{"id":8454,"date":"2016-11-01T00:59:09","date_gmt":"2016-10-31T23:59:09","guid":{"rendered":"http:\/\/e3mag.com\/?p=8454"},"modified":"2022-02-06T00:41:30","modified_gmt":"2022-02-05T23:41:30","slug":"europa-debe-actuar","status":"publish","type":"post","link":"https:\/\/e3mag.com\/es\/europa-debe-actuar\/","title":{"rendered":"Europa debe actuar"},"content":{"rendered":"

Europa est\u00e1 perdiendo importantes oportunidades de negocio que podr\u00edan impulsar su crecimiento econ\u00f3mico.<\/p>\n

Para cambiar esta situaci\u00f3n y dar m\u00e1s peso a los proveedores digitales europeos y a las start-ups, los expertos de la Internet Economy Foundation (IE.F) y Roland Berger han sometido el tema a un intenso an\u00e1lisis en su estudio \"Fair Play in the digital world - How Europe sets the right framework for platforms\" y han elaborado un plan de diez puntos con recomendaciones de actuaci\u00f3n para los responsables pol\u00edticos.<\/p>\n

\"Menos del 5% del valor burs\u00e1til mundial de las plataformas digitales corresponde hoy a empresas europeas\".<\/em><\/p>\n

En cambio, s\u00f3lo los operadores de plataformas de la Bay Area (Silicon Valley y alrededores) representan m\u00e1s del 50% de la capitalizaci\u00f3n burs\u00e1til; y los proveedores asi\u00e1ticos tambi\u00e9n est\u00e1n creciendo r\u00e1pidamente.<\/p>\n

\"Europa desempe\u00f1a actualmente un papel en la econom\u00eda de plataformas casi s\u00f3lo como mercado de ventas y lugar de desarrollo para las tiendas de aplicaciones y las forjas de software dominadas por Estados Unidos\"<\/em><\/p>\n

dice Pfl\u00fcger.\"tenpkt\"<\/p>\n

\"Por otro lado, muy poco del valor a\u00f1adido y del efecto sobre el conjunto de la econom\u00eda nacional llega aqu\u00ed\".<\/em><\/p>\n

Esto tambi\u00e9n se debe a las desiguales condiciones, como una fuerte brecha normativa, en las que operan las nuevas empresas digitales a escala mundial. Por ejemplo, las plataformas estadounidenses ocupan actualmente posiciones competitivas dominantes en los puntos centrales de conmutaci\u00f3n.<\/p>\n

Por ello, los expertos del IE.F y Roland Berger abogan por una econom\u00eda de internet abierta a nuevos competidores, caracterizada por su fuerza innovadora, una elevada creaci\u00f3n de valor, una competencia leal, un tratamiento fiable de los datos y unas empresas que act\u00faen con responsabilidad.<\/p>\n

Seg\u00fan sus an\u00e1lisis, una econom\u00eda de plataforma independiente puede apoyar de forma sostenible la din\u00e1mica econ\u00f3mica en Europa.<\/p>\n

Debe aplicarse la m\u00e1xima: Tanto mercado como sea posible, tantas normas como sean necesarias.<\/p>","protected":false},"excerpt":{"rendered":"

Las plataformas digitales y sus modelos de negocio est\u00e1n conquistando industria tras industria, regi\u00f3n tras regi\u00f3n, mercado tras mercado. Pero Europa apenas participa de momento en este modelo de \u00e9xito. Los expertos abogan por una econom\u00eda de internet abierta.<\/p>","protected":false},"author":38,"featured_media":8468,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,731],"tags":[3649,549,3656],"coauthors":[19920],"class_list":["post-8454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag1611","tag-silicon-valley","tag-start-ups","tag-wertschoepfung","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",1000,595,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",400,238,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-768x457.jpg",768,457,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",1000,595,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-100x60.jpg",100,60,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-480x286.jpg",480,286,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-640x381.jpg",640,381,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-720x428.jpg",720,428,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-960x571.jpg",960,571,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",1000,595,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",1000,595,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",1000,595,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",1000,595,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",1000,595,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",18,12,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",1000,595,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",1000,595,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",1000,595,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",600,357,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293.jpg",600,357,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/01\/shutterstock_562277293-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Digitale Plattformen und ihre Gesch\u00e4ftsmodelle erobern Branche um Branche, Region um Region, Markt um Markt. Doch an diesem Erfolgsmodell hat Europa zurzeit kaum Anteil. Experten fordern offene Internetwirtschaft.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 16-11<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/8454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/comments?post=8454"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/8454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media\/8468"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media?parent=8454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/categories?post=8454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/tags?post=8454"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/coauthors?post=8454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}