Le moral des CEO d'entreprises allemandes concernant la situation conjoncturelle reste tendu : Seuls trois dirigeants d'entreprise sur quatre (77 %) ont encore confiance dans les perspectives de croissance de leur entreprise pour les trois prochaines ann\u00e9es - contre 80 % en 2023 et m\u00eame 90 % en 2022. 74 % ressentent une pression accrue pour assurer la croissance \u00e0 long terme de leur entreprise.<\/p>\n\n\n\n
C'est ce que montre le KPMG CEO Outlook de cette ann\u00e9e, auquel ont particip\u00e9 au total plus de 1300 CEO dans le monde et plus de 120 CEO d'entreprises allemandes. L'IA g\u00e9n\u00e9rative est \u00e0 la fois un d\u00e9fi et un espoir : 54 pour cent des CEO allemands consid\u00e8rent le fait de rester \u00e0 la pointe de la technologie comme le plus grand d\u00e9fi - avant l'environnement \u00e9conomique incertain (52 pour cent) et la gestion de la complexit\u00e9 g\u00e9opolitique (39 pour cent). L'\u00e9tude montre \u00e9galement que les CEO des entreprises allemandes misent avant tout sur l'IA g\u00e9n\u00e9rative et ne s'attendent en aucun cas \u00e0 la fin de la p\u00e9riode faste de l'IA.<\/p>\n\n\n\n
Ainsi, ils consid\u00e8rent la mise en \u0153uvre r\u00e9ussie de l'IA g\u00e9n\u00e9rative comme le principal moteur de la croissance (16%), suivie par la poursuite de la num\u00e9risation de l'entreprise (15%). 58% consid\u00e8rent l'IA g\u00e9n\u00e9rative comme un investissement prioritaire, m\u00eame dans un contexte difficile. Les attentes de rendement vont de pair : Ainsi, 26 pour cent des CEO esp\u00e8rent un retour sur investissement correspondant dans un d\u00e9lai d'un \u00e0 trois ans, 58 pour cent dans un d\u00e9lai de trois \u00e0 cinq ans.<\/p>\n\n\n\n
Mais les top managers voient aussi des obstacles \u00e0 la mise en \u0153uvre. Seuls 39 % d'entre eux indiquent que leur entreprise dispose d\u00e9j\u00e0 de la base de donn\u00e9es n\u00e9cessaire, et seulement 38 % des comp\u00e9tences ad\u00e9quates au sein de l'organisation. 66 pour cent d'entre eux font r\u00e9f\u00e9rence \u00e0 l'utilisation \u00e9thiquement correcte de l'IA comme l'un des plus grands d\u00e9fis.<\/p>\n\n\n\n
kpmg.com\/fr<\/a><\/p>","protected":false},"excerpt":{"rendered":" Les CEO allemands \u00e9valuent les attentes de croissance pour leur propre entreprise de plus en plus \u00e0 la baisse. L'IA g\u00e9n\u00e9rative est consid\u00e9r\u00e9e comme le principal moteur de croissance, mais sa mise en \u0153uvre se heurte \u00e0 des obstacles.<\/p>","protected":false},"author":2368,"featured_media":146959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,44040],"tags":[],"coauthors":[39720],"class_list":["post-146946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-24-11","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-150x150.png",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-400x180.png",400,180,true],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-768x346.png",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-100x45.png",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-480x216.png",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-640x288.png",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-720x324.png",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-960x432.png",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-18x8.png",18,8,true],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-600x270.png",600,270,true],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-600x450.png",600,450,true],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-24x24.png",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-48x48.png",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-96x96.png",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-150x150.png",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-300x300.png",300,300,true]},"post_excerpt_stackable_v2":" Deutsche CEOs bewerten die Wachstumserwartungen f\u00fcr das eigene Unternehmen zunehmend r\u00fcckl\u00e4ufig. Generative KI gilt als wichtigster Wachstumstreiber mit H\u00fcrden bei der Implementierung.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 24-11<\/a>","author_info_v2":{"name":"E3 Magazine","url":"https:\/\/e3mag.com\/fr\/author\/e3_magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/146946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/2368"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=146946"}],"version-history":[{"count":3,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/146946\/revisions"}],"predecessor-version":[{"id":146961,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/146946\/revisions\/146961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/146959"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=146946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=146946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=146946"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=146946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}