{"id":217,"date":"2013-06-22T08:52:48","date_gmt":"2013-06-22T06:52:48","guid":{"rendered":"http:\/\/e3mag.com\/?p=217"},"modified":"2019-04-01T10:57:18","modified_gmt":"2019-04-01T08:57:18","slug":"se-demarquer-dans-les-applications-mobiles","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/se-demarquer-dans-les-applications-mobiles\/","title":{"rendered":"Les apps mobiles, un atout"},"content":{"rendered":"<p>Salesforce Platform Mobile Services doit ouvrir la voie au d\u00e9veloppement de services mobiles d'entreprise. <span id=\"urn:local-text-annotation-fln0i02bn4pkrv4vet3evtkm9ssxeqgr\" class=\"textannotation disambiguated wl-thing\">Apps<\/span> de l'entreprise. Outre les outils de d\u00e9veloppement, Salesforce.com offre un support pour les analyses ainsi qu'un contr\u00f4le d'acc\u00e8s s\u00e9curis\u00e9 (Single-Sign-on bas\u00e9 sur Salesforce Identity).<\/p>\n<p>Dans le cadre de son offre de services mobiles, Salesforce.com lance un nouveau kit de d\u00e9veloppement logiciel mobile (annonc\u00e9 pour juin). Sous le nom de Developer Mobile Packs, la soci\u00e9t\u00e9 lance un ensemble \u00e9tendu de <span id=\"urn:local-text-annotation-i0w1f43a2r8wqjv1w2w3m0d4d1u591cv\" class=\"textannotation disambiguated wl-thing\">Open-Source<\/span>(c'est-\u00e0-dire les frameworks JavaScript courants), qui permettent aux d\u00e9veloppeurs de cr\u00e9er des applications mobiles dans des environnements de bureau. <span id=\"urn:local-text-annotation-fxbz2yr6afb2e1ho4ul1cdqwx4fw7q76\" class=\"textannotation disambiguated wl-thing\">Temps r\u00e9el<\/span> sur Salesforce.com-<span id=\"urn:local-text-annotation-lo8qqtfkkv8sstpmrbaiey1m9nl6ydqi\" class=\"textannotation disambiguated wl-thing\">Donn\u00e9es<\/span> \u00e0 l'aide d'un logiciel.<\/p>\n<h3>Avantages et diff\u00e9renciation<\/h3>\n<p>Nous pensons que l'int\u00e9gration et l'acc\u00e8s \u00e0 Salesforce.com-<span id=\"urn:local-text-annotation-dbjb61zs3irhrh0oh55tocd2y3tlwjkc\" class=\"textannotation disambiguated wl-thing\">Donn\u00e9es<\/span> dans <span id=\"urn:local-text-annotation-t0bdi63fbs0ckfeofalhk9fjuupzsuyu\" class=\"textannotation disambiguated wl-thing\">Temps r\u00e9el<\/span> sont une proposition de valeur centrale et un \u00e9l\u00e9ment de diff\u00e9renciation strat\u00e9gique pour se distinguer d'autres entreprises \u00e9mergentes. <span id=\"urn:local-text-annotation-lmj9dxiazgm8lqnmifbv04qc4f0zqr43\" class=\"textannotation disambiguated wl-thing\">Environnements de d\u00e9veloppement<\/span> mobile <span id=\"urn:local-text-annotation-54vry5fby6fgp20aebh0lrp1kahn25e6\" class=\"textannotation disambiguated wl-thing\">Applications<\/span> comme de <span id=\"urn:local-text-annotation-hzc5lmfvn26z27x2n9wskooxdrv35at8\" class=\"textannotation disambiguated wl-organization\">IBM<\/span>, <span id=\"urn:local-text-annotation-yw32g0nv5wh2chqgskw18h7pkglv2aec\" class=\"textannotation disambiguated wl-person\">SAP<\/span>, <span id=\"urn:local-text-annotation-e60gc9rh4wjui3jbul0k6ivu43b9lkno\" class=\"textannotation disambiguated wl-organization\">Oracle<\/span> de d\u00e9limiter les zones.<\/p>\n<p>L'\u00e9cosyst\u00e8me et l'environnement entourant l'AppExchange-<span id=\"urn:local-text-annotation-vkwon3rty7tuekui73okz3t2j0qwj9cz\" class=\"textannotation disambiguated wl-thing\">Plate-forme<\/span> ont donn\u00e9 \u00e0 Salesforce.com un solide avantage concurrentiel. Le site <span id=\"urn:local-text-annotation-y54opzbrb0m8s6pgy76lik0ajjh0y2oo\" class=\"textannotation disambiguated wl-thing\">Entreprise<\/span> dispose d\u00e9j\u00e0 d'un environnement vivant d'ISV et de d\u00e9veloppeurs qui <span id=\"urn:local-text-annotation-bmss1hevo6dlw1duh4c68y9ogca5uzg2\" class=\"textannotation disambiguated wl-thing\">Plate-forme<\/span> utiliser.