{"id":70075,"date":"2020-12-02T08:00:00","date_gmt":"2020-12-02T07:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=70075"},"modified":"2020-12-01T12:16:03","modified_gmt":"2020-12-01T11:16:03","slug":"sap-adquiere-cx-company","status":"publish","type":"post","link":"https:\/\/e3mag.com\/es\/sap-adquiere-cx-company\/","title":{"rendered":"SAP adquiere una empresa de CX"},"content":{"rendered":"<p>Con la plataforma Emarsys, las empresas pueden relacionarse m\u00e1s personalmente con sus clientes. Al ampliar su cartera en el \u00e1mbito de la experiencia del cliente, SAP permitir\u00e1 en el futuro a sus clientes establecer un contacto personalizado con los clientes finales en tiempo real, a trav\u00e9s de todos los canales de comunicaci\u00f3n. <\/p>\n\n\n\n<p>Las empresas reciben as\u00ed apoyo para que cada interacci\u00f3n con sus clientes sea relevante y eficaz. \"A\u00f1adir Emarsys a nuestra cartera de experiencia del cliente y combinarla con S\/4 Hana y Qualtrics es un gran paso adelante para este mercado\", afirma Christian Klein, director general de SAP. <\/p>\n\n\n\n<p><em>\"Nuestro objetivo es ofrecer una cartera de 'comercio en cualquier lugar' que permita a nuestros clientes comunicarse de forma digital y personalizada con los clientes finales a trav\u00e9s de todos los canales y en cualquier momento.\"<\/em><\/p>\n\n\n\n<p>Emarsys fue fundada por Josef Ahorner, Presidente del Consejo de Supervisi\u00f3n, Hagai Hartman y Daniel Harari en Viena. La empresa pasar\u00e1 a formar parte de la unidad de negocio SAP Customer Experience. Se espera que la transacci\u00f3n se cierre en el cuarto trimestre de 2020, sujeta a la aprobaci\u00f3n regulatoria. No se revelar\u00e1 el precio de compra ni otros t\u00e9rminos financieros de la transacci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1.jpg\" alt=\"Christian Klein, Portavoz de la Junta Directiva de SAP\" class=\"wp-image-70077\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1.jpg 800w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-150x150.jpg 150w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-768x768.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-100x100.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-480x480.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-640x640.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-720x720.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-24x24.jpg 24w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-48x48.jpg 48w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-96x96.jpg 96w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-300x300.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>SAP ha anunciado que ha llegado a un acuerdo para adquirir Emarsys, un proveedor de plataformas omnicanal de captaci\u00f3n de clientes en la nube.<\/p>","protected":false},"author":38,"featured_media":70079,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,38353],"tags":[35728,21354],"coauthors":[19920],"class_list":["post-70075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-20-11","tag-christian-klein","tag-cx","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>SAP hat den Abschluss einer Vereinbarung zur \u00dcbernahme von Emarsys bekannt gegeben, einem Anbieter von Omnichannel-Kundenbindungsplattformen in der Cloud.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/es\/categoria\/noticias-sap\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/es\/categoria\/mag-20-11\/\" rel=\"category tag\">MAG 20-11<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 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