{"id":29755,"date":"2017-10-30T08:00:52","date_gmt":"2017-10-30T07:00:52","guid":{"rendered":"http:\/\/e3mag.com\/?p=29755"},"modified":"2022-05-01T09:10:14","modified_gmt":"2022-05-01T07:10:14","slug":"la-numerisation-change-les-clients-et-les-canaux","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/la-numerisation-change-les-clients-et-les-canaux\/","title":{"rendered":"La num\u00e9risation modifie les clients et les canaux"},"content":{"rendered":"<p>Dans 84 pour cent des entreprises, l'organisation est confront\u00e9e au d\u00e9fi de devoir augmenter la fid\u00e9lisation des clients et des marques. Cela se fait \u00e9galement dans le contexte d'une r\u00e9action plus rapide aux tendances du march\u00e9, indique une nouvelle \u00e9tude de PAC command\u00e9e par Materna.<\/p>\n<p>Dans la pratique, de nombreuses entreprises ne s'estiment pas suffisamment pr\u00e9par\u00e9es \u00e0 emprunter de nouvelles voies dans le dialogue avec les clients. Dans seulement 42 % des entreprises, le marketing et les ventes travaillent en \u00e9troite collaboration, selon leurs propres d\u00e9clarations.<\/p>\n<p><a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/Sapan-2-1710.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"La num\u00e9risation modifie les clients et les canaux\" class=\"aligncenter size-full wp-image-29756\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/Sapan-2-1710.jpg\" alt=\"Sapan 2 1710\" width=\"800\" height=\"656\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/Sapan-2-1710.jpg 800w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/Sapan-2-1710-768x630.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/Sapan-2-1710-100x82.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/Sapan-2-1710-480x394.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/Sapan-2-1710-640x525.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/Sapan-2-1710-720x590.jpg 720w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Quelles sont les nouvelles voies emprunt\u00e9es par les responsables des ventes et du marketing dans le dialogue avec les clients ?<\/p>","protected":false},"author":38,"featured_media":29757,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,17703],"tags":[4461],"coauthors":[19920],"class_list":["post-29755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1710","tag-marketing","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",1000,453,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",400,181,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-768x348.jpg",768,348,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",1000,453,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-480x217.jpg",480,217,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-640x290.jpg",640,290,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-720x326.jpg",720,326,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-960x435.jpg",960,435,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",1000,453,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",1000,453,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",1000,453,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",1000,453,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",1000,453,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",1000,453,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",1000,453,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",1000,453,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",600,272,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",600,272,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Welche neuen Wege schlagen Vertriebs- und Marketingleiter im Kundendialog ein?<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/fr\/categorie\/sap-nouvelles\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/categorie\/mag-1710\/\" rel=\"category tag\">MAG 17-10<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/29755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=29755"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/29755\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/29757"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=29755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=29755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=29755"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=29755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}