{"id":363,"date":"2013-10-28T10:00:30","date_gmt":"2013-10-28T09:00:30","guid":{"rendered":"http:\/\/e3mag.com\/?p=363"},"modified":"2019-04-01T10:50:54","modified_gmt":"2019-04-01T08:50:54","slug":"business-bydesign-quapporte-lavenir","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/business-bydesign-was-bringt-die-zukunft\/","title":{"rendered":"Business ByDesign - Que nous r\u00e9serve l'avenir ?"},"content":{"rendered":"<p>Le site <span id=\"urn:local-text-annotation-cpbpgm9m4o44hpzlif55p50e4cli2016\" class=\"textannotation disambiguated wl-organization\">SAP<\/span> a abandonn\u00e9 l'accent mis au d\u00e9part sur une compl\u00e8te <span id=\"urn:local-text-annotation-ok2emvlxkjapte5p39b3pqdc09bsjw9i\" class=\"textannotation disambiguated wl-thing\">ERP<\/span>-Suite dans la <span id=\"urn:local-text-annotation-g086le7tygwvyavjlnh8pjx5c9dm23q8\" class=\"textannotation disambiguated wl-thing\">Cloud<\/span> s'est enrichi d'applications suppl\u00e9mentaires pour quatre secteurs de l'entreprise : People (SuccessFactors), Customer (<span id=\"urn:local-text-annotation-52pv2h194hij8ejbehhxyak7zrbrlsdz\" class=\"textannotation disambiguated wl-thing\">Cloud<\/span> for Sales), Money (<span id=\"urn:local-text-annotation-3oa9joa5ornji5jet1x3ikltl8i2qjoj\" class=\"textannotation disambiguated wl-thing\">Cloud<\/span> for Financials\/Travel) et Supplier (Ariba).<\/p>\n<p>En outre, le groupe a <span id=\"urn:local-text-annotation-bnp5ou2jdcfow4b1q0md9o8d95k0t8uk\" class=\"textannotation disambiguated wl-thing\">Hana<\/span>-<span id=\"urn:local-text-annotation-46wmmcmqqysw21ywm3w0lc0txek4jb8a\" class=\"textannotation disambiguated wl-thing\">Cloud<\/span>-qui permet d'h\u00e9berger la Business Suite sur un seul serveur. <span id=\"urn:local-text-annotation-b9uquopfxwf46iw9f2f0egtqaus0rvh9\" class=\"textannotation disambiguated wl-thing\">Hana<\/span> permet.<\/p>\n<p>Malgr\u00e9 tout, Business ByDesign (ByD) reste une partie de la <span id=\"urn:local-text-annotation-elzzad73sd2hdn2t0l56naj62poitdz7\" class=\"textannotation disambiguated wl-thing\">Cloud<\/span>-de la strat\u00e9gie. En effet, certaines entreprises utilisent <span id=\"urn:local-text-annotation-icljnicxqpqw17yqvjcf0gos27rtkfxq\" class=\"textannotation disambiguated wl-thing\">SaaS<\/span>-applications telles que <span id=\"urn:local-text-annotation-jlmvxkxn1psry7ch3zhfrmsuaper15dx\" class=\"textannotation disambiguated wl-thing\">Cloud<\/span> for Financials\/Travel ou <span id=\"urn:local-text-annotation-65k0e7i120kw1039g15n41vubuqhbgaa\" class=\"textannotation disambiguated wl-thing\">Cloud<\/span> for Marketing et <span id=\"urn:local-text-annotation-u1p8qr7wlcw6qjp75re894akkmj263y2\" class=\"textannotation disambiguated wl-thing\">Cloud<\/span> for Service \u00e0 des degr\u00e9s divers.<\/p>\n<p>Alors que SAP <span id=\"urn:local-text-annotation-1qizah1mjsnijnyzwaco46687a6zd1f4\" class=\"textannotation disambiguated wl-thing\">Cloud<\/span> for Financials a un chevauchement avec Business ByDesign, d'autres applications reprennent les Business Objects ByDesign pour les \u00e9tendre et les mettre \u00e0 disposition avec des fonctions suppl\u00e9mentaires dans une autre interface utilisateur (UI).<\/p>\n<p><span id=\"urn:local-text-annotation-wy35wdmbkvbfsxxawql794u24mfszuwb\" class=\"textannotation disambiguated wl-organization\">SAP<\/span> couvre, outre les PME, deux autres segments de march\u00e9 : les grands prestataires de services ainsi que les filiales d'entreprises internationales.