{"id":30625,"date":"2017-11-23T08:00:07","date_gmt":"2017-11-23T07:00:07","guid":{"rendered":"http:\/\/e3mag.com\/?p=30625"},"modified":"2022-05-01T09:15:36","modified_gmt":"2022-05-01T07:15:36","slug":"sap-prochaine-acquisition","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/sap-naechste-akquise\/","title":{"rendered":"SAP : Prochaine acquisition"},"content":{"rendered":"<p>Dans le cadre du projet d'acquisition, Gigya sera int\u00e9gr\u00e9 \u00e0 la division Hybris Customer Engagement and Commerce. La plate-forme Gigya de gestion de l'acc\u00e8s et de l'identit\u00e9 du client aide les entreprises \u00e0 \u00e9tablir des relations num\u00e9riques avec leurs clients.<\/p>\n<p>Concr\u00e8tement, elle permet de g\u00e9rer les profils, les pr\u00e9f\u00e9rences, les permissions et les consentements des clients, tout en leur permettant de garder \u00e0 tout moment le contr\u00f4le total de leurs donn\u00e9es.<\/p>\n<p>Le consentement et l'enregistrement se font via la solution d'enregistrement en tant que service de Gigya, qui tient compte des dispositions actuelles en mati\u00e8re de protection des donn\u00e9es et des exigences de conformit\u00e9 sp\u00e9cifiques \u00e0 chaque pays, ainsi que du r\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es (RGPD) de l'UE.<\/p>\n<p>Gigya g\u00e8re actuellement 1,3 milliard d'identit\u00e9s de clients qui permettent aux entreprises de cr\u00e9er et d'entretenir des relations individuelles avec leurs clients. La technologie fournit de nouvelles fonctionnalit\u00e9s aux consommateurs, quel que soit le canal de distribution ou le point de contact, cr\u00e9e des profils d\u00e9taill\u00e9s et intelligents et permet aux services tels que les ventes, le service client et le marketing de personnaliser leur contenu en fonction de leur consentement.<\/p>\n<p>Cette acquisition marque le d\u00e9but d'une nouvelle phase de cette collaboration. Gigya emploie plus de 300 personnes et a son si\u00e8ge \u00e0 Mountain View, en Californie.<\/p>\n<p><a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/Carsten-Thoma.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Sap : prochaine acquisition\" class=\"aligncenter size-full wp-image-30629\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/Carsten-Thoma.jpg\" alt=\"Carsten Thoma\" width=\"800\" height=\"605\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/Carsten-Thoma.jpg 800w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/Carsten-Thoma-768x581.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/Carsten-Thoma-100x76.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/Carsten-Thoma-480x363.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/Carsten-Thoma-640x484.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/Carsten-Thoma-720x545.jpg 720w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>SAP pr\u00e9voit d'acqu\u00e9rir Gigya, un fournisseur leader de solutions de gestion de l'identit\u00e9 et de l'acc\u00e8s des clients.<\/p>","protected":false},"author":38,"featured_media":30626,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[6,18533],"tags":[11281,14542],"coauthors":[19920],"class_list":["post-30625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wirtschaft","category-mag-1711","tag-dsgvo","tag-eu-datenschutzgrundverordnung","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA.jpg",1000,494,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA.jpg",400,198,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA-768x379.jpg",768,379,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA.jpg",1000,494,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA-100x49.jpg",100,49,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA-480x237.jpg",480,237,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA-640x316.jpg",640,316,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA-720x356.jpg",720,356,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA-960x474.jpg",960,474,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA.jpg",1000,494,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA.jpg",1000,494,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA.jpg",1000,494,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA.jpg",1000,494,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA.jpg",1000,494,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA.jpg",18,9,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA.jpg",1000,494,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA.jpg",1000,494,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA.jpg",1000,494,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA.jpg",600,296,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA.jpg",600,296,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/11\/SapGIGYA-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>SAP plant die \u00dcbernahme von Gigya, einem f\u00fchrenden Anbieter von Customer-Identity- und Access-Management-L\u00f6sungen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/fr\/category\/wirtschaft\/\" rel=\"category tag\">Wirtschaft<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/category\/mag-1711\/\" rel=\"category tag\">MAG 17-11<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 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