D\u00e9j\u00e0 dans les ann\u00e9es 90, alors que le terme \"num\u00e9risation\" n'\u00e9tait m\u00eame pas encore discut\u00e9, le secteur des transports a apport\u00e9 des innovations telles que
\nz. Par exemple, les billets d'avion \u00e9lectroniques.<\/p>\n
Aujourd'hui encore, selon une \u00e9tude Horv\u00e1th-&-Partners, la num\u00e9risation fait partie des trois th\u00e8mes les plus importants pour les top managers de la branche.<\/p>\n
Il est donc d'autant plus surprenant qu'une grande partie de ces entreprises ne concentrent jusqu'\u00e0 pr\u00e9sent leurs projets de num\u00e9risation que sur l'optimisation \u00e0 court terme de certaines activit\u00e9s. De ce fait, un grand potentiel reste inexploit\u00e9.<\/p>\n
Les r\u00e9sultats de l'\u00e9tude indiquent quatre points de d\u00e9part pour exploiter pleinement les possibilit\u00e9s num\u00e9riques : l'acc\u00e8s direct au client, l'analyse pr\u00e9dictive des donn\u00e9es, l'automatisation et la mise en r\u00e9seau.<\/p>\n
Les entreprises veulent utiliser la num\u00e9risation pour s'am\u00e9liorer dans deux directions. D'une part, elles pr\u00e9voient d'optimiser la prospection du march\u00e9, par exemple en personnalisant les produits et en anticipant les besoins des clients gr\u00e2ce \u00e0 des analyses pr\u00e9dictives.<\/p>\n
D'autre part, les processus num\u00e9ris\u00e9s doivent accro\u00eetre l'efficacit\u00e9 en augmentant la vitesse et la flexibilit\u00e9 et en cr\u00e9ant de meilleures bases de d\u00e9cision. Plus de 70% d'entre eux attendent des avantages concrets de ces deux \u00e9volutions pour leur entreprise.<\/p>","protected":false},"excerpt":{"rendered":"
Les entreprises de transport, de voyage et de logistique ont longtemps \u00e9t\u00e9 consid\u00e9r\u00e9es comme des pr\u00e9curseurs de la num\u00e9risation. Mais actuellement, aucun fil conducteur n'est visible dans le secteur.<\/p>","protected":false},"author":38,"featured_media":26220,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,1609],"tags":[145,917,601,988],"coauthors":[19920],"class_list":["post-26219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag1607","tag-automatisierung","tag-datenanalyse","tag-digitalisierung","tag-vernetzung","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",1000,443,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",400,177,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-768x340.jpg",768,340,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",1000,443,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-100x44.jpg",100,44,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-480x213.jpg",480,213,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-640x284.jpg",640,284,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-720x319.jpg",720,319,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-960x425.jpg",960,425,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",1000,443,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",1000,443,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",1000,443,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",1000,443,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",1000,443,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",1000,443,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",1000,443,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",1000,443,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",600,266,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",600,266,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"
Die Transport-, Travel- und Logistikunternehmen galten lange Zeit als Vorreiter der Digitalisierung. Derzeit ist aber kein roter Faden in der Branche erkennbar.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 16-07<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/26219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=26219"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/26219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/26220"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=26219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=26219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=26219"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=26219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}