Les fabricants \u00e9vitent souvent de num\u00e9riser leurs processus de vente parce qu'ils pensent que leurs produits sont trop complexes et qu'ils craignent de mettre en p\u00e9ril les relations avec leurs distributeurs et la satisfaction des clients. Cependant, les donn\u00e9es montrent que les options de libre-service en ligne pour les acheteurs qui peuvent rechercher et acheter des produits augmentent r\u00e9ellement les ventes et la satisfaction des clients.<\/em><\/p>\n\n\n\n Alex Sayyah, PDG, Aleran.<\/p>\n<\/div>\n\n\n\n Aleran peut \u00e9tendre les capacit\u00e9s de la plateforme S\/4-Hana avec la puissance de BTP pour coordonner et aller au-del\u00e0 de la distribution omni-canal via des fonctions cl\u00e9s telles que le commerce \u00e9lectronique B2B - y compris les portails clients, les exp\u00e9riences num\u00e9riques curat\u00e9es, la gestion optimis\u00e9e des commandes et des devis, les achats int\u00e9gr\u00e9s au catalogue et le CPQ orient\u00e9 client.<\/p>\n\n\n\n Parmi les principaux avantages pour les fabricants B2B, on peut citer l'am\u00e9lioration de l'efficacit\u00e9 des ventes gr\u00e2ce \u00e0 l'automatisation des commandes des clients, de la gestion des devis et de la tarification des produits configurables afin de conclure les affaires plus rapidement. Un autre avantage est la mise \u00e0 disposition rapide de portails clients personnalis\u00e9s, permettant le libre-service pour les commandes et les r\u00e9assorts, ainsi que l'affichage et la gestion des devis et des factures. Un autre avantage important est une exp\u00e9rience client simplifi\u00e9e et am\u00e9lior\u00e9e, comprenant des recommandations de produits g\u00e9n\u00e9r\u00e9es par l'IA, m\u00eame lors de la s\u00e9lection de produits configurables complexes.<\/p>\n\n\n\n aleran.com<\/a><\/p>","protected":false},"excerpt":{"rendered":" La plateforme d'Aleran, bas\u00e9e sur un abonnement, s'int\u00e8gre totalement \u00e0 BTP et peut \u00e9tendre les fonctionnalit\u00e9s de SAP S\/4 Hana. <\/p>","protected":false},"author":2368,"featured_media":146940,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2],"tags":[],"coauthors":[39720],"class_list":["post-146939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store-400x180.jpg",400,180,true],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store-18x8.jpg",18,8,true],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store-600x270.jpg",600,270,true],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store-600x450.jpg",600,450,true],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/online-store-sap-store-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":" Die abonnementbasierte Plattform von Aleran l\u00e4sst sich vollst\u00e4ndig in BTP integrieren und kann die Funktionen von SAP S\/4 Hana erweitern. <\/p>\n","category_list_v2":"Community Nachrichten<\/a>","author_info_v2":{"name":"E3 Magazine","url":"https:\/\/e3mag.com\/fr\/author\/e3_magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/146939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/2368"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=146939"}],"version-history":[{"count":3,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/146939\/revisions"}],"predecessor-version":[{"id":146945,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/146939\/revisions\/146945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/146940"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=146939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=146939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=146939"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=146939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/Alex-Sayyah-ceo.jpg\")
<\/figure>\n<\/div>\n<\/div>\n\n\n\n