{"id":324,"date":"2013-10-04T10:19:57","date_gmt":"2013-10-04T08:19:57","guid":{"rendered":"http:\/\/e3mag.com\/?p=324"},"modified":"2019-04-01T10:51:17","modified_gmt":"2019-04-01T08:51:17","slug":"des-experiences-dachat-inedites","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/neuartige-einkaufserlebnisse\/","title":{"rendered":"Des exp\u00e9riences d'achat in\u00e9dites"},"content":{"rendered":"

Le site SAP<\/span> pr\u00e9voit d'utiliser les syst\u00e8mes flexibles multicanauxSolutions<\/span> de Hybris<\/span> avec les propres Solutions<\/span> comme Hana<\/span>, le cloud et les applications mobiles. Cela devrait permettre d'identifier encore mieux les besoins des clients.<\/p>\n

\"Avec la Commerce \u00e9lectronique<\/span>-plateforme de Hybris<\/span> nous souhaitons aider les entreprises \u00e0 se rapprocher de leurs Clients<\/span> en temps r\u00e9el et \u00e0 travers tous les terminaux, canaux et points d'interaction\".<\/em><\/p>\n

ont d\u00e9clar\u00e9 Bill McDermott<\/span> et Jim Hagemann Snabe<\/span>, porte-parole du conseil d'administration de la SAP<\/span>.<\/p>\n

Selon une enqu\u00eate mondiale de Bloomberg Businessweek Research Services (BBRS), les cadres sup\u00e9rieurs pensent que Clients <\/span>\"une exp\u00e9rience d'achat contextuelle et personnalis\u00e9e doit \u00eatre offerte, compl\u00e9t\u00e9e par des informations en temps r\u00e9el et con\u00e7ue de mani\u00e8re coh\u00e9rente sur tous les canaux\".<\/p>\n

La suite Hybris Commerce est une plateforme multicanale ouverte et extensible, dot\u00e9e d'une nouvelle gestion de contenu produit et d'une interface unifi\u00e9e. Commerce \u00e9lectronique<\/span>-Les entreprises disposent ainsi d'une vue d'ensemble consolid\u00e9e de leurs processus de gestion. Clients<\/span>Le site permet aux utilisateurs d'acc\u00e9der \u00e0 des informations sur les produits et les commandes.<\/p>\n

\"Nous utilisons des logiciels Hybris et SAP et b\u00e9n\u00e9ficions de leurs technologies pour offrir des interactions client diff\u00e9renci\u00e9es\".<\/em><\/p>\n

a d\u00e9clar\u00e9 Sven Blumenstiel, CIO<\/span> de Sonova<\/span>.<\/p>\n

\"Clients<\/span> attendent une exp\u00e9rience d'achat qui soit ind\u00e9pendante du canal de distribution. Et les exigences ne cessent de cro\u00eetre\".<\/em><\/p>\n

a soulign\u00e9 Ole Vogt, Senior Product Manager, Interactive Marketing<\/span> de Phonak<\/span>.<\/p>\n

\"Nous nous attendons \u00e0 ce qu'Hybris et SAP produisent ensemble les innovations qui leur permettront de gagner des parts de march\u00e9 \u00e0 l'avenir\".<\/em><\/p>\n

Hybris<\/span> est consid\u00e9r\u00e9e comme une entit\u00e9 ind\u00e9pendante Unit\u00e9 op\u00e9rationnelle<\/span> continuera sous la direction actuelle et portera le nom de \"Hybris<\/span>, une entreprise du SAP<\/span>\" conduire.<\/p>","protected":false},"excerpt":{"rendered":"

L'acquisition par SAP de Hybris, un fournisseur suisse de technologies de commerce \u00e9lectronique, est termin\u00e9e. Le groupe investit ainsi dans l'avenir de la gestion de la client\u00e8le. L'objectif est d'offrir une exp\u00e9rience d'achat contextuelle et homog\u00e8ne sur l'ensemble des points d'interaction.<\/p>","protected":false},"author":38,"featured_media":488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[6,1480],"tags":[187,39,65,228,9551,236],"coauthors":[19920],"class_list":["post-324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wirtschaft","category-mag1310","tag-bill-mcdermott","tag-cloud","tag-hana","tag-hybris","tag-jim-hagemann-snabe","tag-sap","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",400,267,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-768x512.jpg",768,512,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-100x67.jpg",100,67,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-480x320.jpg",480,320,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-640x427.jpg",640,427,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-720x480.jpg",720,480,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-960x640.jpg",960,640,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",18,12,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",1000,667,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",600,400,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395.jpg",600,400,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/2shutterstock_331548395-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Die \u00dcbernahme von Hybris, einem Schweizer Anbieter von E-Commerce-Technologie, durch die SAP ist abgeschlossen. Der Konzern investiert damit in die Zukunft des Kundenmanagements. Das Ziel ist, ein kontextbezogenes und einheitliches Einkaufserlebnis \u00fcber alle Interaktionspunkte hinweg anzubieten.<\/p>\n","category_list_v2":"Wirtschaft<\/a>, MAG 13-10<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=324"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/488"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=324"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}