La principal competencia de SAP es el ERP y numerosos temas directamente relacionados. CRM no es uno de ellos. Incluso el comercio electr\u00f3nico, que est\u00e1 l\u00f3gica y t\u00e9cnicamente relacionado con ERP, s\u00f3lo aparece en escena como resultado de una adquisici\u00f3n. <\/p>\n\n\n\n
Mientras el comercio minorista agoniza, el negocio del comercio electr\u00f3nico se multiplica, pero apenas se oye hablar de SAP E-Commerce Hybris: \u00bfhistorias de \u00e9xito? No hay noticias. Qualtrics se externaliza. Hybris cae en un profundo sue\u00f1o. Muere C\/4, el nuevo CRM con el que el exjefe de SAP Bill McDermott quer\u00eda conquistar el mundo o al menos superar a Salesforce. <\/p>\n\n\n\n
Ahora, el jefe de SAP, Christian Klein, lo intenta con otra adquisici\u00f3n: Emarsys, nacida hace veinte a\u00f1os en Viena como herramienta para boletines informativos, se supone que salvar\u00e1 la especializaci\u00f3n de SAP en gesti\u00f3n de clientes tras el reclamo perdido de CRM. Este intento tambi\u00e9n fracasar\u00e1. \u00bfPor qu\u00e9? No porque Emarsys sea una mala herramienta inform\u00e1tica, sino porque SAP todav\u00eda no dispone de las estructuras para la integraci\u00f3n sostenible de software de terceros. La cultura Abap no acepta el fuego disruptivo desde la barrera. <\/p>\n\n\n\n
SAP Cloud Platform no es un sistema abierto con una opci\u00f3n de bajo c\u00f3digo\/sin c\u00f3digo (aparte de Mendix, pero eso en realidad pertenece a Siemens). SAP puede comprar, pero SAP no puede hacer CRM y comercio electr\u00f3nico. Emarsys como buen software solo empeorar\u00e1 la situaci\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"
No, \u00a1claro que no! SAP ha realizado muchas adquisiciones en este amplio campo, pero no ha prestado atenci\u00f3n a la integraci\u00f3n de antemano.<\/p>","protected":false},"author":2,"featured_media":72570,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[27840,38208],"tags":[28324,35728,124,229],"coauthors":[27825],"class_list":["post-72623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chefredakteur-blog","category-mag-2010","tag-chefredaktion","tag-christian-klein","tag-crm","tag-e-commerce","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"
Nein, naturgem\u00e4\u00df nicht! SAP hat in diesem weiten Feld viele Zuk\u00e4ufe get\u00e4tigt, aber es verabs\u00e4umt, davor auf die Integration zu achten.<\/p>\n","category_list_v2":"Chefredakteur-Blog<\/a>, MAG 20-10<\/a>","author_info_v2":{"name":"Peter M. F\u00e4rbinger, E3 Magazine","url":"https:\/\/e3mag.com\/es\/author\/peter-m-faerbinger-e-3-magazin\/"},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/72623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/comments?post=72623"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/72623\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media\/72570"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media?parent=72623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/categories?post=72623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/tags?post=72623"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/coauthors?post=72623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}