{"id":149437,"date":"2025-03-04T07:00:00","date_gmt":"2025-03-04T06:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=149437"},"modified":"2025-02-28T10:32:42","modified_gmt":"2025-02-28T09:32:42","slug":"workday-discute-ki-opportunites-pour-les-pme-a-davos-linspiration-plutot-que-la-peur-allemande","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/workday-discute-ki-opportunites-pour-les-pme-a-davos-linspiration-plutot-que-la-peur-allemande\/","title":{"rendered":"Workday discute des opportunit\u00e9s de l'IA pour les PME \u00e0 Davos : l'inspiration plut\u00f4t que la peur allemande"},"content":{"rendered":"<p>C'\u00e9tait plus qu'un petit d\u00e9jeuner ordinaire : des leaders de l'\u00e9conomie et de la politique se sont rencontr\u00e9s en janvier \u00e0 Davos \u00e0 l'occasion du Wei\u00dfwurstfr\u00fchst\u00fcck. Les participants avaient fait le voyage de Munich en compagnie de Luxon Rail pour cette manifestation particuli\u00e8re. L'h\u00f4te Werner Theiner, vice-pr\u00e9sident du conseil d'administration de German Mittelstand e. V., avait invit\u00e9 entre autres Chandler Morse, vice-pr\u00e9sident de la politique publique chez Workday, Michael Lipka de Huawei Allemagne et Bernhard Huter de EMC Home of Data \u00e0 prendre la parole.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L'inspiration plut\u00f4t que la peur<\/h2>\n\n\n\n<p>\"Entre 'America First' et 'China Speed', ce n'est pas la 'peur allemande' qui doit nous pousser, mais 'l'inspiration allemande' qui doit nous montrer la voie\", a r\u00e9sum\u00e9 Theiner en \u00e9voquant l'ambiance g\u00e9n\u00e9rale de la rencontre. Chandler Morse a \u00e9tay\u00e9 cette vision positive par des donn\u00e9es concr\u00e8tes.<\/p>\n\n\n\n<p>Le responsable de Workday a pr\u00e9sent\u00e9 les conclusions de la derni\u00e8re \u00e9tude \"Elevating Human Potential : The AI Skills Revolution\", qui montre que les entreprises sont plus confiantes dans l'utilisation de l'IA : Plus les entreprises acqui\u00e8rent de l'exp\u00e9rience avec l'IA, plus elles sont optimistes quant \u00e0 son impact. Les utilisateurs actifs de l'IA \u00e9valuent la technologie de mani\u00e8re nettement plus positive (4,23 points sur 5) que les entreprises qui pr\u00e9voient seulement de se lancer (3,89 points).<\/p>\n\n\n\n<div class=\"wp-block-stackable-carousel stk-block-carousel stk--is-slide stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-5234d76\" data-slides-to-show=\"\" data-block-id=\"5234d76\"><style>.stk-5234d76 {align-items:center !important;display:flex !important;}<\/style><div class=\"stk-block-carousel__content-wrapper\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-5234d76-column\"><div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a4dd309\" data-v=\"4\" data-block-id=\"a4dd309\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a4dd309-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a4dd309-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-4cb8ddc\" data-block-id=\"4cb8ddc\"><style>.stk-4cb8ddc .stk-img-figcaption{text-align:center !important;}.stk-4cb8ddc .stk-img-wrapper{width:60% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-149445\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel_web.jpg\" width=\"720\" height=\"480\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel_web.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel_web-400x267.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel_web-100x67.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel_web-480x320.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel_web-640x427.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel_web-18x12.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel_web-600x400.jpg 600w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/span><figcaption class=\"stk-img-figcaption\">De gauche \u00e0 droite : Werner Theiner, Chandler Morse, Bernhard Huter et Michael Lipka.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9ec160d\" data-v=\"4\" data-block-id=\"9ec160d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9ec160d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9ec160d-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center stk-block stk-41bc71a\" data-block-id=\"41bc71a\"><style>.stk-41bc71a .stk-img-figcaption{text-align:center !important;}.stk-41bc71a .stk-img-wrapper{width:70% !important;}.stk-41bc71a .stk-img-wrapper img{object-position:35% 28.000000000000004% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-149442\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel.png\" width=\"3000\" height=\"2002\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel.png 1618w, https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel-400x267.png 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel-1200x801.png 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel-768x513.png 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel-100x67.png 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel-480x320.png 