<\/p>\n<p>Alors que la classe moyenne est couverte en premier lieu par des partenaires de service et de distribution, les entreprises de la classe moyenne vendent des produits et des services \u00e0 des tiers. <span id=\"urn:local-text-annotation-mr4mhdjfandh2hiczgo91qaff7plm7f2\" class=\"textannotation disambiguated wl-organization\">SAP<\/span> dans d'autres segments de march\u00e9, le plus souvent directement.<\/p>\n<p>Bien que le segment des PME ait le plus grand nombre de clients, il g\u00e9n\u00e8re <span id=\"urn:local-text-annotation-kgq8o6l1ridjkji6j5b3s3i2q0olf67x\" class=\"textannotation disambiguated wl-organization\">SAP<\/span> le plus grand chiffre d'affaires ByDesign avec les grandes entreprises. Parmi les clients ByD, on trouve notamment Hilti, Roland Berger Strategy Consultants et <span id=\"urn:local-text-annotation-u0oeld1umjfjxkvy1uriv8ngzhvbmnhg\" class=\"textannotation disambiguated wl-organization\">Lufthansa<\/span> Services de recettes.<\/p>\n<p>Hilti et <span id=\"urn:local-text-annotation-byfl88r74qulzcsv7z5tn70uppzwohm9\" class=\"textannotation disambiguated wl-organization\">Lufthansa<\/span> utilisent ByD pour desservir certaines succursales, tandis que Roland Berger l'utilise pour couvrir l'ensemble de ses activit\u00e9s, y compris son activit\u00e9 principale.<\/p>\n<p>L'orientation sectorielle de SAP pour Business ByDesign est principalement ax\u00e9e sur les prestataires de services, les grossistes et les fabricants. Les partenaires et les clients vendent toutefois ByD partout o\u00f9 ils estiment que la solution est adapt\u00e9e.<\/p>\n<p>Nous connaissons des mises en \u0153uvre de Business By Design dans diff\u00e9rents secteurs, comme l'industrie chimique, le secteur public, le sport ou les m\u00e9dias.<\/p>\n<p>Le march\u00e9 doit toutefois s'attendre \u00e0 quelques changements en ce qui concerne la future feuille de route de ByD.<\/p>\n<p>D'une part, il a <span id=\"urn:local-text-annotation-qz0haeclnoc7lbvw4k6pfovadyluf9d8\" class=\"textannotation disambiguated wl-organization\">SAP<\/span> sur la base de <span id=\"urn:local-text-annotation-uy0okn4yo70vca435yalo2pf9oq8qzsq\" class=\"textannotation disambiguated wl-organization\">Le site de Microsoft<\/span> de l'interface utilisateur de Silverlight, et a d\u00e9cid\u00e9 d'abandonner progressivement certains composants. <span id=\"urn:local-text-annotation-kj8ejue1pxc2qw9a1qcmkrnndp0pktkd\" class=\"textannotation disambiguated wl-thing\">HTML5<\/span> et de mettre en \u0153uvre la strat\u00e9gie globale de SAP, <span id=\"urn:local-text-annotation-6ekgn55ecu63ue5o692zg24ktmvzqx7o\" class=\"textannotation disambiguated wl-thing\">HTML5<\/span> comme standard pour les futures UI.<\/p>\n<p>De plus, \u00e0 l'avenir, ByD - comme toutes les <span id=\"urn:local-text-annotation-vh009qjm0uy1e28cz2m2hau3m39amcvb\" class=\"textannotation disambiguated wl-organization\">SAP<\/span>-des solutions <span id=\"urn:local-text-annotation-7r5al8vpce59flxf0nicysvxs5m6by3g\" class=\"textannotation disambiguated wl-thing\">Hana<\/span> utiliser la solution. Actuellement, Business ByDesign fonctionne sur les <span id=\"urn:local-text-annotation-jbnrgsypdzhgszyxdpzxfy6pnr252bfs\" class=\"textannotation disambiguated wl-thing\">Hana<\/span>-pr\u00e9d\u00e9cesseurs T-Rex et MaxDB. En migrant le code de ByDesign vers <span id=\"urn:local-text-annotation-bx4aogroi1fpi6pjnu4wor8xwuc27an8\" class=\"textannotation disambiguated wl-thing\">Hana<\/span> s'attend \u00e0 ce que <span id=\"urn:local-text-annotation-hv7aruc1wb5bny6oi1qfuqqsw3r8lna9\" class=\"textannotation disambiguated wl-organization\">SAP<\/span> une augmentation de la performance.