{"id":67690,"date":"2020-08-20T10:16:00","date_gmt":"2020-08-20T08:16:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=67690"},"modified":"2020-08-06T10:24:59","modified_gmt":"2020-08-06T08:24:59","slug":"como-transformar-digitalmente-las-ventas-en-la-industria-manufacturera","status":"publish","type":"post","link":"https:\/\/e3mag.com\/es\/como-transformar-digitalmente-las-ventas-en-la-industria-manufacturera\/","title":{"rendered":"C\u00f3mo transformar digitalmente las ventas en la fabricaci\u00f3n"},"content":{"rendered":"<p>SAP y Salesforce son \"viejos conocidos\" en la fabricaci\u00f3n. Funcionan perfectamente bien, juntos o por separado, para responder a las necesidades de los modelos de facturaci\u00f3n e ingresos m\u00e1s tradicionales. Sin embargo, tienen dificultades con los ingresos recurrentes, como las aplicaciones IoT.<\/p>\n\n\n\n<p>Renunciar a los ingresos por suscripci\u00f3n ya no es viable en nuestro mundo cada vez m\u00e1s digitalizado, hasta el punto de que puede costar a las empresas cuotas de mercado o, en el peor de los casos, su negocio. <\/p>\n\n\n\n<p>En consecuencia, las empresas manufactureras tienen que transformar los procesos de venta y facturaci\u00f3n para a\u00f1adir ingresos recurrentes. Aunque es un reto, promete merecer la pena, si las empresas consiguen pensar en todo el proceso, no solo en las ventas.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-1266255 ugb-button--design-fullwidth ugb-main-block\" id=\"\"><style>.ugb-1266255 .ugb-button1{background-color:#8c0000}.ugb-1266255 .ugb-button1 .ugb-button--inner,.ugb-1266255 .ugb-button1 svg:not(.ugb-custom-icon){color:#ffffff !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-large\" href=\"https:\/\/e3zine.com\/how-to-digitally-transform-sales-in-manufacturing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"ugb-button--inner\"><strong>Lea la historia completa en e3zine.com<\/strong><\/span><\/a><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>La pandemia del COVID-19 ha puesto en marcha muchas tendencias de digitalizaci\u00f3n en casi todas las industrias, y la fabricaci\u00f3n no es una excepci\u00f3n.<\/p>","protected":false},"author":2120,"featured_media":67691,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2],"tags":[71,7502],"coauthors":[37926],"class_list":["post-67690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","tag-manufacturing","tag-sales","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1.jpg",990,446,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1.jpg",990,446,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1.jpg",990,446,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1.jpg",990,446,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1.jpg",990,446,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1.jpg",990,446,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1.jpg",990,446,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1.jpg",990,446,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1.jpg",990,446,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1.jpg",990,446,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/08\/SAP-Salesforce-manufacturing-shutterstock_1633535575-990x446-1-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>The COVID-19 pandemic has kicked many digitalization trends into high gear in almost all industries, and manufacturing is no exception.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/es\/categoria\/noticias-sap\/\" rel=\"category tag\">Community Nachrichten<\/a>","author_info_v2":{"name":"Sean Joyce, Navint","url":"https:\/\/e3mag.com\/es\/author\/sean-joyce\/"},"comments_num_v2":"0 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