{"id":35059,"date":"2018-03-09T15:38:40","date_gmt":"2018-03-09T14:38:40","guid":{"rendered":"http:\/\/e3mag.com\/?p=35059"},"modified":"2022-05-01T09:42:37","modified_gmt":"2022-05-01T07:42:37","slug":"nous-ne-connaissons-pas-les-plateformes-numeriques-nous-nen-avons-pas-besoin","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/nous-ne-connaissons-pas-les-plateformes-numeriques-nous-nen-avons-pas-besoin\/","title":{"rendered":"Des plateformes num\u00e9riques ? - Nous ne connaissons pas, nous n'avons pas besoin"},"content":{"rendered":"

Les plateformes num\u00e9riques g\u00e9n\u00e8rent des milliards de chiffre d'affaires et ont fondamentalement chang\u00e9 des secteurs entiers comme l'h\u00f4tellerie, le commerce ou encore l'industrie de la musique et du cin\u00e9ma au cours des derni\u00e8res ann\u00e9es.<\/p>\n

Pourtant, les entreprises allemandes ont toujours du mal \u00e0 s'adapter \u00e0 cette \u00e9volution. Plus de la moiti\u00e9 (54 %) des directeurs et des conseils d'administration d'entreprises de plus de 20 salari\u00e9s d\u00e9clarent ne jamais avoir entendu parler de l'\u00e9conomie de plateforme, des march\u00e9s de plateforme ou des plateformes num\u00e9riques.<\/p>\n

Seules quatre personnes interrog\u00e9es sur dix (43 %) affirment conna\u00eetre ces termes. C'est le r\u00e9sultat d'une enqu\u00eate repr\u00e9sentative men\u00e9e aupr\u00e8s de 505 entreprises de tous les secteurs pour le compte de l'association num\u00e9rique Bitkom.<\/p>\n

Ce n'est qu'une l\u00e9g\u00e8re am\u00e9lioration par rapport \u00e0 l'ann\u00e9e derni\u00e8re, o\u00f9 36 % des personnes interrog\u00e9es connaissaient ces termes et 62 % n'en avaient jamais entendu parler.<\/p>\n

\"Les entrepreneurs qui ignorent aujourd'hui les possibilit\u00e9s offertes par les plates-formes num\u00e9riques font preuve d'une n\u00e9gligence grave. C'est comme si les entrepreneurs avaient ferm\u00e9 les yeux sur l'automatisation ou l'\u00e9lectrification dans les ann\u00e9es pr\u00e9c\u00e9dentes\".<\/p>\n

d\u00e9clare le pr\u00e9sident de Bitkom, Achim Berg.<\/p>\n

\"Les plateformes num\u00e9riques vont s'\u00e9tablir dans pratiquement tous les secteurs. Les plates-formes brisent des cha\u00eenes de cr\u00e9ation de valeur qui se sont d\u00e9velopp\u00e9es pendant des d\u00e9cennies, assurent une plus grande transparence et cr\u00e9ent davantage de concurrence. Les entreprises devraient explorer toutes les possibilit\u00e9s de mettre en place ou d'utiliser de telles plates-formes\".<\/p>\n

\"Plates-formes<\/a><\/p>","protected":false},"excerpt":{"rendered":"

54 % des entreprises ne connaissent pas le terme d'\u00e9conomie de plateforme. Une personne sur trois qui conna\u00eet ce terme ne consid\u00e8re pas les plateformes comme pertinentes pour son entreprise.<\/p>","protected":false},"author":38,"featured_media":36745,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,20719],"tags":[35,966],"coauthors":[19920],"class_list":["post-35059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1803","tag-bitkom","tag-digital","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",400,169,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-768x324.jpg",768,324,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-100x42.jpg",100,42,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-480x203.jpg",480,203,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-640x270.jpg",640,270,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-720x304.jpg",720,304,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-960x405.jpg",960,405,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",600,253,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",600,253,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

54 Prozent der Unternehmen kennen den Begriff Plattform-\u00d6konomie nicht. Jeder Dritte, der damit etwas anfangen kann, h\u00e4lt Plattformen f\u00fcr sein Unternehmen nicht f\u00fcr relevant.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 18-03<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/35059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=35059"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/35059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/36745"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=35059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=35059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=35059"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=35059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}