D\u00e9velopp\u00e9e par Cittadino Digital, une entreprise li\u00e9e \u00e0 Tank & Rast et sp\u00e9cialis\u00e9e dans les projets de m\u00e9dias num\u00e9riques, l'application MoovOn offre aux personnes mobiles des services actualis\u00e9s et une valeur ajout\u00e9e claire pendant leur voyage.<\/p>\n
Fid\u00e8les \u00e0 la devise \"En route, \u00e7a vaut le coup\", les utilisateurs de l'application MoovOn re\u00e7oivent des MoovCoins pour les kilom\u00e8tres parcourus, ind\u00e9pendamment du moyen de transport utilis\u00e9 et du mode de d\u00e9placement.<\/p>\n
Les MoovCoins sont collect\u00e9s et peuvent ensuite \u00eatre \u00e9chang\u00e9s contre des primes attrayantes aupr\u00e8s de diff\u00e9rents partenaires de primes. L'application est reli\u00e9e \u00e0 la plateforme SAP Exchange Media (SAP XM), qui repose sur la SAP Cloud Platform.<\/p>\n
La num\u00e9risation du marketing dans le cadre de la transformation num\u00e9rique pose des d\u00e9fis technologiques et organisationnels aux entreprises. D'une part, des coop\u00e9rations entre partenaires innovants sur un pied d'\u00e9galit\u00e9 sont n\u00e9cessaires pour relever ces d\u00e9fis.<\/p>\n
Parall\u00e8lement, les syst\u00e8mes informatiques qui permettent de traiter en temps r\u00e9el de grandes quantit\u00e9s de donn\u00e9es provenant de diff\u00e9rentes sources internes et externes et de les analyser en fonction du contexte sont une condition sine qua non de la transformation num\u00e9rique.<\/p>\n
Pour le Chief Marketing Officer, il est indispensable de disposer d'informations contextuelles en temps r\u00e9el afin de pouvoir communiquer le bon message au bon moment, au bon destinataire et par le bon canal. C'est exactement ce que doit faire un marketing num\u00e9rique \u00e0 la pointe du progr\u00e8s.<\/p>\n
\"Pour les entreprises, il est essentiel de comprendre pleinement les clients et leurs besoins. Le service marketing peut utiliser cette connaissance pour s'adresser pr\u00e9cis\u00e9ment au destinataire. La coop\u00e9ration \u00e9troite entre le CMO et le CIO est extr\u00eamement importante et constitue un facteur de r\u00e9ussite d\u00e9terminant.<\/p>\n
SAP est pour nous un partenaire central qui, gr\u00e2ce \u00e0 sa force d'innovation et \u00e0 un portefeuille de produits d'avenir, nous aide \u00e0 faire progresser la transformation num\u00e9rique et \u00e0 atteindre nos objectifs de num\u00e9risation\".<\/p>\n
explique Gerhard G\u00f6ttert, CIO chez Tank & Rast et directeur de Cittadino Digital.<\/p>\n
Avec SAP Cloud Platform, S\/4 Hana, Hybris Marketing et SAP XM, SAP met \u00e0 disposition une infrastructure compl\u00e8te qui soutient les entreprises de mani\u00e8re optimale dans ce domaine. En janvier, SAP a en outre regroup\u00e9 son portefeuille IoT sous la marque SAP Leonardo.<\/p>\n
SAP Leonardo regroupe les applications de big data et la connectivit\u00e9 en une offre group\u00e9e intersectorielle avec des sc\u00e9narios d'application pour les produits, les \u00e9quipements et les infrastructures connect\u00e9s, jusqu'aux parcs de v\u00e9hicules, aux march\u00e9s et aux personnes.<\/p>","protected":false},"excerpt":{"rendered":"
Autobahn Tank & Rast et SAP intensifient leur coop\u00e9ration de longue date en mati\u00e8re d'innovation. La collaboration portera \u00e0 l'avenir sur le marketing num\u00e9rique et le big data, la publicit\u00e9 programmatique en ligne, les services bas\u00e9s sur la localisation et l'IoT.<\/p>","protected":false},"author":38,"featured_media":25483,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,15175],"tags":[601,236,6448],"coauthors":[19920],"class_list":["post-25482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1707","tag-digitalisierung","tag-sap","tag-sap-cloud-platform","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193.jpg",1000,463,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193.jpg",400,185,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193-768x356.jpg",768,356,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193.jpg",1000,463,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193-100x46.jpg",100,46,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193-480x222.jpg",480,222,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193-640x296.jpg",640,296,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193-720x333.jpg",720,333,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193-960x444.jpg",960,444,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193.jpg",1000,463,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193.jpg",1000,463,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193.jpg",1000,463,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193.jpg",1000,463,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193.jpg",1000,463,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193.jpg",1000,463,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193.jpg",1000,463,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193.jpg",1000,463,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193.jpg",600,278,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193.jpg",600,278,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_562662193-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"
Autobahn Tank & Rast und SAP intensivieren ihre langj\u00e4hrige Innovationskooperation. Die Zusammenarbeit umfasst zuk\u00fcnftig die Bereiche Digital- und Big-Data-Marketing, programmatische Onlinewerbung, standortbezogene Dienste sowie IoT.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 17-07<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/25482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=25482"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/25482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/25483"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=25482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=25482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=25482"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=25482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}