{"id":166255,"date":"2026-09-28T15:10:38","date_gmt":"2026-09-28T13:10:38","guid":{"rendered":"https:\/\/e3mag.com\/?p=166255"},"modified":"2026-09-28T15:10:39","modified_gmt":"2026-09-28T13:10:39","slug":"sap-sales-les-grands-contre-les-petits","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/sap-vertrieb-ist-gross-gegen-klein\/","title":{"rendered":"La force de SAP dans la vente : les grands contre les petits"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><br>Il existe une d\u00e9claration tr\u00e8s ancienne de Werner Brandt, ancien directeur financier de SAP, dans laquelle il explique qu\u2019il n\u2019existe pas deux clients existants de SAP ayant le m\u00eame contrat de licence. C\u2019est une tradition bien ancr\u00e9e au sein du service commercial de SAP que de d\u00e9finir des conditions et des r\u00e8gles propres \u00e0 chaque client existant. M\u00eame \u00e0 l\u2019aube de l\u2019\u00e8re du cloud, SAP n\u2019a pas r\u00e9ussi \u00e0 harmoniser et \u00e0 consolider ses structures contractuelles. Mes amis de table de bistrot racontent de nombreuses anecdotes issues des n\u00e9gociations de licences. Une seule strat\u00e9gie semble toutefois rester constante : les grands clients SAP existants aux noms prestigieux b\u00e9n\u00e9ficient de meilleures conditions. Ils disposent m\u00eame d\u2019un million de cr\u00e9dits BTP qui n\u2019expirent pas en fin d\u2019ann\u00e9e !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Derri\u00e8re les brochures rutilantes et les discours visionnaires de Christian Klein, PDG de SAP, se cache, pour les clients existants de SAP, un tournant historique en mati\u00e8re de licences et de gestion d\u2019entreprise qui, d\u2019une part, initie des modernisations n\u00e9cessaires, mais qui, d\u2019autre part, resserre plus que jamais les cha\u00eenes de la d\u00e9pendance. Un rapide coup d\u2019\u0153il au portefeuille actuel de SAP montre que ce pr\u00e9tendu \u00e9lan vers le cloud et l\u2019\u00e8re de l\u2019IA est en r\u00e9alit\u00e9 marqu\u00e9 par une politique de cloisonnement rigide et des mod\u00e8les de licence et de d\u00e9veloppement complexes. Pour ne pas perdre compl\u00e8tement leur souverainet\u00e9 num\u00e9rique, les clients existants, petits et grands, doivent comprendre en d\u00e9tail les m\u00e9canismes techniques et commerciaux qui se cachent derri\u00e8re les termes \u00ab Clean Core \u00bb, \u00ab API Policy \u00bb, \u00ab ABAP Cloud \u00bb et \u00ab Business Data Cloud \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, pour nous, en tant que grand groupe, la restriction de la libert\u00e9 des d\u00e9veloppeurs se pr\u00e9sente tout autrement que pour bon nombre de mes coll\u00e8gues des PME : pendant des d\u00e9cennies, ABAP a \u00e9t\u00e9 le terrain de jeu des d\u00e9veloppeurs internes et des partenaires. Les modifications \u00ab Z \u00bb permettaient d\u2019intervenir en profondeur dans le code standard. Cette \u00e8re de libert\u00e9 sans limites touche d\u00e9finitivement \u00e0 sa fin dans le cadre du nouveau mod\u00e8le de d\u00e9veloppement ABAP Cloud \u2013 ce qui a \u00e9galement des cons\u00e9quences durables sur notre politique de ressources humaines ! SAP a impos\u00e9 une mesure p\u00e9dagogique baptis\u00e9e \u00ab Clean Core \u00bb. L\u2019objectif premier est sans aucun doute pertinent : s\u00e9parer la logique m\u00e9tier principale des extensions individuelles. Le fait que SAP ne vise pas seulement l\u2019\u00e9l\u00e9gance technique, mais surtout le contr\u00f4le strat\u00e9gique du march\u00e9 dans la mise en \u0153uvre du \u00ab Clean Core \u00bb, s\u2019est r\u00e9v\u00e9l\u00e9 fin avril 2026 avec la publication de la nouvelle politique API de SAP. Sous pr\u00e9texte de minimiser les risques de s\u00e9curit\u00e9 et de garantir la stabilit\u00e9 du syst\u00e8me, SAP a consid\u00e9rablement r\u00e9glement\u00e9 l\u2019acc\u00e8s direct au syst\u00e8me ERP \u2013 mon responsable du CCoE \u00e9tait constern\u00e9 !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Du point de vue des responsables de mon CCoE, cette politique constitue une atteinte directe \u00e0 l'interop\u00e9rabilit\u00e9 et \u00e0 la capacit\u00e9 d'innovation des clients SAP existants. Dans ses clauses en petits caract\u00e8res, cette directive interdit les extractions syst\u00e9matiques de donn\u00e9es en masse vers des entrep\u00f4ts de donn\u00e9es ou des lacs de donn\u00e9es externes, \u00e0 moins que ce cas d\u2019utilisation n\u2019ait \u00e9t\u00e9 explicitement document\u00e9 par SAP. Plus controvers\u00e9 encore : l\u2019utilisation des API est consid\u00e9rablement restreinte pour l\u2019interaction avec des syst\u00e8mes d\u2019IA (semi-)autonomes ou g\u00e9n\u00e9ratifs propos\u00e9s par des tiers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre DSAG s'insurge contre ce diktat : elle met en garde contre des risques consid\u00e9rables pour les processus