<\/p>\n<p>Jusqu'\u00e0 pr\u00e9sent, la plateforme Salesforce-<span id=\"urn:local-text-annotation-suk4w7t99k9572kl852blgmadp7b1w7s\" class=\"textannotation disambiguated wl-thing\">Plate-forme<\/span> plus de trois millions de customs <span id=\"urn:local-text-annotation-l18yhpmizdf91q50xg07fenx2lm8tblg\" class=\"textannotation disambiguated wl-thing\">Apps<\/span> Un nombre consid\u00e9rable, quel que soit le niveau de d\u00e9tail des fonctionnalit\u00e9s sp\u00e9cifiques \u00e0 l'entreprise.<\/p>\n<p>Cela est d'autant plus important que les services de Salesforce-<span id=\"urn:local-text-annotation-xrxcd8s1fsmb39hs1mbjyrengpqevw2v\" class=\"textannotation disambiguated wl-thing\">App<\/span>-<span id=\"urn:local-text-annotation-6l0l4fihw2m4z37jh9bsrcwh42x5jdis\" class=\"textannotation disambiguated wl-thing\">Environnement de d\u00e9veloppement<\/span> de la <span id=\"urn:local-text-annotation-rwvb9j9ah72zltqiz67ou2y5gud55mq5\" class=\"textannotation disambiguated wl-thing\">Cloud<\/span> ce qui constitue un avantage suppl\u00e9mentaire par rapport aux autres SDK mobiles pour entreprises.<\/p>\n<h3>Placement dans le portefeuille<\/h3>\n<p>La soci\u00e9t\u00e9 Salesforce-<span id=\"urn:local-text-annotation-5xicd0urejh7i9fnh76gxbdvkxk97mz6\" class=\"textannotation disambiguated wl-thing\">Plate-forme<\/span> n'est pas monolithique <span id=\"urn:local-text-annotation-6k2ydvb9spcdm43ins88lepiiyxrxc0a\" class=\"textannotation disambiguated wl-thing\">Plate-forme<\/span>mais se compose de diff\u00e9rentes branches telles que force.com, Heroku, database.com, AppExchange et autres. Salesforce Platform Mobile Services sera une extension de force.com.<\/p>\n<p>L'accent mis sur <span id=\"urn:local-text-annotation-us230bxud18lmvv9a65tgpc0s9v6xtfg\" class=\"textannotation disambiguated wl-thing\">Source ouverte<\/span> a signal\u00e9 que Salesforce.com pourrait commencer \u00e0 se s\u00e9parer d'Apex, son propre service de gestion de contenu. <span id=\"urn:local-text-annotation-em6vfmzcvbvazynmg9qozjbpfh5v0yhr\" class=\"textannotation disambiguated wl-thing\">Java<\/span>-\u00e0 un syst\u00e8me plus ouvert. <span id=\"urn:local-text-annotation-tt9yvaktbuqqa3ugxinoqp4gf52vwe7i\" class=\"textannotation disambiguated wl-thing\">Java<\/span>-dans des environnements de type Open Source. L'activit\u00e9 de d\u00e9veloppement observ\u00e9e sur Heroku pourrait favoriser le passage futur \u00e0 Open <span id=\"urn:local-text-annotation-xth6jpu4nodtzik4ow492pgus2z304xu\" class=\"textannotation disambiguated wl-thing\">Java<\/span> pour force.com.<\/p>\n<p>Sur les trois millions d'utilisateurs de Salesforce.com \u00e0 ce jour, plus de la moiti\u00e9 sont des femmes.<span id=\"urn:local-text-annotation-rsflh437qfe6fita77hlftyyq7es50e4\" class=\"textannotation disambiguated wl-thing\">Plateformes<\/span> d\u00e9velopp\u00e9 <span id=\"urn:local-text-annotation-mc3ez9uc7accnf1fros8o7tb27qen0gk\" class=\"textannotation disambiguated wl-thing\">Apps<\/span> 2,7 millions ont \u00e9t\u00e9 d\u00e9velopp\u00e9s sur Heroku et 360.000 sur force.com. Ainsi, \u00e0 long terme, Open <span id=\"urn:local-text-annotation-99fqcnvv24bsqvo07w2acv16lg4ul85l\" class=\"textannotation disambiguated wl-thing\">Java<\/span> gagner en importance par rapport \u00e0 l'Apex<\/p>\n<h3>Apps mobiles vs. apps traditionnelles<\/h3>\n<p>Il n'est pas facile d'\u00e9valuer la part des <span id=\"urn:local-text-annotation-kyjk29oxmro6p81bg8l8pg89s8v8idog\" class=\"textannotation disambiguated wl-thing\">Apps<\/span> aux trois millions d'utilisateurs de Salesforce.com.