{"id":143414,"date":"2024-07-16T07:00:00","date_gmt":"2024-07-16T05:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=143414"},"modified":"2024-07-15T14:55:26","modified_gmt":"2024-07-15T12:55:26","slug":"convista-recompense-par-le-german-brand-award","status":"publish","type":"post","link":"https:\/\/e3mag.com\/fr\/convista-mit-german-brand-award-ausgezeichnet\/","title":{"rendered":"Convista r\u00e9compens\u00e9e par le German Brand Award"},"content":{"rendered":"<p>Convista, une soci\u00e9t\u00e9 de conseil en transformation, a \u00e9t\u00e9 r\u00e9compens\u00e9e lors du German Brand Award 2024 dans la cat\u00e9gorie Corporate Services pour son remarquable projet de rebranding ONE.Brand. Cette distinction r\u00e9compense l'excellente gestion de la marque et le design innovant que Convista a mis en \u0153uvre avec succ\u00e8s. Avec le German Brand Award, le Conseil du design allemand r\u00e9compense chaque ann\u00e9e des entreprises, des agences, des prestataires de services, des sp\u00e9cialistes de la marque ainsi que des organisations non commerciales et gouvernementales de tous les secteurs qui font figure de pionniers dans le monde des marques. <\/p>\n\n\n\n<p>Parmi les crit\u00e8res d'\u00e9valuation du jury ind\u00e9pendant et interdisciplinaire, on compte entre autres l'empreinte de la marque, la diff\u00e9renciation par rapport \u00e0 la concurrence, la pertinence par rapport au groupe cible, la qualit\u00e9 de la conception, le degr\u00e9 d'innovation ainsi que la viabilit\u00e9 de l'image de marque.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"698\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Convista-German-Brand-Award.jpg\" alt=\"\" class=\"wp-image-143416\" style=\"width:600px\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Convista-German-Brand-Award.jpg 810w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Convista-German-Brand-Award-400x345.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Convista-German-Brand-Award-768x662.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Convista-German-Brand-Award-100x86.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Convista-German-Brand-Award-480x414.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Convista-German-Brand-Award-640x552.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Convista-German-Brand-Award-720x620.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Convista-German-Brand-Award-14x12.jpg 14w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Convista-German-Brand-Award-600x517.jpg 600w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><figcaption class=\"wp-element-caption\">De gauche \u00e0 droite : Anja Reinert, Senior Marketing Specialist, Convista ; Michael Reinicke, conseiller en marques et anciennement Executive Director Brand Consulting, Die Neue Vernunft.<\/figcaption><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.convista.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">convista.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Convista, une soci\u00e9t\u00e9 de conseil en transformation, a \u00e9t\u00e9 r\u00e9compens\u00e9e dans la cat\u00e9gorie Corporate Services.<\/p>","protected":false},"author":2368,"featured_media":143417,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,43978],"tags":[],"coauthors":[39720],"class_list":["post-143414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-24-07-08","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1-400x180.jpg",400,180,true],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1-18x8.jpg",18,8,true],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1-600x270.jpg",600,270,true],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1-600x450.jpg",600,450,true],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/ConvistagewinntGermanBrandAward_cmyk-1-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Convista, eine Transforma\u00adtionsberatung, wurde in der Kategorie Corporate Services ausgezeichnet.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/fr\/category\/sap-nachrichten\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/fr\/category\/mag-24-07-08\/\" rel=\"category tag\">MAG 24-07 \/ 08<\/a>","author_info_v2":{"name":"E3 Magazine","url":"https:\/\/e3mag.com\/fr\/author\/e3_magazin\/"},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/143414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/users\/2368"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/comments?post=143414"}],"version-history":[{"count":4,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/143414\/revisions"}],"predecessor-version":[{"id":143422,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/posts\/143414\/revisions\/143422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media\/143417"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/media?parent=143414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/categories?post=143414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/tags?post=143414"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/fr\/wp-json\/wp\/v2\/coauthors?post=143414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}