{"id":36615,"date":"2018-02-23T08:32:54","date_gmt":"2018-02-23T07:32:54","guid":{"rendered":"http:\/\/e3mag.com\/?p=33240"},"modified":"2024-01-19T14:52:12","modified_gmt":"2024-01-19T13:52:12","slug":"lavenir-du-commerce","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/die-zukunft-des-handels\/","title":{"rendered":"L'avenir du commerce"},"content":{"rendered":"

Depuis des ann\u00e9es, le commerce en ligne ne cesse d'annoncer des records de croissance. Depuis la bulle des dotcoms au d\u00e9but des ann\u00e9es 2000 - il y a donc plus de quinze ans - les pr\u00e9visions positives pour le commerce num\u00e9rique se succ\u00e8dent presque chaque ann\u00e9e.<\/p>\n

Par exemple, l'\u00e9valuation actuelle des tendances \"La situation \u00e9conomique dans le commerce interactif allemand B2C 2016\/2017\" de l'Association f\u00e9d\u00e9rale du commerce \u00e9lectronique et de la vente par correspondance en Allemagne (BEVH) pr\u00e9voit \u00e0 nouveau un bon exercice pour 2017.<\/p>\n

Un euro sur huit dans le commerce de d\u00e9tail est g\u00e9n\u00e9r\u00e9 en ligne. Et selon l'Institut f\u00fcr Handelsforschung (IFH Cologne), la croissance du commerce en ligne en Allemagne n'est toujours pas pr\u00eate de s'arr\u00eater.<\/p>\n

Le chiffre d'affaires en ligne devrait atteindre 80,4 milliards d'euros d'ici 2021, comme on peut le lire dans le calcul des tendances du nouveau \"Rapport sectoriel sur le commerce en ligne\". Pour que les commer\u00e7ants de tous les secteurs puissent profiter de ce boom, il faut que les conditions soient r\u00e9unies - et cela signifie, outre un produit naturellement bon, des processus optimis\u00e9s de bout en bout pour le traitement.<\/p>\n

Ceux-ci sont \u00e0 leur tour soumis \u00e0 un changement continu, \u00e0 une optimisation et \u00e0 un \u00e9largissement permanents ainsi qu'\u00e0 une mise en r\u00e9seau croissante. Cela est particuli\u00e8rement vrai en raison de la diffusion croissante du concept d'omnicanal, c'est-\u00e0-dire lorsque les clients peuvent utiliser diff\u00e9rents canaux pour leur exp\u00e9rience d'achat, y compris la recherche.<\/p>\n

\"Petra<\/a><\/p>\n

Ces canaux comprennent les magasins de d\u00e9tail, les boutiques en ligne, les places de march\u00e9 et les plateformes en ligne, les achats via des appareils mobiles, les commandes par t\u00e9l\u00e9phone et toute autre m\u00e9thode de transaction avec les clients, qui peut inclure la recherche, l'achat, le retour et les services avant-vente et apr\u00e8s-vente.<\/p>\n

TradeWorld veut donner des pistes de r\u00e9flexion num\u00e9riques pour le commerce en r\u00e9seau. Les visiteurs professionnels de tous les secteurs int\u00e9ress\u00e9s par le commerce se voient pr\u00e9senter des solutions et des services pour la num\u00e9risation, l'optimisation et la mise en r\u00e9seau de leurs processus commerciaux, qui leur permettent de participer \u00e0 la prosp\u00e9rit\u00e9 du commerce en ligne.<\/p>","protected":false},"excerpt":{"rendered":"

Dans le cadre de LogiMat, TradeWorld pr\u00e9sente des concepts innovants de commerce \u00e9lectronique pour la conception, la gestion et la num\u00e9risation en r\u00e9seau dans le commerce.<\/p>","protected":false},"author":38,"featured_media":36814,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[161,2,20361],"tags":[229,1433,4802,1064,4796],"coauthors":[19920],"class_list":["post-36615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","category-sap-nachrichten","category-mag-1802","tag-e-commerce","tag-logimat","tag-omnichannel","tag-onlinehandel","tag-tradeworld","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld.jpg",1000,441,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld.jpg",400,176,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld-768x339.jpg",768,339,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld.jpg",1000,441,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld-100x44.jpg",100,44,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld-480x212.jpg",480,212,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld-640x282.jpg",640,282,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld-720x318.jpg",720,318,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld-960x423.jpg",960,423,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld.jpg",1000,441,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld.jpg",1000,441,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld.jpg",1000,441,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld.jpg",1000,441,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld.jpg",1000,441,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld.jpg",1000,441,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld.jpg",1000,441,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld.jpg",1000,441,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld.jpg",600,265,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld.jpg",600,265,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/TradeWorld-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Im Rahmen der LogiMat zeigt die TradeWorld innovative E-Commerce-Konzepte f\u00fcr die Gestaltung, Steuerung und vernetzte Digitalisierung im Handel.<\/p>\n","category_list_v2":"Szene<\/a>, Community Nachrichten<\/a>, MAG 18-02<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/36615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=36615"}],"version-history":[{"count":1,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/36615\/revisions"}],"predecessor-version":[{"id":138132,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/36615\/revisions\/138132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/36814"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=36615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=36615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=36615"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=36615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}