<\/p>\n<p>Malgr\u00e9 cette activit\u00e9, les observateurs se posent la question de la survie de ByDesign, surtout si la solution est utilis\u00e9e par le <span id=\"urn:local-text-annotation-rws51ho8j1ss3a39llkbee3uj6pdns9l\" class=\"textannotation disambiguated wl-organization\">SAP<\/span>-C'est ce qui s'est pass\u00e9 en mai de cette ann\u00e9e au salon Sapphire \u00e0 Orlando.<\/p>\n<p>Malgr\u00e9 une communication partiellement r\u00e9duite de la part de la <span id=\"urn:local-text-annotation-74sdptoytfvdmomq8k3m6kvio1ysc2fh\" class=\"textannotation disambiguated wl-organization\">SAP<\/span> chez IDC, nous croyons en l'avenir de ByD, et ce pour les raisons suivantes :<\/p>\n<p>D'une part, la solution est la seule <span id=\"urn:local-text-annotation-tjn78zavw6av8dtzdesv6idjq0mw4vll\" class=\"textannotation disambiguated wl-organization\">SAP<\/span>-offre pour les entreprises de taille moyenne qui recherchent une <span id=\"urn:local-text-annotation-kjnwgoty5ms0ku34mk7jqtx0piw8m5l8\" class=\"textannotation disambiguated wl-thing\">Cloud<\/span>-<span id=\"urn:local-text-annotation-g5j0y8bvn67p7enybh2ehetuwolviagf\" class=\"textannotation disambiguated wl-thing\">ERP<\/span>-Chercher une solution.<\/p>\n<p>D'autre part, de nombreux <span id=\"urn:local-text-annotation-aqgyvnhamilil0f4jnfh7ce9iqs3wyb0\" class=\"textannotation disambiguated wl-thing\">SaaS<\/span>-sur la ByD Process Platform, ainsi que SAP <span id=\"urn:local-text-annotation-ybdgkom9pctpt5inw031rvj680efpozq\" class=\"textannotation disambiguated wl-thing\">Cloud<\/span> for Financials\/Travel ou SAP <span id=\"urn:local-text-annotation-ncfqnedcnysri8ycv3lgg3t6w1g5p9w0\" class=\"textannotation disambiguated wl-thing\">Cloud<\/span> pour les ventes. Sans ByD Engine, ces solutions ne fonctionneraient plus.<\/p>\n<p>De plus, la base de clients ByD ne cesse d'augmenter et <span id=\"urn:local-text-annotation-m51qyjiitthna3cbz27awi5iqsyt5t2i\" class=\"textannotation disambiguated wl-organization\">SAP<\/span> a depuis longtemps d\u00e9pass\u00e9 le point de non-retour. Business ByDesign est une activit\u00e9 viable et en pleine croissance, qui va continuer \u00e0 se d\u00e9velopper.<\/p>\n<p>L'accord ByD avec l'\u00c9tat australien de Nouvelle-Galles du Sud repr\u00e9sentait \u00e0 lui seul un volume d'environ 14,5 millions de dollars et nous nous attendons \u00e0 ce que l'activit\u00e9 ByD atteigne bient\u00f4t la barre magique des 100 millions de dollars.<\/p>\n<p>Lorsque Business ByDesign a \u00e9t\u00e9 pr\u00e9sent\u00e9 il y a six ans, le march\u00e9 n'\u00e9tait certainement pas encore aussi avanc\u00e9 que <span id=\"urn:local-text-annotation-d7478a7dz3mxgipxdl2xyeda5w6pijmb\" class=\"textannotation disambiguated wl-place\">Walldorfer<\/span> soup\u00e7onnaient \u00e0 l'\u00e9poque.