L'optimisation des processus est une obligation absolue dans le commerce en ligne. Dans un panorama de stagnation des ventes au d\u00e9tail, le dynamisme du secteur en ligne reste intact.<\/p>\n
Ainsi, lors de sa conf\u00e9rence de presse annuelle 2016, l'association professionnelle bevh a de nouveau annonc\u00e9 une croissance du chiffre d'affaires d'environ 12 % pour le commerce en ligne allemand.<\/p>\n
Comme le montre l'\u00e9tude annuelle de EHI et Statista, pr\u00e8s de la moiti\u00e9 du volume de chiffre d'affaires de 46,9 milliards d'euros a \u00e9t\u00e9 r\u00e9alis\u00e9e par le groupe de t\u00eate des 100 plus grands vendeurs en ligne, dont la dynamique de croissance est encore sup\u00e9rieure de quelques points de pourcentage \u00e0 la moyenne du secteur.<\/p>\n
\"Le commerce \u00e9lectronique allemand pr\u00e9sente ainsi un degr\u00e9 de professionnalisation toujours plus \u00e9lev\u00e9, auquel il faut faire face\".<\/em><\/p>\n explique Petra Seebauer, directrice d'Euroexpo et responsable de TradeWorld.<\/p>\n Parall\u00e8lement, l'omnicanal - l'approche globale des clients \u00e0 travers tous les canaux de distribution et de communication - est devenu le nouveau standard du commerce.<\/p>\n Les services tels que le click & collect et le retour en magasin des commandes en ligne figurent ici en t\u00eate de liste.<\/p>\n Mais les fonctions omnicanales telles que les affichages de disponibilit\u00e9 en ligne et les possibilit\u00e9s de commande en magasin sont de plus en plus souvent exig\u00e9es par les clients qui agissent de plus en plus sur plusieurs canaux.<\/p>","protected":false},"excerpt":{"rendered":" Avec son exposition et ses forums pratiques, TradeWorld 2017 offre une aide \u00e0 l'orientation importante pour tous ceux qui veulent jouer un r\u00f4le de premier plan dans le commerce num\u00e9rique.<\/p>","protected":false},"author":38,"featured_media":15159,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[161,2,6386],"tags":[4802,1064,4796],"coauthors":[19920],"class_list":["post-15128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","category-sap-nachrichten","category-mag-1703","tag-omnichannel","tag-onlinehandel","tag-tradeworld","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",400,187,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-768x359.jpg",768,359,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-100x47.jpg",100,47,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-480x224.jpg",480,224,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-640x299.jpg",640,299,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-720x336.jpg",720,336,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-960x448.jpg",960,448,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",600,280,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",600,280,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":" Mit ihrer Ausstellung und praxisnahen Foren bietet die TradeWorld 2017 eine wichtige Orientierungshilfe, f\u00fcr alle, die im digitalen Handel vorne mitspielen wollen.<\/p>\n","category_list_v2":"Szene<\/a>, Community Nachrichten<\/a>, MAG 17-03<\/a>","author_info_v2":{"name":"Magazine E-3","url":"https:\/\/e3mag.com\/fr\/author\/e-3-magazin\/"},"comments_num_v2":"0 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