{"id":165457,"date":"2026-08-19T08:00:00","date_gmt":"2026-08-19T06:00:00","guid":{"rendered":"https:\/\/e3mag.com\/?p=165457"},"modified":"2026-07-27T13:18:14","modified_gmt":"2026-07-27T11:18:14","slug":"kicker-intelligence-tsg-hoffenheim-et-sap","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/kicker-intelligenz-tsg-hoffenheim-und-sap\/","title":{"rendered":"L'intelligence du football : le TSG Hoffenheim et SAP"},"content":{"rendered":"<p>Le TSG Hoffenheim travaille en \u00e9troite collaboration avec SAP dans le cadre d'une d\u00e9marche de co-innovation visant \u00e0 tester de nouvelles fonctionnalit\u00e9s d'IA au sein de SAP Sports One. <\/p>\n\n\n\n<p>La question centrale est de savoir comment l'intelligence artificielle peut apporter un soutien utile dans des domaines cl\u00e9s du football, tels que le recrutement et l'analyse vid\u00e9o. Le recrutement joue un r\u00f4le cl\u00e9 pour le TSG Hoffenheim. Dans le m\u00eame temps, ce domaine figure parmi les t\u00e2ches les plus gourmandes en donn\u00e9es du football professionnel. Les \u00e9valuations des joueurs reposent souvent sur de nombreuses observations individuelles, des rapports d\u00e9taill\u00e9s et des appr\u00e9ciations qui doivent finalement \u00eatre synth\u00e9tis\u00e9es pour former une image globale claire.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">SAP Sports One et Joule<\/h2>\n\n\n\n<p>Actuellement, SAP Sports One m\u00e8ne des essais avec des r\u00e9sum\u00e9s de recrutement bas\u00e9s sur l\u2019IA. Les premiers prototypes montrent comment SAP Joule peut \u00eatre utilis\u00e9 pour poser des questions en langage naturel et obtenir en retour des r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019IA. Celles-ci permettent de r\u00e9sumer rapidement des textes longs et non structur\u00e9s, notamment en mettant en \u00e9vidence les points forts, les points faibles ou les tendances de jeu r\u00e9currentes d\u2019un joueur. On \u00e9value actuellement dans quelle mesure ces fonctionnalit\u00e9s peuvent r\u00e9duire la charge de travail manuel li\u00e9e \u00e0 l\u2019analyse tout en am\u00e9liorant la comparabilit\u00e9 et la coh\u00e9rence des \u00e9valuations des joueurs. L\u2019objectif est de permettre la prise de d\u00e9cisions meilleures et plus fond\u00e9es, tant dans le domaine du recrutement des jeunes talents que dans celui du recrutement professionnel. Le TSG Hoffenheim apporte activement son exp\u00e9rience issue de son travail quotidien de recrutement afin que la solution soit adapt\u00e9e aux exigences r\u00e9elles des d\u00e9fis actuels en mati\u00e8re de recrutement.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"400\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/zitat_web_gross_timo_hoffenheim_2026.jpg\" alt=\"\" class=\"wp-image-165459\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/zitat_web_gross_timo_hoffenheim_2026.jpg 300w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/zitat_web_gross_timo_hoffenheim_2026-100x133.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/zitat_web_gross_timo_hoffenheim_2026-9x12.jpg 9w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><em>\u201e Nous mettons \u00e0 profit notre exp\u00e9rience pratique acquise dans le<\/em><br><em>la vie quotidienne du football et les associer \u00e0 la<\/em><br><em>Expertise SAP dans les domaines de l'IA d'entreprise<\/em><br><em>\u201d et les technologies sportives bas\u00e9es sur le cloud. \u00bb<\/em><\/p>\n\n\n\n<p><strong>Timo Gross,<\/strong><br>Responsable du renseignement footballistique,<br>TSG Hoffenheim<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">L'IA plut\u00f4t que l'analyse vid\u00e9o<\/h2>\n\n\n\n<p>L'analyse vid\u00e9o reste \u00e9galement l'un des processus les plus gourmands en temps et en ressources dans le football professionnel. En collaboration avec SAP et AWS Professional Services, le TSG Hoffenheim travaille actuellement sur un concept bas\u00e9 sur l'IA pour la recherche de s\u00e9quences de match et le teste dans la pratique. Le principe de l\u201e\u201c AI-assisted Scene Finder \u00bb : permettre aux analystes de trouver plus facilement et plus rapidement les s\u00e9quences de match pertinentes en d\u00e9crivant ce qu\u2019ils recherchent en langage naturel. Au lieu de devoir parcourir laborieusement de longs enregistrements vid\u00e9o, ils peuvent par exemple demander : \u00ab Montre-moi les contre-attaques apr\u00e8s une r\u00e9cup\u00e9ration de balle qui se sont termin\u00e9es par un tir au but. \u00bb Le syst\u00e8me fournit les s\u00e9quences correspondantes en quelques secondes.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Recrutement intelligent<\/h2>\n\n\n\n<p>Gr\u00e2ce \u00e0 un recrutement intelligent, aux connaissances issues du traitement du langage naturel et \u00e0 la recherche vid\u00e9o automatis\u00e9e, l'analyse du football \u00e9volue \u00e0 un rythme effr\u00e9n\u00e9. L'IA va continuer \u00e0 gagner en importance dans le sport professionnel. SAP et le TSG Hoffenheim renforcent leur collaboration dans le but d'am\u00e9liorer les performances, de simplifier les processus et de d\u00e9gager de nouveaux avantages strat\u00e9giques. (Source : TSG Hoffenheim)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Le TSG Hoffenheim et SAP renforcent encore leur partenariat de longue date dans le but de d\u00e9velopper la prochaine g\u00e9n\u00e9ration de processus footballistiques bas\u00e9s sur les donn\u00e9es et de les tester dans la pratique.<\/p>","protected":false},"author":2368,"featured_media":165458,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[161,2,44495],"tags":[44580,44395,44584,39847,39,330,601,555,73,204,44585,44573,65,44582,369,44586,517,236,44581],"coauthors":[39720],"class_list":["post-165457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","category-sap-nachrichten","category-mag-26-07","tag-bdms","tag-btp","tag-bundesliga","tag-ccoe","tag-cloud","tag-deutschland","tag-digitalisierung","tag-ecc","tag-erp","tag-europa","tag-fussball","tag-germany-3","tag-hana","tag-hoffenheim","tag-it","tag-kicker","tag-s4","tag-sap","tag-tsg","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-400x180.jpg",400,180,true],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-18x8.jpg",18,8,true],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-600x270.jpg",600,270,true],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-600x450.jpg",600,450,true],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Die TSG Hoffenheim und SAP bauen ihre langj\u00e4hrige Partnerschaft weiter aus mit dem Ziel, die n\u00e4chste Generation datengetriebener Fu\u00dfballprozesse zu entwickeln und in der Praxis zu testen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/fr\/category\/szene\/\" rel=\"category tag\">Szene<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/category\/sap-nachrichten\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/category\/mag-26-07\/\" rel=\"category tag\">MAG 26-07<\/a>","author_info_v2":{"name":"E3 Magazine","url":"https:\/\/e3mag.com\/fr\/author\/e3_magazin\/"},"comments_num_v2":"0 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