{"id":27119,"date":"2016-06-01T01:52:12","date_gmt":"2016-05-31T23:52:12","guid":{"rendered":"http:\/\/e3mag.com\/?p=27119"},"modified":"2022-05-01T08:55:05","modified_gmt":"2022-05-01T06:55:05","slug":"saps-reseau-de-medias-en-ligne","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/saps-online-media-netzwerk\/","title":{"rendered":"Le r\u00e9seau de m\u00e9dias en ligne de SAP"},"content":{"rendered":"<p>SAP XM doit simplifier les processus num\u00e9riques actuellement complexes et confus dans le domaine de l'achat m\u00e9dia. Le lien direct entre les marques et le commerce de d\u00e9tail, les d\u00e9penses publicitaires avec l'inventaire ou la facturation avec l'encaissement des paiements doivent devenir \u00e0 l'avenir des \u00e9l\u00e9ments centraux de l'activit\u00e9 m\u00e9dia. <a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Saps r\u00e9seau multim\u00e9dia en ligne\" class=\"aligncenter size-full wp-image-27120\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst.jpg\" alt=\"Wolfgang Faisst\" width=\"910\" height=\"390\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst.jpg 910w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst-768x329.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst-100x43.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst-480x206.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst-640x274.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst-720x309.jpg 720w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a><\/p>\n<p>Gr\u00e2ce \u00e0 l'interaction transparente entre la technologie publicitaire et la technologie marketing, SAP affirme vouloir aider les entreprises \u00e0 atteindre leurs objectifs.<\/p>\n<p>En mettant directement en relation les annonceurs et les \u00e9diteurs, le processus traditionnel d'achat m\u00e9dia est raccourci et simplifi\u00e9.<\/p>","protected":false},"excerpt":{"rendered":"<p>SAP veut s'imposer sur le march\u00e9 de la publicit\u00e9 num\u00e9rique avec son r\u00e9seau int\u00e9gr\u00e9 de m\u00e9dias en ligne Exchange Media (XM) bas\u00e9 sur Hana.<\/p>","protected":false},"author":38,"featured_media":27121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,1608],"tags":[236],"coauthors":[19920],"class_list":["post-27119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag1606","tag-sap","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",400,194,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-768x373.jpg",768,373,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-100x49.jpg",100,49,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-480x233.jpg",480,233,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-640x311.jpg",640,311,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-720x350.jpg",720,350,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-960x467.jpg",960,467,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",18,9,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",600,292,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",600,292,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>SAP will mit dem Hana-basierenden integrierten Online-Media-Netzwerk Exchange Media (XM) im digitalen Werbemarkt mitmischen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/fr\/category\/sap-nachrichten\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/category\/mag1606\/\" rel=\"category tag\">MAG 16-06<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 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