{"id":23506,"date":"2016-09-01T13:38:25","date_gmt":"2016-09-01T11:38:25","guid":{"rendered":"http:\/\/e3mag.com\/?p=23506"},"modified":"2024-01-19T14:53:10","modified_gmt":"2024-01-19T13:53:10","slug":"comment-reussir-la-numerisation","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/comment-reussir-la-numerisation\/","title":{"rendered":"Comment r\u00e9ussir la num\u00e9risation ?"},"content":{"rendered":"<p>Le congr\u00e8s d\u00e9butera par une allocution de Marco Lenck. Le pr\u00e9sident du conseil d'administration souhaite pr\u00e9senter les perspectives d'avenir qui s'offrent aux entreprises utilisatrices de SAP.<\/p>\n<p>Bernd Leukert, membre du conseil d'administration de SAP, montre comment SAP peut aider ses clients \u00e0 concilier des environnements syst\u00e8me stables et \u00e9tablis de longue date avec des innovations individuelles et disruptives.<\/p>\n<p>La keynote client de Vision Lasertechnik offre un aper\u00e7u exclusif de la pratique. Philipp Becker, directeur commercial et fond\u00e9 de pouvoir, fera un expos\u00e9 sur la transformation num\u00e9rique dans la construction m\u00e9canique classique et sur la mani\u00e8re dont cette entreprise de taille moyenne a r\u00e9ussi \u00e0 concr\u00e9tiser sa vision d'une usine intelligente, y compris la connexion au syst\u00e8me SAP et l'int\u00e9gration de l'intelligence artificielle.<\/p>\n<p>La deuxi\u00e8me journ\u00e9e du congr\u00e8s d\u00e9butera par une keynote des directeurs techniques de DSAG Gerhard G\u00f6ttert, Andreas Oczko, Hans-Achim Quitmann et Otto Schell sur les d\u00e9fis de la transformation des entreprises ainsi que sur les opportunit\u00e9s et les approches qui y sont li\u00e9es.<\/p>\n<p>Le sujet est alors abord\u00e9 sous l'angle de la technologie, des processus commerciaux et des applications, ainsi que sous l'angle commercial et social.<\/p>\n<p>Michael Kleinemeier, membre du conseil d'administration de SAP pour le secteur Digital Business Services, montre comment la transformation num\u00e9rique peut \u00eatre rendue possible dans les entreprises - de l'id\u00e9e jusqu'\u00e0 l'activit\u00e9 r\u00e9elle.<\/p>\n<p>La troisi\u00e8me et derni\u00e8re journ\u00e9e du congr\u00e8s d\u00e9butera par des sessions th\u00e9matiques sur les applications &amp; processus les plus divers, les branches et les technologies, ainsi que par des pr\u00e9sentations et des t\u00e9moignages du domaine Service &amp; Support.<\/p>\n<p>Hartmut Thomsen, directeur g\u00e9n\u00e9ral de SAP Allemagne, et Rolf Schumann, Chief Technology Officer et responsable du secteur de l'innovation EMEA, montrent \u00e0 quel point le chemin vers la num\u00e9risation peut \u00eatre effectivement simple et comment les clients SAP peuvent le ma\u00eetriser avec succ\u00e8s.<\/p>\n<p>La keynote de cl\u00f4ture du futuriste et humaniste Gerd Leonhard, intitul\u00e9e \"Les cinq prochaines ann\u00e9es apporteront plus de changements que les 50 derni\u00e8res\", mettra en lumi\u00e8re notre monde et nos affaires en 2021 ainsi que les possibilit\u00e9s et les d\u00e9fis qui en d\u00e9coulent.<\/p>\n<h3>Marketing num\u00e9rique<\/h3>\n<p>Un apr\u00e8s-midi entier sera consacr\u00e9 au marketing num\u00e9rique lors du congr\u00e8s annuel du 21 septembre 2016. L'ordre du jour comprendra des conf\u00e9rences sur le th\u00e8me de la num\u00e9risation.<\/p>\n<p>Qu'il s'agisse de tendances et de d\u00e9veloppements, d'exp\u00e9riences concr\u00e8tes avec une plateforme de marketing cross-m\u00e9dia ou de marketing de la prochaine g\u00e9n\u00e9ration \u00e0 toucher au moyen d'une d\u00e9monstration interactive en direct. Un autre cr\u00e9neau sera consacr\u00e9 \u00e0 SAP Exchange Media ainsi qu'aux exp\u00e9riences pratiques et aux meilleures pratiques pour les PME.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sous la devise \"Transformation des entreprises \u00e0 partir de la prise de courant ?\", la DSAG se penche sur les d\u00e9fis qui accompagnent la transformation des processus d'entreprise.<\/p>","protected":false},"author":38,"featured_media":23507,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[161,2,1610],"tags":[366,14553,600,601,94,796,626,3227,236],"coauthors":[19920],"class_list":["post-23506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","category-sap-nachrichten","category-mag1609","tag-bernd-leukert","tag-business-transformation","tag-digitale-transformation","tag-digitalisierung","tag-emea","tag-keynote","tag-kuenstliche-intelligenz","tag-marco-lenck","tag-sap","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong.jpg",1000,417,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong.jpg",400,167,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong-768x320.jpg",768,320,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong.jpg",1000,417,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong-100x42.jpg",100,42,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong-480x200.jpg",480,200,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong-640x267.jpg",640,267,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong-720x300.jpg",720,300,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong-960x400.jpg",960,400,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong.jpg",1000,417,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong.jpg",1000,417,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong.jpg",1000,417,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong.jpg",1000,417,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong.jpg",1000,417,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong.jpg",1000,417,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong.jpg",1000,417,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong.jpg",1000,417,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong.jpg",600,250,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong.jpg",600,250,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/06\/DSAG-Jahreskong-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Unter dem Motto \u201eBusiness Transformation aus der Steckdose?\u201c stellt sich die DSAG den Herausforderungen, die mit der Transformation von Gesch\u00e4ftsprozessen einhergehen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/fr\/categorie\/scene\/\" rel=\"category tag\">Szene<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/categorie\/sap-nouvelles\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/categorie\/mag1609\/\" rel=\"category tag\">MAG 16-09<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"1 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/23506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=23506"}],"version-history":[{"count":1,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/23506\/revisions"}],"predecessor-version":[{"id":138217,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/23506\/revisions\/138217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/23507"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=23506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=23506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=23506"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=23506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}