{"id":67028,"date":"2020-07-31T08:00:00","date_gmt":"2020-07-31T06:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=67028"},"modified":"2020-07-24T08:06:40","modified_gmt":"2020-07-24T06:06:40","slug":"know-how-estrategia-de-datos","status":"publish","type":"post","link":"https:\/\/e3mag.com\/es\/know-how-estrategia-de-datos\/","title":{"rendered":"C\u00f3mo saber: Estrategia de datos"},"content":{"rendered":"<p>La gu\u00eda \"Manejo soberano de productos de datos\" ayuda a las empresas y a sus cient\u00edficos de datos a analizar sus propios datos y evaluarlos en el contexto de una estrategia de datos. <\/p>\n\n\n\n<p>Explica, por ejemplo, las diferencias entre datos de primera, segunda y tercera parte, as\u00ed como su uso en la publicidad program\u00e1tica. Adem\u00e1s, se explican diferentes tipos de segmentaci\u00f3n (segmentaci\u00f3n basada en el perfil, basada en el uso y basada en el entorno). <\/p>\n\n\n\n<p><em>\"Consideramos que la gu\u00eda es una obra b\u00e1sica para todas las empresas que quieran utilizar sus propios datos de una manera que respete la protecci\u00f3n de datos, por ejemplo para mejorar productos o para un acercamiento m\u00e1s espec\u00edfico al cliente\".<\/em><\/p>\n\n\n\n<p>afirma Siamac Rahnavard, Jefe de Productos de Datos del BVDW. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/Siamac-Rahnavard.jpg\" alt=\"\" class=\"wp-image-67029\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/Siamac-Rahnavard.jpg 800w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/Siamac-Rahnavard-150x150.jpg 150w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/Siamac-Rahnavard-768x768.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/Siamac-Rahnavard-100x100.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/Siamac-Rahnavard-480x480.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/Siamac-Rahnavard-640x640.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/Siamac-Rahnavard-720x720.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/Siamac-Rahnavard-24x24.jpg 24w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/Siamac-Rahnavard-48x48.jpg 48w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/Siamac-Rahnavard-96x96.jpg 96w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/Siamac-Rahnavard-300x300.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Los expertos en datos del BVDW tambi\u00e9n han examinado la etiqueta de datos de los IAB Tech Labs estadounidenses desde una perspectiva europea, especialmente teniendo en cuenta que la comprensi\u00f3n b\u00e1sica de un tratamiento de datos sensato y permisible es claramente diferente en EE.UU., por ejemplo, pero tambi\u00e9n en Asia, que en la UE. <\/p>\n\n\n\n<p>Esto dio lugar a criterios de evaluaci\u00f3n nuevos o modificados que tambi\u00e9n tienen en cuenta las diferencias entre los distintos tipos de objetivos.<\/p>","protected":false},"excerpt":{"rendered":"<p>La Bundesverband Digitale Wirtschaft (BVDW) e. V. ha publicado una gu\u00eda para ayudar a empresas y organizaciones a desarrollar una estrategia de datos. <\/p>","protected":false},"author":38,"featured_media":67030,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,37729],"tags":[4566],"coauthors":[19920],"class_list":["post-67028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-2006","tag-bvdw","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Der Bundesverband Digitale Wirtschaft (BVDW) e. V. hat einen Leitfaden ver\u00f6ffentlicht, der Unternehmen und Organisationen bei der Entwicklung einer Datenstrategie unterst\u00fctzt. <\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/es\/categoria\/noticias-sap\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/es\/categoria\/mag-2006\/\" rel=\"category tag\">MAG 20-06<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/67028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/comments?post=67028"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/67028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media\/67030"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media?parent=67028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/categories?post=67028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/tags?post=67028"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/coauthors?post=67028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}