{"id":35038,"date":"2018-03-09T15:14:09","date_gmt":"2018-03-09T14:14:09","guid":{"rendered":"http:\/\/e3mag.com\/?p=35038"},"modified":"2022-05-01T09:44:43","modified_gmt":"2022-05-01T07:44:43","slug":"sap-est-la-marque-allemande-la-plus-precieuse","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/sap-est-la-marque-allemande-la-plus-precieuse\/","title":{"rendered":"SAP est la marque allemande la plus pr\u00e9cieuse"},"content":{"rendered":"

La soci\u00e9t\u00e9 d'\u00e9tudes de march\u00e9 et de conseil Kantar Millward Brown et le groupe de m\u00e9dias WPP ont publi\u00e9 pour la premi\u00e8re fois un classement des 50 meilleures valeurs de marque BrandZ pour l'Allemagne.<\/p>\n

SAP obtient une valeur de marque de 48,9 milliards de dollars am\u00e9ricains. Ce r\u00e9sultat, qui \u00e9value la valeur de la marque Deutsche Telekom \u00e0 39,2 milliards de dollars US et celle de BMW \u00e0 24,6 milliards de dollars US, souligne la grande importance des secteurs de la technologie et de l'automobile dans l'univers des marques allemandes, ainsi que le r\u00f4le de l'Allemagne en tant que premi\u00e8re puissance \u00e9conomique en Europe.<\/p>\n

En outre, les marques suivantes ont \u00e9t\u00e9 r\u00e9compens\u00e9es dans des cat\u00e9gories s\u00e9lectionn\u00e9es : Lufthansa comme \"Most Trusted Brand\", Adidas comme \"Most Innovative Brand\", DHL dans la cat\u00e9gorie \"Best Brand Experience\" et Hipp comme \"Most Purposeful Brand\".<\/p>\n

La valeur totale des 50 marques allemandes les plus pr\u00e9cieuses s'\u00e9l\u00e8ve \u00e0 305,7 milliards de dollars US - ce qui d\u00e9passe la valeur des 50 premi\u00e8res marques fran\u00e7aises et britanniques d'environ 60 et 70 milliards de dollars US respectivement. De nombreuses marques allemandes parmi les plus pr\u00e9cieuses disposent d'un excellent sens des exigences concr\u00e8tes des consommateurs.<\/p>\n

\"Alicia<\/a><\/p>\n

Parce que les marques ne se contentent pas de conna\u00eetre les besoins des consommateurs, mais qu'elles y r\u00e9pondent, elles deviennent significatives pour ces personnes et construisent des relations stables avec elles. Avec un score moyen de 115 (la moyenne mondiale est de 100), les grandes marques allemandes marquent donc des points avec leur \"Brand Purpose\" - en comparaison internationale, seules les 50 marques am\u00e9ricaines les plus pr\u00e9cieuses pr\u00e9sentent de meilleures valeurs dans ce domaine.<\/p>\n

Alors que de nombreuses marques allemandes marquent des points surtout gr\u00e2ce \u00e0 leur fiabilit\u00e9, il existe encore un grand potentiel d'optimisation en ce qui concerne la force d'innovation, selon le rapport. En tant que seule entreprise technologique explicite dans le top 10 allemand, SAP est parfaitement positionn\u00e9e pour cela gr\u00e2ce \u00e0 une culture de l'innovation bien ancr\u00e9e.<\/p>\n

\"Nous sommes tr\u00e8s heureux d'\u00eatre reconnus comme la marque allemande num\u00e9ro un dans le classement de BrandZ\", a d\u00e9clar\u00e9 Alicia Tillman, Chief Marketing Officer de SAP. \"Cette premi\u00e8re place illustre notre vision d'am\u00e9liorer le fonctionnement de l'\u00e9conomie mondiale et la vie des gens autour du globe\".<\/p>\n

\"Top<\/a><\/p>","protected":false},"excerpt":{"rendered":"

La marque allemande la plus pr\u00e9cieuse est SAP. Suivent Deutsche Telekom, les constructeurs automobiles BMW et Mercedes-Benz et le groupe logistique DHL.<\/p>","protected":false},"author":38,"featured_media":36764,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,20719],"tags":[236],"coauthors":[19920],"class_list":["post-35038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1803","tag-sap","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_443845492-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Die wertvollste deutsche Marke ist SAP. Auf den weiteren Pl\u00e4tzen folgen die Deutsche Telekom, die Automobilhersteller BMW und Mercedes-Benz sowie der Logistikkonzern DHL.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 18-03<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/35038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=35038"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/35038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/36764"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=35038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=35038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=35038"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=35038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}