<span id=\"urn:local-text-annotation-hwgp2oxgrqabtcb8q018x1wpios09nz5\" class=\"textannotation disambiguated wl-thing\">Plateformes<\/span> d\u00e9velopp\u00e9s pour les clients <span id=\"urn:local-text-annotation-bier33mu1kqi9vct0x21lnj11zwiigtj\" class=\"textannotation disambiguated wl-thing\">Apps<\/span> de d\u00e9terminer le march\u00e9. Jusqu'\u00e0 pr\u00e9sent, Salesforce.com a consid\u00e9r\u00e9 ce march\u00e9 de mani\u00e8re globale, entre autres parce que de nombreux <span id=\"urn:local-text-annotation-y49l4hkb49plr17i3po1atd7mw6tvpov\" class=\"textannotation disambiguated wl-thing\">Apps<\/span> sont con\u00e7us pour des appareils multiples ou des environnements universels.<\/p>\n<p>L'offre de services mobiles doit aider Salesforce \u00e0 acc\u00e9l\u00e9rer le d\u00e9veloppement des applications mobiles et traditionnelles. <span id=\"urn:local-text-annotation-lvqlv64645x4a79n9a4te32y0zebq28c\" class=\"textannotation disambiguated wl-thing\">Applications<\/span> de se distinguer l'un de l'autre, car les deux types d'applications seront de plus en plus diff\u00e9rents.<\/p>\n<h3>Fixation des prix<\/h3>\n<p>La Salesforce Platform Mobile Services n'en est qu'\u00e0 ses d\u00e9buts et tous les param\u00e8tres ne sont pas encore d\u00e9finis. Des questions int\u00e9ressantes sont par exemple de savoir comment et si le <span id=\"urn:local-text-annotation-qkn5akhehpgwk657mxy2nl9k4xfqvqhb\" class=\"textannotation disambiguated wl-thing\">Entreprise<\/span> le d\u00e9veloppement de mobiles <span id=\"urn:local-text-annotation-ltw8s724lytttwuji8xdlafr2phqhl6m\" class=\"textannotation disambiguated wl-thing\">Apps<\/span> (par exemple, le d\u00e9veloppement payant de <span id=\"urn:local-text-annotation-gknjz20p0nv2m43lwbhketla550scv7j\" class=\"textannotation disambiguated wl-thing\">Apps<\/span> comme dans l'environnement PaaS de Heroku) et quelles sont les opportunit\u00e9s de revenus pour Salesforce.com gr\u00e2ce aux services mobiles (par exemple, les co\u00fbts de d\u00e9veloppement et d'int\u00e9gration, d'h\u00e9bergement et de s\u00e9curit\u00e9 des services mobiles, les co\u00fbts de maintenance, les co\u00fbts d'exploitation et les co\u00fbts de maintenance). <span id=\"urn:local-text-annotation-1yziwmvxhjyca8k2e8lrg5zkhxg66ul1\" class=\"textannotation disambiguated wl-thing\">Apps<\/span>\/gestion).<\/p>\n<h3>Canal &amp; Services<\/h3>\n<p>Pour gagner du terrain sur le march\u00e9 du conseil et de l'int\u00e9gration, Salesforce.com pr\u00e9voit de soutenir le lancement des services mobiles par un programme de formation d\u00e9di\u00e9 au channel.<\/p>\n<p>Quelques-uns des plus grands noms de l'informatique d\u00e9cisionnelle, comme Accenture, sont d\u00e9j\u00e0 \u00e0 bord, <span id=\"urn:local-text-annotation-biv5u38linpy2wz8iko4e9g2prqwfmrm\" class=\"textannotation disambiguated wl-organization\">Capgemini<\/span> et Deloitte. Avec ces partenaires, Salesforce ne devrait avoir aucun probl\u00e8me \u00e0 d\u00e9velopper ses applications mobiles. <span id=\"urn:local-text-annotation-a1x9somosysytx7bhlr89bvfw5ojzs35\" class=\"textannotation disambiguated wl-thing\">Apps<\/span> aupr\u00e8s des grandes entreprises.<\/p>\n<p>En outre, en raison de la pr\u00e9sence mondiale de ces fournisseurs, on peut s'attendre \u00e0 ce que toutes les r\u00e9gions concern\u00e9es puissent \u00eatre atteintes.