{"id":145328,"date":"2024-08-30T07:00:00","date_gmt":"2024-08-30T05:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=145328"},"modified":"2024-08-29T15:28:51","modified_gmt":"2024-08-29T13:28:51","slug":"c-niveau-communication-et-discours","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/c-level-kommunikation-und-diskurs\/","title":{"rendered":"Communication et discours de niveau C"},"content":{"rendered":"<p>Ce suppl\u00e9ment imprim\u00e9 pour le Manager Magazin de septembre 2024 est n\u00e9 au sein de la communaut\u00e9 SAP germanophone. L'objectif est d'\u00e9duquer. Les concepts de gestion d'entreprise, d'organisation et de technique du logiciel SAP doivent \u00eatre pr\u00e9par\u00e9s et rendus compr\u00e9hensibles au niveau C. Le langage sp\u00e9cifique de SAP devient une introduction compr\u00e9hensible aux logiciels standard de gestion d'entreprise.<\/p>\n\n\n\n<p>Il s'agit de fournir aux d\u00e9cideurs des id\u00e9es, des r\u00e9flexions et des recommandations v\u00e9rifi\u00e9es afin qu'ils puissent transformer l'organisation structurelle et fonctionnelle de leur entreprise. La num\u00e9risation est bas\u00e9e sur l'informatique (de gestion) et constitue un d\u00e9fi pour le CIO (Chief Information Officer). Les ressources pour la transformation num\u00e9rique proviennent principalement du CFO (Chief Financial Officer), tandis que le CEO (Chief Execution Officer) devrait donner son autorisation bienveillante.<\/p>\n\n\n\n<p>La base de l'action de l'ensemble du C-Level est une information suffisante et v\u00e9rifi\u00e9e, mise \u00e0 disposition par des m\u00e9dias \u00e9conomiques comme Manager Magazin ou par des magazines sp\u00e9cialis\u00e9s comme E3 via de nombreux canaux analogiques et num\u00e9riques. Cette offre est n\u00e9cessaire, mais pas toujours suffisante.<\/p>\n\n\n\n<p>Dans de nombreux domaines sp\u00e9cialis\u00e9s, les exigences et aussi la complexit\u00e9 ont fortement augment\u00e9, de sorte qu'un rapport classifi\u00e9 des journalistes et des analystes ne peut plus se faire de mani\u00e8re autonome : Les groupes cibles exigent la collaboration de tous les d\u00e9tenteurs de connaissances ! Dans le cas de la communaut\u00e9 SAP, il s'agit naturellement de SAP lui-m\u00eame et de ses partenaires, du groupe d'utilisateurs SAP de langue allemande, de nombreux analystes et \u00e9galement du magazine E3.<\/p>\n\n\n\n<p>Ensemble, il est possible d'\u00e9tablir des rapports et une communication qualifi\u00e9s. Malheureusement, ces derni\u00e8res ann\u00e9es, SAP s'est retir\u00e9 dans une bulle et communique presque exclusivement par ses propres canaux. Corinne Flick avec convoco.co.uk \u00e0 Salzbourg \u00e0 l'occasion du festival, fait manifestement d\u00e9faut au sein de la communaut\u00e9 SAP.<\/p>","protected":false},"excerpt":{"rendered":"<p>Chaque groupe cible, chaque communaut\u00e9 de valeurs, chaque communaut\u00e9 a des mod\u00e8les de langage et un vocabulaire sp\u00e9cifiques. Ce qui est valable pour la communaut\u00e9 SAP existe naturellement aussi dans la communication ex\u00e9cutive au niveau C des CEO, CFO, CIO, etc.<\/p>","protected":false},"author":2,"featured_media":139041,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[7,9,43994],"tags":[],"coauthors":[27825],"class_list":["post-145328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meinung","category-hausmitteilung","category-manager-magazin-2024","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-400x180.jpg",400,180,true],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-18x8.jpg",18,8,true],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-600x270.jpg",600,270,true],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-600x450.jpg",600,450,true],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/02\/2401-Hausmitteilung-shutterstock_1648746406-1-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Jede Zielgruppe, jede Wertegemeinschaft, jede Community hat spezifische Sprachmuster und Vokabeln. Was f\u00fcr die SAP-Community gilt, das existiert naturgem\u00e4\u00df auch in der Executive-Kommunikation auf C-Level der CEOs, CFOs, CIOs etc.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/fr\/category\/meinung\/\" rel=\"category tag\">Die Meinung der SAP-Community<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/category\/meinung\/hausmitteilung\/\" rel=\"category tag\">Hausmitteilung<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/category\/editionen\/manager-magazin-2024\/\" rel=\"category tag\">Manager Magazin 2024<\/a>","author_info_v2":{"name":"Peter M. F\u00e4rbinger, E3 Magazine","url":"https:\/\/e3mag.com\/fr\/author\/peter-m-faerbinger-e-3-magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/145328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=145328"}],"version-history":[{"count":2,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/145328\/revisions"}],"predecessor-version":[{"id":145330,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/145328\/revisions\/145330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/139041"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=145328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=145328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=145328"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=145328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}