{"id":72329,"date":"2021-03-30T09:00:00","date_gmt":"2021-03-30T07:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=72329"},"modified":"2021-03-25T13:51:08","modified_gmt":"2021-03-25T12:51:08","slug":"corona-fuego-la-digitalizacion","status":"publish","type":"post","link":"https:\/\/e3mag.com\/es\/corona-fuego-la-digitalizacion\/","title":{"rendered":"Corona pone en marcha la digitalizaci\u00f3n"},"content":{"rendered":"<p>La escasez de trabajadores cualificados, la fragmentaci\u00f3n de los puntos de contacto con el cliente a trav\u00e9s de diferentes canales en l\u00ednea y fuera de l\u00ednea, y el cambio cultural hacia una forma \u00e1gil de trabajar son algunos de los obst\u00e1culos m\u00e1s importantes que deben superarse. No obstante, se espera que aumenten los presupuestos para proyectos de digitalizaci\u00f3n. <\/p>\n\n\n\n<p>Por encima de todo, a las empresas les gustar\u00eda complementar su actual gama de productos con servicios digitales: el 88 % de los participantes afirman que est\u00e1n desarrollando servicios digitales de valor a\u00f1adido, como aplicaciones, chatbots o centros de atenci\u00f3n al cliente. Una mejor integraci\u00f3n de los canales de venta anal\u00f3gicos y digitales es el objetivo del 83 % de los participantes en el estudio.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"337\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk.jpg\" alt=\"210209_Luenendonk_DXS_Studie300dpi_cmyk.jpg\" class=\"wp-image-72330\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk.jpg 1000w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-768x259.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-100x34.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-480x162.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-640x216.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-720x243.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-960x324.jpg 960w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Pregunta: \u00bfCu\u00e1l de las siguientes estrategias est\u00e1 siguiendo su empresa en su transformaci\u00f3n digital? Fuente: L\u00fcnendonk Market Segment Study 2020: The Market for Digital Experience Services.<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>En tiempos de Corona, las empresas invierten cada vez m\u00e1s en su digitalizaci\u00f3n. Sin embargo, se est\u00e1n encontrando con algunos retos en el proceso.<\/p>","protected":false},"author":38,"featured_media":72694,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,38859],"tags":[37740,601,38439],"coauthors":[19920],"class_list":["post-72329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-21-03","tag-covid-19","tag-digitalisierung","tag-luenendonk-2","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Unternehmen investieren in Zeiten von Corona verst\u00e4rkt in ihre Digitalisierung. Sie sto\u00dfen dabei aber auf einige Herausforderungen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/es\/categoria\/noticias-sap\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/es\/categoria\/mag-21-03\/\" rel=\"category tag\">MAG 21-03<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/72329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/comments?post=72329"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/72329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media\/72694"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media?parent=72329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/categories?post=72329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/tags?post=72329"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/coauthors?post=72329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}