alors qu'en 2017, seuls 68% d'entre eux indiquaient avoir \u00e9tabli une strat\u00e9gie num\u00e9rique dans certains secteurs de l'entreprise ou \u00e0 l'\u00e9chelle de l'entreprise, ils sont actuellement 78%.<\/p>\n La g\u00e9n\u00e9ralisation croissante des strat\u00e9gies num\u00e9riques conduit \u00e9galement les entreprises \u00e0 r\u00e9agir \u00e0 l'\u00e9volution des conditions du march\u00e9. Ainsi, 37% retirent des produits et services du march\u00e9 suite \u00e0 la num\u00e9risation (2017 : 31%), 63% adaptent des produits et services existants (2017 : 62%).<\/p>\n Pr\u00e8s d'une entreprise sur deux (48%) propose de nouveaux produits et services en r\u00e9ponse \u00e0 la num\u00e9risation, contre 44% l'ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n Mais malgr\u00e9 ces progr\u00e8s, la majorit\u00e9 des entreprises se consid\u00e8rent comme des retardataires en mati\u00e8re de num\u00e9risation (58%), seule une sur trois (35%) se consid\u00e8re comme un pr\u00e9curseur. Plus l'entreprise est petite, plus elle estime avoir de retard.<\/p>\n Ainsi, 60% des entreprises de 20 \u00e0 99 employ\u00e9s se disent en retard sur le plan num\u00e9rique, contre 53% des entreprises de 100 \u00e0 499 employ\u00e9s et 48% des entreprises de 500 \u00e0 1999 employ\u00e9s.<\/p>\n Les entreprises qui comptent 2000 collaborateurs ou plus ont un avis totalement diff\u00e9rent. Seuls 24 % d'entre elles se consid\u00e8rent comme des retardataires, mais 74 % se consid\u00e8rent comme des pionniers du num\u00e9rique.<\/p>\n \"Plus l'entreprise est petite, moins elle se voit sur un pied d'\u00e9galit\u00e9 num\u00e9rique\".<\/em><\/p>\n a d\u00e9clar\u00e9 Berg.<\/p>\n \"Nous devons absolument intensifier les efforts de num\u00e9risation des PME allemandes\".<\/em><\/p>","protected":false},"excerpt":{"rendered":" L'\u00e9conomie allemande progresse dans la num\u00e9risation, mais lentement. Quatre entreprises sur cinq ont une strat\u00e9gie num\u00e9rique, mais seule une sur quatre investit dans des mod\u00e8les commerciaux num\u00e9riques.<\/p>","protected":false},"author":38,"featured_media":49804,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,23656],"tags":[601],"coauthors":[19920],"class_list":["post-49802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1807","tag-digitalisierung","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_593091149-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":" Die deutsche Wirtschaft kommt bei der Digitalisierung voran, aber langsam. Vier von f\u00fcnf Unternehmen haben eine Digitalstrategie, aber nur jedes vierte investiert in digitale Gesch\u00e4ftsmodelle.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 18-07<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/49802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=49802"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/49802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/49804"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=49802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=49802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=49802"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=49802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Bitkom2\"](\"https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/bitkom2_cmyk.jpg\" "\\"La")
<\/a><\/p>\n