{"id":28380,"date":"2017-09-18T08:00:11","date_gmt":"2017-09-18T06:00:11","guid":{"rendered":"http:\/\/e3mag.com\/?p=28380"},"modified":"2024-01-19T14:53:07","modified_gmt":"2024-01-19T13:53:07","slug":"quelle-strategie-pour-un-monde-hybride","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/quelle-strategie-pour-un-monde-hybride\/","title":{"rendered":"Quelle strat\u00e9gie pour un monde hybride ?"},"content":{"rendered":"

Les bots, l'intelligence artificielle, les mod\u00e8les pilot\u00e9s par les donn\u00e9es & Co. incarnent le nouveau monde num\u00e9rique. Comment la num\u00e9risation modifie-t-elle le marketing, voire l'ensemble des habitudes humaines ? Quelles sont les r\u00e9ponses des entreprises aux nouveaux comportements de communication et de consommation des clients ?<\/p>\n

Lors du congr\u00e8s annuel de DSAG \u00e0 Br\u00eame, des conf\u00e9rences dans le cadre de la piste sp\u00e9ciale \"Digital Marketing\" doivent donner des impulsions pour la conception et le d\u00e9veloppement du marketing num\u00e9rique du futur.<\/p>\n

Marco Lenck ouvrira le congr\u00e8s annuel avec son discours d'ouverture \"Entre les mondes - ERP et plateformes num\u00e9riques\". Le pr\u00e9sident du conseil d'administration de DSAG se demandera si SAP dispose de la bonne strat\u00e9gie et du portefeuille de produits correspondant pour permettre aux entreprises utilisatrices de relever les d\u00e9fis d'un monde hybride.<\/p>\n

\"Bernd<\/a><\/p>\n

Dans le contexte de la num\u00e9risation, ces derniers attendraient \u00e9galement une orientation et des solutions directives ainsi que des mod\u00e8les de licence flexibles, orient\u00e9s vers l'utilisation et \u00e9volutifs, selon Lenck.<\/p>\n

Les autres intervenants annonc\u00e9s sont, entre autres, Bernd Leukert et Michael Kleinemeier, membres du directoire de SAP. Dans le cadre du Digital Leads Summit, le deuxi\u00e8me jour, trois sessions interactives sur le th\u00e8me principal de la num\u00e9risation attendent les visiteurs - avec la participation de directeurs techniques de DSAG, d'experts SAP et d'autres pionniers de l'informatique.<\/p>","protected":false},"excerpt":{"rendered":"

Comment les entreprises se positionnent-elles correctement pour profiter d'avantages concurrentiels lors de la transition vers le monde num\u00e9rique, quelle doit \u00eatre la contribution de DSAG et de SAP \u00e0 cet \u00e9gard, tel sera l'\u00e9tat des lieux qui sera dress\u00e9 dans le cadre du congr\u00e8s annuel.<\/p>","protected":false},"author":38,"featured_media":28382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[161,2,16508],"tags":[366,601,273,1209,73,3227,4461,6391],"coauthors":[19920],"class_list":["post-28380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","category-sap-nachrichten","category-mag-1709","tag-bernd-leukert","tag-digitalisierung","tag-dsag","tag-dsag-jahreskongress","tag-erp","tag-marco-lenck","tag-marketing","tag-michael-kleinemeier","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",400,187,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-768x359.jpg",768,359,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-100x47.jpg",100,47,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-480x225.jpg",480,225,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-640x300.jpg",640,300,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-720x337.jpg",720,337,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-960x449.jpg",960,449,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",600,281,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",600,281,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Wie sich Unternehmen richtig aufstellen, um Wettbewerbsvorteile im \u00dcbergang zur digitalen Welt zu nutzen, was die DSAG und SAP dazu beitragen m\u00fcssen, wird die Bestandsaufnahme im Rahmen des Jahreskongresses zeigen.<\/p>\n","category_list_v2":"Szene<\/a>, Community Nachrichten<\/a>, MAG 17-09<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/28380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=28380"}],"version-history":[{"count":1,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/28380\/revisions"}],"predecessor-version":[{"id":138258,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/28380\/revisions\/138258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/28382"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=28380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=28380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=28380"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=28380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}