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel-640x427.png 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel-720x480.png 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel-960x641.png 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel-1168x779.png 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel-1440x961.png 1440w, https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel-1920x1281.png 1619w, https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel-1536x1025.png 1536w, https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel-18x12.png 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/Davos_Mittelstandsevent_03_cBastian-Schertel-600x400.png 600w\" sizes=\"auto, (max-width: 3000px) 100vw, 3000px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Werner Theiner au Luxon Rail.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">La confiance comme fondement de l'IA<\/h2>\n\n\n\n<p>\"La confiance est la monnaie de la transformation num\u00e9rique\", a soulign\u00e9 M. Morse. \"C'est comme une voiture - le pare-brise est plus grand que le r\u00e9troviseur parce que regarder devant soi est plus important\". Avec des \u00e9quipes de plaidoyer en Am\u00e9rique du Nord, en Europe et en Asie-Pacifique, Workday travaille en \u00e9troite collaboration avec les d\u00e9cideurs politiques afin de cr\u00e9er des conditions cadres qui encouragent l'innovation au lieu de l'entraver.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9volution des comp\u00e9tences AI<\/h2>\n\n\n\n<p>Les r\u00e9sultats de l'\u00e9tude montrent que 93 pour cent des utilisateurs actifs de l'IA rapportent que la technologie leur permet de mieux se concentrer sur des t\u00e2ches sup\u00e9rieures telles que le d\u00e9veloppement de strat\u00e9gies et la r\u00e9solution de probl\u00e8mes. Particuli\u00e8rement r\u00e9v\u00e9lateur : alors que 82 pour cent des collaborateurs estiment que le besoin d'interaction interpersonnelle va augmenter \u00e0 l'\u00e8re de l'IA, seuls 65 pour cent des cadres partagent cette opinion.<\/p>\n\n\n\n<p>\"La question cruciale n'est pas de savoir si l'IA va remplacer les humains, mais comment nous pouvons l'utiliser pour lib\u00e9rer le potentiel humain\", a expliqu\u00e9 Morse devant le cercle choisi de plus de 20 repr\u00e9sentants des PME allemandes. \"Les gens n'utiliseront pas des technologies auxquelles ils ne font pas confiance. Il s'agit donc de comp\u00e9tences telles que la prise de d\u00e9cision \u00e9thique, l'\u00e9tablissement de relations et l'intelligence \u00e9motionnelle\". L'approche \"Human in the Loop\" de Workday refl\u00e8te cette philosophie : \"Nous ne d\u00e9veloppons pas d'outils qui prennent des d\u00e9cisions de mani\u00e8re enti\u00e8rement automatis\u00e9e. Au lieu de cela, nous utilisons l'IA pour fournir aux humains de meilleures bases de d\u00e9cision\".<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Perspectives d'avenir : L'homme et l'IA<\/h2>\n\n\n\n<p>Le message du petit-d\u00e9jeuner de boudin blanc \u00e0 Davos \u00e9tait clair : l'avenir ne r\u00e9side pas dans la concurrence entre l'homme et la machine, mais dans leur collaboration. \"Celui qui veut fa\u00e7onner l'avenir doit faire partie du mouvement\", a r\u00e9sum\u00e9 l'h\u00f4te Theiner - un mouvement qui, sous le slogan \"Inspiration Germany\", veut fa\u00e7onner activement les chances de la r\u00e9volution de l'IA.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.workday.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">workday.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Bei einem exklusiven Wei\u00dfwurstfr\u00fchst\u00fcck diskutierten Mittelst\u00e4ndler \u00fcber<br \/>\ndie Transformation der Arbeitswelt durch k\u00fcnstliche Intelligenz.<\/p>","protected":false},"author":2368,"featured_media":149439,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,44088],"tags":[],"coauthors":[39720],"class_list":["post-149437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-25-03","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985-400x180.jpg",400,180,true],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985-18x8.jpg",18,8,true],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985-600x270.jpg",600,270,true],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985-600x450.jpg",600,450,true],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2025\/03\/shutterstock_2388355985-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Bei einem exklusiven Wei\u00dfwurstfr\u00fchst\u00fcck diskutierten Mittelst\u00e4ndler \u00fcber<br \/>\ndie Transformation der Arbeitswelt durch k\u00fcnstliche Intelligenz.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/fr\/categorie\/sap-nouvelles\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/categorie\/mag-25-03\/\" rel=\"category tag\">MAG 25-03<\/a>","author_info_v2":{"name":"E3 Magazine","url":"https:\/\/e3mag.com\/fr\/author\/e3_magazin\/"},"comments_num_v2":"0 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