{"id":36255,"date":"2018-05-23T08:00:48","date_gmt":"2018-05-23T06:00:48","guid":{"rendered":"http:\/\/e3mag.com\/?p=36255"},"modified":"2022-05-01T09:35:04","modified_gmt":"2022-05-01T07:35:04","slug":"de-grandes-attentes-un-succes-lent","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/grosse-erwartungen-schleppender-erfolg\/","title":{"rendered":"Num\u00e9risation : de grandes attentes, un succ\u00e8s lent"},"content":{"rendered":"<p>Comme le montre une r\u00e9cente enqu\u00eate de Horv\u00e1th &amp; Partners, 60% s'attendent \u00e0 une augmentation de leur chiffre d'affaires gr\u00e2ce \u00e0 la transformation num\u00e9rique. Jusqu'\u00e0 pr\u00e9sent, seule la moiti\u00e9 des entreprises ressentent les premi\u00e8res augmentations de leur chiffre d'affaires gr\u00e2ce \u00e0 la num\u00e9risation.<\/p>\n<p>Elles ont encore du mal \u00e0 inventer des mod\u00e8les commerciaux enti\u00e8rement nouveaux bas\u00e9s sur les nouvelles possibilit\u00e9s et \u00e0 conqu\u00e9rir ainsi de nouveaux clients et march\u00e9s. Pour que les attentes \u00e9lev\u00e9es se concr\u00e9tisent, les entreprises doivent op\u00e9rer un changement culturel et devenir plus agiles.<\/p>\n<p>Cependant, la num\u00e9risation ne porte ses fruits que lentement sur le plan du chiffre d'affaires : Seules 52% des entreprises peuvent attribuer les premi\u00e8res augmentations de leur chiffre d'affaires \u00e0 la num\u00e9risation.<\/p>\n<figure id=\"attachment_36258\" aria-describedby=\"caption-attachment-36258\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/Horvath_Infografik_Studie_Digital_Value_Wertschoepfung_cmyk.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-36258 size-full\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/Horvath_Infografik_Studie_Digital_Value_Wertschoepfung_cmyk.jpg\" alt=\"Horvath Infographie \u00c9tude Digital Value Cr\u00e9ation de valeur Cmyk\" width=\"800\" height=\"515\"><\/a><figcaption id=\"caption-attachment-36258\" class=\"wp-caption-text\">Les avantages que les d\u00e9cideurs d'entreprise attendent de la progression de la num\u00e9risation.<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>La majorit\u00e9 des d\u00e9cideurs de l'espace germanophone esp\u00e8rent une augmentation significative de leur chiffre d'affaires dans les ann\u00e9es \u00e0 venir gr\u00e2ce \u00e0 la progression de la num\u00e9risation.<\/p>","protected":false},"author":38,"featured_media":36640,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,20118],"tags":[601],"coauthors":[19920],"class_list":["post-36255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1804","tag-digitalisierung","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",400,173,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-768x332.jpg",768,332,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-100x43.jpg",100,43,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-480x207.jpg",480,207,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-640x276.jpg",640,276,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-720x311.jpg",720,311,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-960x415.jpg",960,415,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",600,259,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",600,259,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Die Mehrheit der Entscheider im deutschsprachigen Raum erhofft sich f\u00fcr die n\u00e4chsten Jahre relevante Umsatzsteigerungen durch die fortschreitende Digitalisierung.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/fr\/category\/sap-nachrichten\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/category\/mag-1804\/\" rel=\"category tag\">MAG 18-04<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 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