{"id":26192,"date":"2016-07-01T16:25:21","date_gmt":"2016-07-01T14:25:21","guid":{"rendered":"http:\/\/e3mag.com\/?p=26192"},"modified":"2022-05-01T08:50:05","modified_gmt":"2022-05-01T06:50:05","slug":"element-decisif-de-la-creation-de-valeur","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/element-decisif-de-la-creation-de-valeur\/","title":{"rendered":"Un \u00e9l\u00e9ment d\u00e9cisif de la cr\u00e9ation de valeur"},"content":{"rendered":"<p>Les administrations publiques sont nettement moins ouvertes au big data que les entreprises. En Allemagne, 35 % des entreprises utilisent d\u00e9j\u00e0 des analyses de big data. Il y a deux ans, elles n'\u00e9taient que 23 pour cent.<\/p>\n<p>Dans l'enqu\u00eate, quatre entreprises sur cinq indiquent que les d\u00e9cisions pertinentes sont de plus en plus bas\u00e9es sur des connaissances issues de l'analyse des donn\u00e9es.<\/p>\n<p>69 pour cent affirment que les analyses de donn\u00e9es sont un \u00e9l\u00e9ment de plus en plus d\u00e9cisif pour leur cr\u00e9ation de valeur. Dans 85 pour cent des entreprises, les analyses de donn\u00e9es sont utilis\u00e9es dans la planification de la production ou le d\u00e9roulement des projets.<\/p>\n<p>Dans le marketing, 69 % utilisent des \u00e9valuations de donn\u00e9es pour l'analyse des clients. Un domaine d'application important est celui des finances et du contr\u00f4le de gestion : 91 % utilisent des analyses de donn\u00e9es dans la gestion des risques, c'est-\u00e0-dire pour identifier et \u00e9valuer les \u00e9volutions potentiellement pr\u00e9judiciables \u00e0 l'entreprise.<\/p>\n<p>Les principaux obstacles \u00e0 l'utilisation des Big Data sont les pr\u00e9occupations juridiques et de s\u00e9curit\u00e9 ainsi que le manque de ressources. 60 % d'entre eux h\u00e9sitent \u00e0 confier leurs propres donn\u00e9es \u00e0 un prestataire de services externe \u00e0 des fins d'analyse. <a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Axel-Pols.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Un \u00e9l\u00e9ment d\u00e9cisif de la cr\u00e9ation de valeur\" class=\"aligncenter size-full wp-image-26193\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Axel-Pols.jpg\" alt=\"Axel Pols\" width=\"1000\" height=\"508\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Axel-Pols.jpg 1000w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Axel-Pols-768x390.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Axel-Pols-100x51.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Axel-Pols-480x244.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Axel-Pols-640x325.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Axel-Pols-720x366.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Axel-Pols-960x488.jpg 960w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>De plus en plus d'entreprises allemandes prennent des d\u00e9cisions sur la base d'analyses de donn\u00e9es - ce que confirme \u00e9galement un sondage repr\u00e9sentatif r\u00e9alis\u00e9 par Bitkom Research pour le compte de KPMG.<\/p>","protected":false},"author":38,"featured_media":26195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,1609],"tags":[259,210,606,5077,3656],"coauthors":[19920],"class_list":["post-26192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag1607","tag-analyse","tag-big-data","tag-daten","tag-datenanalysen","tag-wertschoepfung","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",1000,512,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",400,205,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-768x393.jpg",768,393,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",1000,512,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-100x51.jpg",100,51,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-480x246.jpg",480,246,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-640x328.jpg",640,328,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-720x369.jpg",720,369,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-960x492.jpg",960,492,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",1000,512,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",1000,512,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",1000,512,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",1000,512,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",1000,512,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",18,9,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",1000,512,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",1000,512,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",1000,512,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",600,307,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",600,307,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Immer mehr deutsche Unternehmen treffen Entscheidungen auf Basis von Datenanalysen \u2013 das best\u00e4tigt auch eine repr\u00e4sentative Umfrage von Bitkom Research im Auftrag von KPMG.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/fr\/categorie\/sap-nouvelles\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/categorie\/mag1607\/\" rel=\"category tag\">MAG 16-07<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/26192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=26192"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/26192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/26195"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=26192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=26192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=26192"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=26192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}