de bout en bout existants, une destruction insidieuse des mod\u00e8les \u00e9conomiques \u00e9tablis de ses partenaires et des risques financiers incalculables li\u00e9s aux renouvellements de contrats. SAP tente ici de mettre en place un syst\u00e8me ferm\u00e9 afin d\u2019emp\u00eacher le flux direct de donn\u00e9es vers les puissantes plateformes d\u2019IA des hyperscalers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La contrainte commerciale instaur\u00e9e par la politique relative aux API s'int\u00e8gre parfaitement \u00e0 la strat\u00e9gie de SAP en mati\u00e8re de donn\u00e9es. L\u2019ancien produit phare de la gestion des donn\u00e9es, le Data Warehouse Cloud, a \u00e9t\u00e9 remplac\u00e9 par Datasphere, qui fait d\u00e9sormais office de couche s\u00e9mantique au sein de l\u2019ensemble de solutions sup\u00e9rieur baptis\u00e9 Business Data Cloud (SAP BDC). Datasphere est certes cens\u00e9, en tant que \u00ab Business Data Fabric \u00bb, permettre une f\u00e9d\u00e9ration et une virtualisation fluides des donn\u00e9es SAP et non SAP, et met en avant des partenariats avec des acteurs tels que Databricks ou Snowflake. Mais la r\u00e9alit\u00e9 en mati\u00e8re de licences vient ternir ce tableau. Au sein de la communaut\u00e9 SAP mondiale et au sein m\u00eame de notre DSAG, le BDC est raill\u00e9 sous le nom de \u00ab Business Data Complexity \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>noname@e3mag.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Au \u00ab Stammtisch \u00bb SAP, les opinions s'affrontent : on constate clairement que SAP traite ses clients existants de mani\u00e8re tr\u00e8s disparate. Les remises, avantages et r\u00e9ductions sont accord\u00e9s de mani\u00e8re quasi arbitraire.<\/p>","protected":false},"author":9,"featured_media":161567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[12,7,44620],"tags":[44849,44865,44853,44857,39847,35728,44086,44864,44858,927,44859,44096,44798,44862,44626,273,43655,27970,44855,626,40844,236,44851,44856,40995,44175,44676,5867,44301,44693,25047,4427,44866,7799,44850,44861,4942,44852,44860,44854,44863],"coauthors":[21816],"class_list":["post-166255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noname","category-meinung","category-mag-26-09","tag-abap-cloud","tag-apis-2","tag-btp-credits","tag-business-data-fabric","tag-ccoe","tag-christian-klein","tag-clean-core","tag-custom-code","tag-data-lake","tag-data-warehouse","tag-data-warehouse-cloud","tag-databricks","tag-datensouveraenitaet","tag-datenzugriff","tag-digitale-souveraenitaet","tag-dsag","tag-generative-ki","tag-hyperscaler","tag-interoperabilitaet","tag-kuenstliche-intelligenz","tag-s-4-transformation-2","tag-sap","tag-sap-api-policy","tag-sap-bdc","tag-sap-btp","tag-sap-business-data-cloud","tag-sap-business-technology-platform","tag-sap-cloud","tag-sap-cloud-erp","tag-sap-datasphere","tag-sap-s-4hana","tag-sap-bestandskunden","tag-sap-entwicklung","tag-sap-lizenzen","tag-sap-lizenzierung-2","tag-sap-oekosystem","tag-sap-partner","tag-sap-vertraege","tag-snowflake","tag-werner-brandt","tag-z-modifikationen","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1-400x180.jpg",400,180,true],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1-18x8.jpg",18,8,true],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1-600x270.jpg",600,270,true],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1-600x450.jpg",600,450,true],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/No-Name_1000x450-1-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Am SAP-Stammtisch prallen die Meinungen gegeneinander: Es ist deutlich erkennbar, dass SAP die Bestandskunden sehr unterschiedlich behandelt. Rabatte, Verg\u00fcnstigungen, Nachl\u00e4sse werden nahezu willk\u00fcrlich verteilt.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/fr\/category\/meinung\/noname\/\" rel=\"category tag\">No\/Name-Kolumne<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/category\/meinung\/\" rel=\"category tag\">Die Meinung der SAP-Community<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/category\/mag-26-09\/\" rel=\"category tag\">MAG 26-09<\/a>","author_info_v2":{"name":"no-name","url":"https:\/\/e3mag.com\/fr\/author\/no-name\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/166255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=166255"}],"version-history":[{"count":2,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/166255\/revisions"}],"predecessor-version":[{"id":166259,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/166255\/revisions\/166259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/161567"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=166255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=166255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=166255"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=166255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}