{"id":166078,"date":"2026-09-21T10:00:00","date_gmt":"2026-09-21T08:00:00","guid":{"rendered":"https:\/\/e3mag.com\/?p=166078"},"modified":"2026-09-01T16:23:13","modified_gmt":"2026-09-01T14:23:13","slug":"leurope-rattrape-son-retard-dans-la-course-a-lintelligence-artificielle","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/europa-holt-im-ki-wettlauf-auf\/","title":{"rendered":"L'Europe rattrape son retard dans la course \u00e0 l'IA"},"content":{"rendered":"<p>Les plus grandes entreprises europ\u00e9ennes montrent les premiers signes d'un rattrapage de leur retard en mati\u00e8re d'IA par rapport \u00e0 l'Am\u00e9rique du Nord. Dans le m\u00eame temps, l'\u00e9cart croissant entre les grandes et les petites entreprises menace de freiner d'embl\u00e9e les progr\u00e8s europ\u00e9ens. Les entreprises allemandes font du surplace. C'est ce que r\u00e9v\u00e8le la premi\u00e8re \u00e9dition du \u00ab Accenture AI Progress Barometer \u00bb.<\/p>\n\n\n\n<p>La \u00ab pr\u00e9paration \u00e0 l'IA \u00bb d\u00e9signe les comp\u00e9tences cl\u00e9s dont les entreprises ont besoin pour tirer le meilleur parti possible de l'utilisation de l'IA. Elle comprend notamment des donn\u00e9es de haute qualit\u00e9 et facilement accessibles, un personnel qualifi\u00e9 ainsi que des processus adapt\u00e9s. Le barom\u00e8tre Accenture AI Progress mesure tous les six mois l'\u00e9volution de la \u00ab AI-Readiness \u00bb d'environ 3 000 des plus grandes entreprises mondiales. Chaque organisation est ainsi \u00e9valu\u00e9e par rapport \u00e0 des entreprises comparables, tous secteurs et toutes r\u00e9gions confondus. L'\u00e9valuation s'effectue sur une \u00e9chelle de 0 \u00e0 100, o\u00f9 100 repr\u00e9sente la valeur maximale atteignable et correspond \u00e0 la \u00ab AI-Readiness \u00bb la plus \u00e9lev\u00e9e.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Les grands groupes, moteur du changement<\/h2>\n\n\n\n<p>Selon ce barom\u00e8tre, les entreprises europ\u00e9ennes ont am\u00e9lior\u00e9 leurs comp\u00e9tences en mati\u00e8re d'IA de 1,6 point en moyenne au cours des six derniers mois. En Am\u00e9rique du Nord, cette progression est de 1,1 point. Dans l'ensemble, les entreprises nord-am\u00e9ricaines restent en t\u00eate : elles atteignent en moyenne 48,9 points sur 100, tandis que les entreprises europ\u00e9ennes totalisent 43,1 points. Les donn\u00e9es r\u00e9v\u00e8lent \u00e9galement un \u00e9cart croissant au sein m\u00eame de l'Europe. Les grandes entreprises europ\u00e9ennes (dont le chiffre d'affaires annuel d\u00e9passe les dix milliards de dollars am\u00e9ricains) ne sont plus qu'\u00e0 2,1 points de leurs homologues nord-am\u00e9ricaines (49,5 points), avec un score de 47,4 points.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Les PME sont-elles \u00e0 la tra\u00eene ?<\/h2>\n\n\n\n<p>Les petites entreprises europ\u00e9ennes (chiffre d'affaires annuel sup\u00e9rieur \u00e0 500 millions de dollars am\u00e9ricains), en revanche, sont nettement \u00e0 la tra\u00eene par rapport \u00e0 leurs homologues nord-am\u00e9ricaines, avec un \u00e9cart de 7,6 points (40,5 contre 48,1). Cette \u201e longue tra\u00eene \u201c marqu\u00e9e pourrait peser \u00e0 long terme sur la comp\u00e9titivit\u00e9 de l'Europe.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"400\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/zitat_web_macchi_mauro_accenture.jpg\" alt=\"\" class=\"wp-image-166082\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/zitat_web_macchi_mauro_accenture.jpg 300w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/zitat_web_macchi_mauro_accenture-100x133.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/zitat_web_macchi_mauro_accenture-9x12.jpg 9w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><em>\u201e L'Europe marque des progr\u00e8s visibles dans le domaine de l'IA \u00bb<\/em><br><em>en termes de dynamique \u2013 principalement sous l'impulsion de<\/em><br><em>\u201d les plus grandes entreprises. \u00bb<\/em><\/p>\n\n\n\n<p><strong>Mauro Macchi,<\/strong><br>PDG pour l'Europe,<br>le Moyen-Orient et l'Afrique,<br><em>Accenture<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Mauro Macchi, PDG d\u2019Accenture pour l\u2019Europe, le Moyen-Orient et l\u2019Afrique, d\u00e9clare : \u201e L\u2019Europe conna\u00eet un essor manifeste dans le domaine de l\u2019IA, principalement