<\/p>\n<p><em>George Mironescu, analyste senior chez PAC, travaille depuis une dizaine d'ann\u00e9es pour la soci\u00e9t\u00e9 d'analyse de march\u00e9 et de conseil. En 2011, il a d\u00e9m\u00e9nag\u00e9 \u00e0 Londres, apr\u00e8s avoir g\u00e9r\u00e9 le march\u00e9 d'Europe de l'Est depuis Bucarest. Il s'int\u00e9resse notamment aux entreprises <span id=\"urn:local-text-annotation-1cn1v8d3qvccaua74dcsdneeewqw1fnm\" class=\"textannotation disambiguated wl-thing\">Application<\/span> Logiciel, <span id=\"urn:local-text-annotation-n86hm5xrygpn5e1nchramh91n5j9qjrj\" class=\"textannotation disambiguated wl-thing\">Cloud<\/span> et Mobility ainsi que <span id=\"urn:local-text-annotation-beh9knzuelvrl9mxyi732362fiwubc92\" class=\"textannotation disambiguated wl-thing\">Application<\/span> Services, conseil et int\u00e9gration de syst\u00e8mes.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Salesforce.com a pr\u00e9sent\u00e9 d\u00e9but avril la Salesforce Platform Mobile Services, avec laquelle l'entreprise entend prendre sa part du march\u00e9 en pleine croissance du d\u00e9veloppement d'applications mobiles.<\/p>","protected":false},"author":8,"featured_media":1628,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[161,1476],"tags":[90,92,89,55,48],"coauthors":[24265],"class_list":["post-217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","category-mag1307","tag-apps","tag-java","tag-mobil","tag-pac","tag-salesforce","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773.jpg",1000,439,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773.jpg",400,176,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773-768x337.jpg",768,337,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773.jpg",1000,439,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773-100x44.jpg",100,44,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773-480x211.jpg",480,211,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773-640x281.jpg",640,281,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773-720x316.jpg",720,316,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773-960x421.jpg",960,421,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773.jpg",1000,439,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773.jpg",1000,439,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773.jpg",1000,439,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773.jpg",1000,439,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773.jpg",1000,439,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773.jpg",1000,439,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773.jpg",1000,439,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773.jpg",1000,439,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773.jpg",600,263,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773.jpg",600,263,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/06\/shutterstock_371360773-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Salesforce.com stellte Anfang April die Salesforce Platform Mobile Services vor, mit der sich das Unternehmen seinen Anteil am Wachstumsmarkt der Entwicklung mobiler Anwendungen sichern will.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/fr\/categorie\/scene\/\" rel=\"category tag\">Szene<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/categorie\/mag1307\/\" rel=\"category tag\">MAG 13-07<\/a>","author_info_v2":{"name":"George Mironescu, PAC","url":"https:\/\/e3mag.com\/fr\/author\/george-mironescu\/"},"comments_num_v2":"0 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