<\/p>\n<p>Mais aujourd'hui <span id=\"urn:local-text-annotation-pyfs5f9vgqjo92b1yf1noi5uwo8f7h3b\" class=\"textannotation disambiguated wl-organization\">SAP<\/span> au premier plan lorsque des clients comme Hilti <span id=\"urn:local-text-annotation-l9qegnboou4ruk0zpuskldgrp55ja5hu\" class=\"textannotation disambiguated wl-thing\">ERP<\/span>-<span id=\"urn:local-text-annotation-m7z2lmzhu369xbp4a3s5su6alajskbij\" class=\"textannotation disambiguated wl-thing\">Cloud<\/span>-La solution de gestion de l'information peut \u00eatre introduite dans les bureaux locaux.<\/p>\n<p>D'autres <span id=\"urn:local-text-annotation-2ma3z9iasmlczdon44x3xf54ei6smx9u\" class=\"textannotation disambiguated wl-thing\">SaaS<\/span>-<span id=\"urn:local-text-annotation-usu3hsj6pipq8xkjpyihbg8qvhpyqh0m\" class=\"textannotation disambiguated wl-thing\">ERP<\/span>-Les fournisseurs comme Netsuite ont eu du mal \u00e0 fournir des solutions compl\u00e8tes. <span id=\"urn:local-text-annotation-612g2kvvrmeym6lcxnv5ymjewipu1ktg\" class=\"textannotation disambiguated wl-thing\">ERP<\/span>-<span id=\"urn:local-text-annotation-11l2t2tk3l1l72mfet87axvowuflklv5\" class=\"textannotation disambiguated wl-thing\">Cloud<\/span>-Ils ont pr\u00e9f\u00e9r\u00e9 se concentrer sur les solutions LOB telles que <span id=\"urn:local-text-annotation-sa4fjh01mzdhvkl6zn10f890892vsl56\" class=\"textannotation disambiguated wl-thing\">CRM<\/span> ou des services professionnels.<\/p>\n<p>Il est certain que <span id=\"urn:local-text-annotation-jl0f72jltmo28q5xon6ih77gw39jtnkx\" class=\"textannotation disambiguated wl-organization\">SAP<\/span> aussi quelques <span id=\"urn:local-text-annotation-jk14o003hsdaiofe0vn1o08dgzkdzjt4\" class=\"textannotation disambiguated wl-thing\">Erreur<\/span> qui ont conduit \u00e0 la r\u00e9\u00e9criture de l'architecture en 2008\/2009 et \u00e0 l'abandon de Microsoft Silverlight comme base de l'interface utilisateur.<\/p>\n<p>De notre point de vue, il est clair que <span id=\"urn:local-text-annotation-ttnc6cqj7oakj632dl038ry2w1dc99qq\" class=\"textannotation disambiguated wl-organization\">SAP<\/span> doit communiquer cette solution de mani\u00e8re plus cons\u00e9quente et ce, en incluant l'\u00e9volution du chiffre d'affaires, le nombre de clients et la feuille de route.<\/p>\n<p>Il est de notori\u00e9t\u00e9 publique que les objectifs d'autrefois n'ont pas \u00e9t\u00e9 atteints. <span id=\"urn:local-text-annotation-7tma0zgkkz2iqkdbzkf6hgfc24zhl1fj\" class=\"textannotation disambiguated wl-organization\">SAP<\/span> ne doit pas se laisser d\u00e9courager et doit \u00eatre plus ouvert aux informations concernant Business ByDesign et l'activit\u00e9 qui se cache derri\u00e8re.<\/p>\n<p><span id=\"urn:local-text-annotation-el9k8akp7cfunlie8vahp8ij426jv3wu\" class=\"textannotation disambiguated wl-organization\">SAP<\/span> a \u00e9t\u00e9 le premier fournisseur dans le <span id=\"urn:local-text-annotation-goug80joa3ob6mj7oy158yn7kge2642b\" class=\"textannotation disambiguated wl-thing\">SaaS<\/span>- <span id=\"urn:local-text-annotation-1lt2szvehmr726i2fjckylonzroz04ki\" class=\"textannotation disambiguated wl-thing\">ERP<\/span>-Il lui est arriv\u00e9 d'avoir le nez en sang.<\/p>\n<p>N\u00e9anmoins, nous sommes convaincus que <span id=\"urn:local-text-annotation-3v8gijt84rxz8xzt8y48gjycg5u6kvnn\" class=\"textannotation disambiguated wl-organization\">SAP<\/span> pr\u00e9sente \u00e9galement de nombreux avantages, car la solution offre une plus grande maturit\u00e9 et une meilleure couverture du march\u00e9 avec des solutions localis\u00e9es.