sous l\u2019impulsion des plus grandes entreprises. Celles-ci ont pris conscience que l\u2019IA ne peut cr\u00e9er de la valeur ajout\u00e9e rapidement et \u00e0 grande \u00e9chelle que si cette technologie s\u2019accompagne d\u2019une transformation globale de l\u2019entreprise, plut\u00f4t que d\u2019\u00eatre simplement mise en \u0153uvre de mani\u00e8re ponctuelle. Cela implique l\u2019adaptation des mod\u00e8les op\u00e9rationnels, la refonte des processus de travail, le renforcement des bases de donn\u00e9es et des infrastructures technologiques ainsi que \u2013 et c\u2019est l\u00e0 un point crucial \u2013 une forte implication de la direction et une gouvernance et une gestion du changement efficaces.<\/p>\n\n\n\n<p>Alors que l'Europe s'est lanc\u00e9e dans une course pour rattraper son retard en mati\u00e8re d'IA, l'Allemagne risque de se faire distancer davantage. D'apr\u00e8s les chiffres, les entreprises allemandes ont tendance \u00e0 stagner et n'ont pas r\u00e9ussi \u00e0 am\u00e9liorer leur score, qui reste bloqu\u00e9 \u00e0 41,2 points \u2013 notamment au sein des PME, si importantes pour la place \u00e9conomique allemande. L'\u00e9tude le montre clairement : celles qui vont d\u00e9sormais au-del\u00e0 des projets pilotes et ancrent syst\u00e9matiquement l'IA dans leur mod\u00e8le \u00e9conomique, leurs processus et leur organisation d\u00e9terminent non seulement leur propre niveau de pr\u00e9paration \u00e0 l'IA, mais aussi la comp\u00e9titivit\u00e9 de l'Allemagne en tant que p\u00f4le \u00e9conomique au cours de la prochaine d\u00e9cennie. \u201c (Source : Accenture)<\/p>","protected":false},"excerpt":{"rendered":"<p>Barom\u00e8tre Accenture sur les progr\u00e8s en mati\u00e8re d'IA : les entreprises europ\u00e9ennes ont am\u00e9lior\u00e9 leur niveau de pr\u00e9paration \u00e0 l'IA au cours des six derniers mois, mais les entreprises nord-am\u00e9ricaines restent en t\u00eate. Les petites entreprises risquent de se laisser distancer.<\/p>","protected":false},"author":2368,"featured_media":166080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[6,44620],"tags":[13023,44789,330,600,73,204,369,44373,44788,44790,3569,626,3442,236,44734],"coauthors":[39720],"class_list":["post-166078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wirtschaft","category-mag-26-09","tag-accenture","tag-ai-progress-barometer","tag-deutschland","tag-digitale-transformation","tag-erp","tag-europa","tag-it","tag-ki","tag-ki-readiness","tag-ki-strategie","tag-kmu","tag-kuenstliche-intelligenz","tag-mittelstand","tag-sap","tag-wettbewerbsfaehigkeit","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture-400x180.jpg",400,180,true],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture-18x8.jpg",18,8,true],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture-600x270.jpg",600,270,true],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture-600x450.jpg",600,450,true],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/09\/2609_wi_accenture-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Accenture AI Progress Barometer: Europ\u00e4ische Unternehmen haben ihre KI-Readiness in den vergangenen sechs Monaten verbessert, dennoch liegen nordamerikanische Firmen weiter vorn. Kleinere Unternehmen k\u00f6nnten den Anschluss verpassen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/fr\/category\/wirtschaft\/\" rel=\"category tag\">Wirtschaft<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/category\/mag-26-09\/\" rel=\"category tag\">MAG 26-09<\/a>","author_info_v2":{"name":"E3 Magazine","url":"https:\/\/e3mag.com\/fr\/author\/e3_magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/166078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/2368"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=166078"}],"version-history":[{"count":3,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/166078\/revisions"}],"predecessor-version":[{"id":166114,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/166078\/revisions\/166114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/166080"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=166078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=166078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=166078"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=166078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}