En moyenne, seul un CEO sur sept est actif sur Twitter (14 %). Sur le portail de carri\u00e8re LinkedIn, au moins 41 pour cent des patrons ont un compte.<\/p>\n
Ce sont les r\u00e9sultats d'une \u00e9tude men\u00e9e par le r\u00e9seau international de relations publiques ECCO. Pour cette enqu\u00eate, les auteurs de l'\u00e9tude ont analys\u00e9 si les conseils d'administration \u00e9taient eux-m\u00eames actifs sur Twitter et avaient un profil LinkedIn.<\/p>\n
Dans plus de 20 pays, les CEO des 20 plus grandes entreprises cot\u00e9es en bourse ont \u00e9t\u00e9 examin\u00e9s en fonction de leur capitalisation boursi\u00e8re. L'Allemagne se trouve, avec la Russie, \u00e0 la derni\u00e8re place de la comparaison internationale.<\/p>\n
Le seul CEO actif sur Twitter est Bill McDermott de SAP, avec plus de 32.000 followers. Il a \u00e9galement un profil LinkedIn avec plus de 178.000 followers.<\/p>","protected":false},"excerpt":{"rendered":"
Les PDG des plus grandes entreprises mondiales sont peu pr\u00e9sents sur les canaux de m\u00e9dias sociaux.<\/p>","protected":false},"author":38,"featured_media":28120,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,16508],"tags":[187,17251,236,223],"coauthors":[19920],"class_list":["post-28119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1709","tag-bill-mcdermott","tag-ceo","tag-sap","tag-twitter","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",400,169,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-768x325.jpg",768,325,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-100x42.jpg",100,42,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-480x203.jpg",480,203,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-640x271.jpg",640,271,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-720x305.jpg",720,305,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-960x406.jpg",960,406,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",600,254,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",600,254,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"
Vorstandschefs der weltweit gr\u00f6\u00dften Unternehmen sind auf den Social-Media-Kan\u00e4len wenig pr\u00e4sent.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 17-09<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/28119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=28119"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/28119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/28120"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=28119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=28119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=28119"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=28119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}