<\/p>\n<p>\u00catre la premi\u00e8re entreprise \u00e0 se lancer sur ce march\u00e9 \u00e9tait risqu\u00e9 et co\u00fbteux. Cependant, il est possible <span id=\"urn:local-text-annotation-pptiveipvembcwljeerr9a75bh8q4rhb\" class=\"textannotation disambiguated wl-organization\">SAP<\/span>Le march\u00e9 de l'informatique en m\u00e9moire est un march\u00e9 en pleine expansion, et le march\u00e9 de l'informatique en m\u00e9moire est un march\u00e9 en pleine expansion, et le march\u00e9 de l'informatique en m\u00e9moire est un march\u00e9 en pleine expansion.<\/p>","protected":false},"excerpt":{"rendered":"<p>Depuis la pr\u00e9sentation efficace de Business ByDesign en 2007, SAP a nettement r\u00e9duit les activit\u00e9s de marketing autour de la suite ERP SaaS. Entre-temps, l'entreprise de Walldorf voit plut\u00f4t ses chances dans les applications cloud sp\u00e9cialis\u00e9es.<\/p>","protected":false},"author":13,"featured_media":1202,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[161],"tags":[293,214,39,73,296,240],"coauthors":[26983],"class_list":["post-363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","tag-business","tag-bydesign","tag-cloud","tag-erp","tag-html5","tag-innovation","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556.jpg",1000,580,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556.jpg",400,232,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556-768x445.jpg",768,445,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556.jpg",1000,580,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556-100x58.jpg",100,58,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556-480x278.jpg",480,278,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556-640x371.jpg",640,371,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556-720x418.jpg",720,418,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556-960x557.jpg",960,557,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556.jpg",1000,580,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556.jpg",1000,580,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556.jpg",1000,580,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556.jpg",1000,580,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556.jpg",1000,580,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556.jpg",18,10,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556.jpg",1000,580,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556.jpg",1000,580,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556.jpg",1000,580,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556.jpg",600,348,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556.jpg",600,348,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_369061556-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Seit der effektvollen Business-ByDesign-Vorstellung 2007 hat SAP die Marketingaktivit\u00e4ten rund um die SaaS-ERP-Suite deutlich zur\u00fcckgefahren. Inzwischen sehen die Walldorfer ihre Chancen eher in spezialisierten Cloud-Anwendungen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/fr\/category\/szene\/\" rel=\"category tag\">Szene<\/a>","author_info_v2":{"name":"Bo Lykkegaard, IDC","url":"https:\/\/e3mag.com\/fr\/author\/bo-lykkegaard\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=363"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/1202"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=363"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}