Entre-temps, pr\u00e8s de 30 pour cent des entreprises vendent, en plus des produits physiques, des offres bas\u00e9es sur l'utilisation, des services bas\u00e9s sur les donn\u00e9es ou des fonctions pilot\u00e9es par logiciel. Par ailleurs, 47% des entreprises travaillent actuellement sur des projets Product-as-a-Service ou ont pr\u00e9vu de le faire. A la demande du fournisseur PLM Aras, 835 experts de haut niveau ont \u00e9t\u00e9 interrog\u00e9s aux Etats-Unis, en Europe et au Japon. <\/p>\n\n\n\n
En \u00e9largissant son portefeuille de produits classiques par des offres num\u00e9riques, le secteur r\u00e9agit \u00e0 l'\u00e9volution de l'environnement commercial et aux attentes accrues des clients. Pour 53 pour cent des personnes interrog\u00e9es, les changements du march\u00e9 sont la principale raison du d\u00e9veloppement de mod\u00e8les commerciaux num\u00e9riques. Viennent ensuite les r\u00e9flexions sur la garantie de l'avenir (52 pour cent), les souhaits des clients (41 pour cent) et la pression de la concurrence (40 pour cent). Dans l'espace germanophone, les changements du march\u00e9 sont cit\u00e9s en premier lieu par 62 pour cent des entreprises. <\/p>\n\n\n\n
Les r\u00e9sultats de l'\u00e9tude montrent \u00e9galement que les entreprises qui travaillent d\u00e9j\u00e0 avec la gestion du cycle de vie des produits (PLM) ont nettement plus souvent des mod\u00e8les commerciaux num\u00e9riques dans leur portefeuille. Ainsi, parmi les utilisateurs PLM, 36% proposent d\u00e9j\u00e0 \u00e9galement le PaaS, contre seulement 15% chez les concurrents sans PLM. Les utilisateurs PLM peuvent repr\u00e9senter leurs produits de mani\u00e8re enti\u00e8rement num\u00e9rique. <\/p>\n\n\n\n
Cette connaissance approfondie du cycle de vie complet est la base de la mise en r\u00e9seau des domaines les plus divers tels que la vente, le service, l'achat et la production, et donc la condition pr\u00e9alable \u00e0 l'\u00e9volution r\u00e9ussie des produits classiques vers des mod\u00e8les commerciaux num\u00e9riques. En effet, ce n'est que lorsque les entreprises ma\u00eetrisent leurs donn\u00e9es, qu'elles peuvent les collecter et les analyser de mani\u00e8re exhaustive qu'elles ont le potentiel de les utiliser \u00e0 des fins commerciales. L'enqu\u00eate men\u00e9e en d\u00e9cembre 2023 \u00c9tude Spotlight Futur 2024<\/a> est disponible aupr\u00e8s du fournisseur PLM Aras.<\/p>\n\n\n\n aras.com<\/a><\/p>","protected":false},"excerpt":{"rendered":" Selon une \u00e9tude r\u00e9cente, l'industrie \u00e9largit de plus en plus son portefeuille d'offres traditionnelles \u00e0 des mod\u00e8les commerciaux num\u00e9riques. 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Laut einer aktuellen Studie erweitert die Industrie ihr traditionelles Angebotsportfolio zunehmend um digitale Gesch\u00e4ftsmodelle. <\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 24-06<\/a>","author_info_v2":{"name":"E3 Magazine","url":"https:\/\/e3mag.com\/fr\/author\/e3_magazin\/"},"comments_num_v2":"0 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