Les exigences du commerce \u00e9lectronique B2B sont toutefois bien plus \u00e9lev\u00e9es. Ainsi, des structures de prix et des catalogues complexes doivent \u00eatre pris en charge ; des prix, des \u00e9chelles de quantit\u00e9 et des remises sp\u00e9cifiques au client doivent \u00eatre trait\u00e9s ; de multiples conditions et m\u00e9thodes de paiement ainsi que des adresses de livraison doivent \u00eatre conserv\u00e9es.<\/p>\n
En outre, les clients attendent des options de libre-service, une assistance pour les configurations de produits complexes et, bien s\u00fbr, d'excellentes fonctions de recherche et de navigation.<\/p>\n
La fiabilit\u00e9 des performances et la haute disponibilit\u00e9 sont consid\u00e9r\u00e9es comme allant de soi. La multitude de fonctions et d'informations doit d\u00e9boucher sur une exp\u00e9rience client optimale - c'est la seule fa\u00e7on d'obtenir une satisfaction \u00e9lev\u00e9e des clients et, par cons\u00e9quent, une augmentation durable du chiffre d'affaires.<\/p>\n
Comme si cela ne suffisait pas, la num\u00e9risation apporte sans cesse de nouvelles tendances - les mots cl\u00e9s sont l'intelligence artificielle, les chatbots, le commerce vocal et la personnalisation en temps r\u00e9el. Les clients d\u00e9couvrent les avantages de ces technologies in\u00e9dites et les consid\u00e8rent rapidement comme des standards.<\/p>\n
Lors du choix d'une plateforme pour le commerce \u00e9lectronique B2B, il faut donc veiller \u00e0 ce qu'elle soit adapt\u00e9e aux exigences actuelles et futures et qu'elle offre la flexibilit\u00e9 n\u00e9cessaire pour \u00e9voluer et proposer de nouveaux mod\u00e8les commerciaux.<\/p>\n
SAP Hybris est recommand\u00e9 dans tous ces aspects. Les solutions du portefeuille SAP Hybris pour le commerce, le marketing, la facturation, les ventes et les services sont parfaitement int\u00e9gr\u00e9es et permettent une exp\u00e9rience client coh\u00e9rente \u00e0 tous les points de contact.<\/p>","protected":false},"excerpt":{"rendered":"
Les clients du secteur B2B attendent aujourd'hui du commerce \u00e9lectronique qu'il leur offre les m\u00eames exp\u00e9riences d'achat attrayantes et coh\u00e9rentes que celles auxquelles ils sont habitu\u00e9s dans leur vie priv\u00e9e. Les informations, produits et services pertinents doivent \u00eatre disponibles \u00e0 tout moment et sur chaque point de contact. <\/p>","protected":false},"author":38,"featured_media":42438,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[161,2,22044],"tags":[],"coauthors":[19920],"class_list":["post-42437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","category-sap-nachrichten","category-mag-1805","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"
Kunden im B2B-Bereich erwarten heute im E-Commerce die gleichen attraktiven und konsistenten Einkaufserlebnisse, die sie aus dem privaten Bereich gewohnt sind. Die relevanten Informationen, Produkte und Services m\u00fcssen jederzeit und \u00fcber jeden Touchpoint zur Verf\u00fcgung stehen. <\/p>\n","category_list_v2":"Szene<\/a>, Community Nachrichten<\/a>, MAG 18-05<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/42437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=42437"}],"version-history":[{"count":1,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/42437\/revisions"}],"predecessor-version":[{"id":138098,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/42437\/revisions\/138098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/42438"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=42437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=42437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=42437"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=42437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}